What is SEO and why is it important?

what is seo

If you’ve ever come across digital marketing strategies, it’s most likely that you would be aware of SEO. Certainly, it is a significant part of digital marketing, which defines and optimizes web elements for ranking up on SERPs. But, what exactly is SEO? In this article, we’ll go over what SEO is, why it is important to your business, and why you need it.

Search engine optimization defines the way your website appears in online search results. This approach helps in defining search engines that your website is relevant and worth answering to users’ queries. 

What are SEO and Organic Search? 

SEO is the term used for optimizing web elements like images, meta tags, title tags, canonical tags, URLs, and more, which signal search engines about your website’s relevancy. There are a group of norms or guidelines that define how it should be optimized for gaining more visibility during organic searches. This innovative and extremely cost-effective method indeed improves web visibility on Search Engine Result Pages (SERPs).

There are two main objectives of optimization. The first point is related to users’ queries. You should figure out what they look for so that you can draft high-quality content to live up to their expectations. The next goal is to make a website searchable, which happens by making its pages crawled in and indexed in Google. Organic search refers to non-advertised search results. The search results are sorted by Google’s search engine algorithm, rather than by Google’s paid ad rules (which include CPC, ad relevancy, and many other variables). The meaning of SEO and why it is important can be understood by the fact that optimization increases the visibility of your website, resulting in more visitors and the opportunity to convert leads into customers. 

Importance of SEO

Approximately 50% of marketers believe the Google algorithm is the most effective marketing strategy. Optimization is important because: 

  • More than 70% of search engine users are more inclined to click on one of the top five suggestions in the search engine results pages (SERPS). You may leverage this fact and attract visitors to explore your online products, provided that your website is in top searches over the internet.  
  • SEO is about more than just search engines; it also improves a website’s usability and user experience
  • Because it targets customers who are actively looking for your products and services online, Link building is one of the most cost-effective marketing tactics. In comparison to outbound techniques such as cold-calling, SEO’s inbound nature helps organizations save money. While cold calling can still be productive, the leads it generates are 61 percent more expensive than prospects acquired through an inbound method like Organic search.

Why India has become a favorite place for outsourcing SEO services? 

In India, Search Engine Optimization outsourcing has grown extremely popular. The practice of committing a certain company process to external firms is known as outsourcing. Due to the nature of the benefits connected with outsourcing, India’s outsourcing business has grown tremendously in recent years. Reasons why people are outsourcing SEO to India is that outsourcing allows a company’s ability to expand while also increasing its return on investment, resulting in better profits. Take a look at the following points to learn more about the advantages of hiring SEO experts in India:

  • Affordable Price

Outsourcing Services to professionals in India has the added benefit of being cost-effective. An in-house professional will incur additional overheads like recruitment costs, monthly compensation and benefits, health insurance, and so on. You may save money on all of these expenses by hiring a professional on a project basis.

  • Favourable Government of India

The Indian government is stable, and the Indian economy and infrastructure have been developed over the last 70 years, with initiatives to improve the IT sector’s infrastructure and provide the finest possible outsourced services on a constant basis. This is a plus for businesses that want to outsource their digital marketing initiatives to India and use optimization services.

  • No learning and understanding curve

If you are introduced to SEO for the first time, learning its technicalities and loopholes or challenges in content optimization and development would be a time-consuming activity.  Experts in Google ranking are, well, experts. They are well-versed in this and know what SEO and its significance is. This implies they won’t have to waste time learning something new. They’re ready to go straight away.

The crucial elements of SEO marketing

  • Keywords
  • Content
  • Off-Page SEO
  • Local SEO
  • Search Engine Marketing


You may have the most amazing product or service offering, but it is of no use if you don’t know what is SEO and why is it important. Your amazing product is of no use if people do not know about or discover you online. Optimization is essential because search engines aren’t perfect. If you avoid or underestimate optimization flaws, your website will suffer in the end. 

Your brand can attract a ton of opportunities if you make people aware and create equity in the right way. The digital world has blessed us with overwhelming possibilities, which are concerned with corporate objectives mostly. Search engine optimization makes it easier to win them effortlessly.