In this day and age, if a business does not have a dedicated online marketing strategy in place – the company is missing out big time.
The rise of smartphones and tablets has led to a massive increase in smartphone usage over the last few years – with analysts predicting that around 80% of internet browsing is expected to be done on mobile devices by 2020.
This statistic alone makes it clear why dedicated online marketing strategies are so important for businesses looking to capture the attention of potential clients.
In short, failing to stay ahead of key competitors can spell disaster when catering to today’s “always-connected” consumer base. SEO is essential in today’s modern marketing.
Let us find out a few reasons about it:
SEO Makes the Brands Stand Out
These days, 66% of marketers say search engine optimization is a highly targeted channel for their brand’s audience. As a result, many companies have decided to invest in SEO, which offers an unparalleled opportunity for generating organic traffic.
The demand for SEO is another reason for the rise of digital marketing services. Since SEO is an integral part of digital services, more and more people are taking these services for their brands.
In fact, according to one study, organic CTR (click-through rate) is 10-20 times higher than paid ads on average and can reach up to 40%. Furthermore, SEO provides significant value long after the initial investment: 80% of people who do not click on the first three results will go on to find what they are looking for via other search engines or other resources.
SEO is also highly effective in terms of brand-building. You can set up social media profiles with links to your site, build backlinks through content sharing, and even work with influencers who will promote your brand (and vice versa).
SEO Brings More Consumers
One of the reasons to invest in SEO is because search engine rankings are important for your brand and business. A website with higher search engine rankings means more visibility, leading to more traffic.
The only way you’ll be able to compete against well-known brands is if you’re willing to put in the time and effort necessary to improve your own site’s ranking. If you want users to visit your site instead of competitors, then your site must rank higher.
SEO helps you improve engagement to convert more visitors. SEO will help you in just about every area of your business, but especially in conversions.
Getting people to find you online is important, and most sales happen after your website is found. The more people that find your website, the more sales you will make. It really is as simple as that.
SEO Targets Mobile Users
Many Google users are going mobile. A recent report from BI Intelligence shows that more searches on Google come from mobile devices these days than desktop computers.
About 16% of all global web traffic originates from mobile devices, thanks to the rise in popularity of apps like Uber and Facebook. With so many opportunities being presented by reaching customers easily via smartphones, having an optimized website is crucial for businesses who want their products or services to be found.
SEO Increases Usability
Search Engine Optimization (SEO) increases usability, as long as it’s done right. According to usability guru Jakob Nielsen , “SEO is far from being trivial.” In fact, he states that it can actually hurt usability if not done properly.
How does it help? By suggesting to improve website content elements such as shortened URLs, placement of content, etc. Seo-wise, well-designed websites can often do better than SEO-ignorant designs. In other words, a website that is well designed and easy to use will most likely provide a better user experience.
SEO Builds Consumer Trust
SEO is a critical part of an overall digital marketing strategy. A majority of consumers check online reviews before making a purchase and sometimes even before going to a business they have never been to.
Research shows that 88% of American consumers look at online reviews when deciding where to eat out. When our site is optimized, there are high chances that the consumers can view our reviews. In this way, consumers gain trust in the brand.
The possibilities truly are endless when it comes to location-based targeting. Now that marketers no longer need to rely on traditional web analytics, they can take full advantage of the amazing opportunities that location-based targeting presents.
For example, you might want to target customers near your office with an offer for a free coffee tasting. Or perhaps you would like to reach out only to individuals who live within 10 miles of your retail store. The options are limitless!
Depending on your goals and what kind of campaign you intend on creating, you may wish to implement geotargeting in various degrees. It’s important to understand not only the basics of how geotargeting works, but also how it can be applied depending upon specific circumstances.
Location-based targeting can be divided into three separate categories: local, regional and global. All three are beneficial to businesses in different ways, though the application of each depends on your specific goals for your business.
SEO Helps in Social Media Marketing
SEO is vital to successful social media marketing and vice versa. “Getting your content shared by other people is one of the biggest challenges marketers faces on social media—in particular, getting their content shared well enough that it gains momentum and has a sustainable impact.”
One way organizations can help increase organic sharing is through organic SEO techniques. Search engines are evolving with the growing popularity of social networks, where information lives mostly online in public profiles, conversations, images, videos, and more.
As a result of this transition, keyword searches have evolved from simple text strings into rich semantic search expressions that incorporate elements such as user intent and context: What do users want when they search?
It used to be enough for web publishers and marketers to work together to help Google and other search engines understand what their sites were about.
In the current era of semantic search, where words are recognized as a shorthand for concepts and ideas rather than simply strings of letters, it’s not enough to create pages that appear to answer a user’s question. You must also optimize your content to enable these insights into user intent to work effectively for you.
In short – SEO makes you part of the Internet landscape. Google takes notice of what you’re doing and decides how important your website should be based on many different factors, but mostly by checking how users interact with your site. The significance of SEO will keep growing, and perfect marketing without SEO looks impossible.
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