June 30, 2022

What is Technical SEO?

technical seo

Technical search engine optimization relates to server optimizations that help search engine spiders crawl and index your site more effectively to help improve real and organic rankings.

Technical search engine optimization pertains to all search engine optimization activities, excluding content optimization and link building. In simple terms, it includes the following search engine requirements in order to improve crawling. These conditions are continually changing and getting more technical to stay informed about the search engines, getting more advanced each day. 

Technical search engine optimization needs to be optimized to gain the necessary foundation that presents your Content, including links with the best possible marketing environment so you can shine in the search engine results without any restrictions.

 Some of the important things to know about Technical search engine optimization:

  • It helps search engines access, understands, and also index content from a website
  • General technical mistakes can affect many or all pages of a website
  • Refers to both website and server optimizations

Technical search engine optimization elements:

1.Website speed

  • Keep your templates simple
  • Optimize visuals
  • Limit redirects
  • Browser’s cache

2.Mobile-friendliness

3.Site architecture

  • HTTPS
  • breadcrumbs
  • URL structure
  • internal links

4.Structured data markup

5.Duplicate Content

How perform a technical SEO site audit?

The complaints business people have about their sites, and their main source is that their websites are not turning up in search rankings. Business people are continually trying to find ways to get their site on the first page of a search. What they fail to do, however, is to look for the reasons why the website is not performing well now. Website owners need to analyse why their site is not ranking high in search & not converting more visitors to leads & leads to customers. In others words, their sites need a check-up; to help with this task, I’m going to lay out some of the steps to an SEO audit of a website.

Technical Audit

Start with a technical audit of your site to identify any technical issues that might affect website performance and ranking. The Technical Audit looks at aspects of your site that are important and recognizes where errors occur, including:

Visitors to your sites and crawlers don’t have the patience for slow site speed. The faster, the better!

Search engine’s view links, anchors, & images as factors of website quality.

Meta tags (Title, Description, and Keywords)

Meta titles are the blue line we click on a search page to redirect to a site. Each page should have its title. The Description is similar. Make them special to the page, do not stuff keywords. They should contain contact information. Most search engines ignore meta keywords, so go ahead & ignore them as well.

Website SEO Analysis

Once all technical issues are located, proceed to do an SEO Audit of your website:

Create a Sitemap.xml and Robots.txt file for your site and tell search engines how to navigate and index your content.

A temporary redirect, where an old URL redirects to a new one, is confusing for search engines if you redirect traffic to a new site with a permanent 301 redirect.

WASP: Web Analytics Solution Profiler

WASP is a tag auditing tool developed for analytics and online marketing professionals to audit the tags on the website to ensure quality assurance and know-how tags implements.

Hub Scan:

Hub Scan is used to audit or scan the Google analytics tags on their implementation on the pages, events and make sure the right pages are tagged correctly.

Google Audit Tool:

Designed to audit the Google analytics tags implementation on the website and ensure correct variables use to capture the data. But the only drawback is that this tool can only use for Google Analytics.

Observe Point:

Observe the Point audit tool designed to audit any web analytics tool to know the tags, type of variables used, information on SEO including the redirected URLs, etc.

Accenture Digital Diagnostics:

Another tags auditing tool that provides the details on the site not only the tags but also details on SEO and usability. The Accenture digital diagnostics tool also provides the details of duplicate pages, JavaScript errors, page load time, etc. The number of variables used helps you ensure that the correct variables use to capture the analytics data. Technical details this tool provides help to optimize the website.

Hiring a professional SEO firm for a free SEO audit has several benefits. These professional companies forward clients based on their introspection on the different components of the website, which can eventually account for its search engine friendliness. The submissions are related to the website’s content, technical parts, designing and development aspects, and other issues that enhance a website’s search engine visibility.

Screaming Frog tool

Screaming Frog tool is an excellent tool that enables to take one domain and crawl through it has paged the same way any search engine does. It crawls pages on the website and pulls through almost everything you require to see relevant to its SEO performance. It is great for On-Page SEO as well.

If you haven’t used Screaming Frog for your technical SEO audits yet, start using it!

SEMrush Site Audit

Are you a SEMrush user? If yes, you would have surely heard of this tool and how effective it can be. On the other hand, if you are not a user yet, give it a go! This audit tool crawls a domain from your web browser & generates an online report to show where exactly potential issues are. It also shows them in a very easy-to-read format and export options meant for offline analysis & reporting.

This tool is principally useful to spot when someone has perhaps made some unexpected changes to a website (of course, often with a good reason) that can probably end in negative SEO consequences.

Pingdom DNS Check

Inaccurately setup DNS servers tend to cause downtime & crawl errors. The tool best used to check a site’s DNS health is Pingdom Tools DNS tester. Well, it contains every level of a website’s DNS & reports you of any errors or warnings in the setup. Using this tool, you can quickly identify anything at the DNS level, which would potentially cause crawl errors, website downtime, and usability problems.

After an SEO Audit

Now that we have a detailed report to view, we need to make sense of how it relates to our site and our marketing effectiveness. The SEO audit gives us a method to formulate a new plan of action, and the auditor should help create that plan to make our marketing stronger. SEO audit is not simple, but it has one of the most important things we can do for the health of our online business.

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