SEO stands for Search Engine Optimisation. It is used for improving a website’s ranking, to increase chances of being visible through relevant organic searches. In today’s competitive world you must be visible to be noticed Or else you will be left behind, that is exactly what SEO does, it helps in growing your business, and once you’ve got the attention you can create an impact.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO mainly focuses on unpaid traffic which is also known as natural or organic results, rather than direct traffic or paid traffic and this eventually grows your business. Unpaid traffic can originate from different kinds of searches, which include image search, video search, academic search, news search, and industry-specific vertical search engines.
As experts in our field, we know how important it is that your website ranks highly in various search engines, such as Google’s.
Ranking highly on a search engine’s results gives your website a higher chance of converting its users to sales, but how do you do that?
How does a search Engine even work?
Search Engine Optimisation increases three separate factors of your website, they are as given below.
The Quality Of Traffic – This ensures that the people who visit your website are genuinely interested in the products or services offered by you. i. e. if the customer visits your website because they are in search of video games but if you sell video creation tools instead of video games then you will not be able to convert that visitor to a sale.
The Quantity Of Traffic – If you are sure that the right people are visiting your website and finding you through the SERPS ( Search Engine Page Results) you can focus on increasing the traffic to your website.
Organic Search Results – It is any traffic received by you from the SERPS that is not paid directly for the advertising space.
SEO is all about answering customers’ queries before they ask them by understanding the words they’re searching with and what type of content your ideal customer likes to consume. The key is knowing your audience’s intent, which allows you to connect with customers online who are searching for answers to their problems.
Why Is SEO Important?
SEO is very important nowadays as the search engines like Google determine which site deserves to be ranked higher to lower for any terms or queries. Without SEO and its techniques, it would be easier to manipulate the system with bots and corrupted people with larger companies and endless money can easily take its advantage. However, modern SEO provides an equal opportunity to all by reducing the chances of manipulating the results.
As every site which works hard deserves its credit. Today’s competitive market is the inspiration for working hard on the content and ensuring that your website appears more appealing to its visitors which will lead to a higher score on the search engine rankings.
Generally, users believe that if a business is at the top of the search results then it must be a more credible source than others which is not placed as highly on page rankings, that is why SEO is important and is considered a must if you want people to visit your website.
SEO works in such a way that it pushes your website’s traffic and protecting you from wasting your budget on buying expensive advertising space. It is also considered the most effective method of increasing a website’s traffic within budget.
How Does SEO Work?
These days people are pretty much reliable on search engines like Google (also Called Google Baba among youths) to answer all of their queries. Whatever you need to know, just type it and the answer for all you need to know is on the most trusted old Google and there is an endless list of search results are there at your fingertips but do you know how does that work exactly?
The process used by every search engine is called crawling which serves you the results for your questions. It is the process by which the search engine crawlers are sent to visit the pages, that are known to the engine and after that, they extract some information related to the query. This process allows the search engine to index the webpage.
Once the indexing process is done, it is then delivered into an algorithm that matches the page’s data with whatever people search on the internet. There are also other factors of ranking factors that are used by search engines like Google to decide your page ranking, they are as given below:-
Off-Page – Off-page ranking is measured by Google and it generally involves the use of backlinks on the webpage.
On-Page – On-page ranking can be defined as it is primarily related to the number of keywords and information queries that can be found on the webpage.
Technical – This one is the final measurement that determines a page’s ranking and focuses mainly on the factors that cover the performances of the entire site as a whole rather than focusing on any individual pages as much.
So that pretty much explains the ‘Search Engine’ part of SEO, but what about the ‘optimization’?
Website optimization is mostly about content. Uploading better quality of content on your website ensures the higher chances of your webpage being ranked highly on search engines results. The content should be designed in such a way that it provides what is required to your business and your prospective customers which include the search engines with all keywords, title tags, meta descriptions, and internal links. You must understand what your business is and what users want who visit the site.
Some of the main facets of SEO, which are the key to be a successful SEO, are as follows.
Social Network Integration