What Is PPC Competitor Research Pay Per Click and How Can You Make Money From It?

PPC competitor research

PPC pay per click is a great marketing channel used to drive traffic to a website, where an advertiser pays for each click on their Ad. If you are new to PPC, you might find it confusing at first. There are so many PPC options and features that it becomes overwhelming to find out what to do and what not to do.

Chances are, you have tried doing PPC earlier or created a paid advertising campaign with no success. But, once you know the right way to do PPC, you can make the most out of it. Whether you want to make extra money by publishing Ads or boost your business with a PPC campaign, you need to know the PPC basics first.

In this article, we’ll tell you how to make money with PPC by advertising and publishing your Ads. Let’s first put some light on the basics.

What Is PPC Competitor Research?

Pay per click is all about buying clicks for your Ads and driving the target audience to your website. In this marketing channel, you pay for each click you get on your Ads displayed on the top of the SERP on your website.

How to place your Ads at the top of the search engine result pages? This is something the advertising platform decides based on the Ad auction result, which depends on several factors, like maximum CPC bid, Ad’s quality score, Ad’s relevance, landing page quality, and more.

Similarly, with PPC advertising, you can have Ads displayed on your website. And, you get paid whenever a user clicks the Ads. But, how someone chooses your website to display Ads? Well, companies pay search engine giants like Google to display their Ads through their Ad network. Google chooses the most credible websites in the Ad network to place their Ads.

This is how PPC works. While there are different PPC platforms and Ad formats, the basics of how the PPC model works are the same.

How to Make Money with PPC?

Now that you know what PPC is and how it works, let’s see how to make money out of it.

Make Money with PPC Advertising

If you run a business and want to do PPC to make more money, you probably want to become a PPC advertiser. With PPC advertising, you can put your products and services in front of the masses with Google Ads. We are using Google Ads here because Google is the most-used search engine and has enormous potential to market your business to a huge audience.

When you are using PPC competitor research, pay attention to the keywords you choose. The type of keywords you target decides the quality of traffic you get and the CPC you pay for the click. You can use Google Keyword Planner to find the most relevant keywords and suggested bids.

Create Ads

The next step is to choose between the search and network display. With Google Search Display, all your Ads will appear on Google when a user searches for the target keyword. If you go with the Network Display, your Ads will be displayed on the Google AdSense approved websites. However, the latter involves a lot of work. From writing headlines to designing the Ads, you will have to do everything.

But, advertising on the Google Search platform is easier. All you have to do is to write a catchy headline and description using the target keywords. Also, make sure to optimize your website’s pages for a better user experience.

Once your Ads get displayed on the SERP, it creates brand awareness. If you manage to stick to the top position in the SERP, users would likely remember your brand and would be interested to know more. It also improves your organic rankings and helps you generate revenue.

Make Money with Google Ads

Now that you know how to make money with PPC marketing, it’s time to discuss how you could earn with PPC publishing. Google Ads lets you make money by running Ad campaigns, whereas Google AdSense helps you display Ads on your site and earn cash.

If you are a blogger or a website owner, below are some steps to get started with Google Ads-

  • Before you apply for the Google Ads account, check if your website is active and easily accessible. Your website should look professional and impressive.
  • Make sure that the content is up-to-date.
  • When Google approves you, start placing the Ads on your website.
  • After you have placed the Ads, check the metrics.

Moving the Ads might increase or decrease the CTR. But, it helps you find the place where you want to keep them. Never ask the users to click the Ads and use smart strategies to place the Ads with your content. You can have a maximum of three Ads on a page; otherwise, you will get banned.

How Much Money You Can Expect To Make:

The exact number depends on various factors; Google will give you the cost per click. Also, the higher number of visitors you have higher will be the chances of people clicking your ad. The number of clicks and the amount you will receive also depend on what you are showing in your ad. So, increase your viewer count, grab more eyeballs, and higher will be the people clicking on your ad.


This is how you can make money with PPC. If you are a budding marketer and your website has started getting some traffic, PPC advertising with Google Ads can help. It provides you with more traffic on your website, improving your organic results. Furthermore, if you have a credible website with good content, you can boost your earnings by applying with Google AdSense. Whatever the way you choose, make sure to keep track of the key metrics to boost your performance. With so much money to be earned from there, anyone can get started with PPC!