Suppose you wanted to tap into the infinite possibilities for marketing and pulling clicks and backlinks in the Web3.0 Marketing world, but you don’t know how, because either to you, this industry’s still a work in progress and is not yet outrightly released to the public, or you’re basically not in the know about the latest in tech and the Internet. Either way, I’m here to walk you through on all the stuff you need to understand and know about Web3.0, Web3.0 Marketing, and how to use it to elevate your brand!
Before we jump straight into the meat of this read, let’s take a quick stroll on what Web 3.0 really is all about, to paint a clearer picture of what you could expect with Marketing from the new phase of the Internet!
Without further ado, let’s dive in!
What is Web 3.0?
In general terms, Web 3.0 refers to the next phase of Internet Technology that’s empowered by ownership, democratization of technology, data, and Internet pieces, as well as an overall revamp and improvement from the previous Web 2.0 Technology that’s centered around connection and communication.
With this in mind, you might be asking yourself, How will they do this? The answer’s plain and simple—The Blockchain Technology
The Role of Blockchain Technology in Web3.0
Blockchain is the bread and butter of Web3.0, the whole infrastructure owes its decentralized, democratized, and ownership-centric nature to this distributed public ledger conceived by Satoshi Nakamoto during his work on the Bitcoin Cryptocurrency. Through it, transactions and other important pieces of information are stored immutably and kept in “blocks” that are then connected by “chains” to accentuate correlation and causation between transaction A and B, hence the term.
The introduction of Blockchain in the equation spells great things for the user base as it empowers them to do and own more in the Web3.0 landscape, which is also what Web3.0 Marketing is all about!
Web3.0 Digital Marketing
Alright, let’s start with the basics. Web3.0 Marketing is poised to be the next stage in the evolution of Digital Marketing. It’s all about leveraging cutting-edge technologies like the blockchain, Web3.0 for one, and dApps to put your product’s name in the forefront of the internet!
Just as with conventional Digital Marketing, the main focus of Web3.0 Digital Marketing is to pull more people into your brand through disciplines and principles that align with their interests and choices. The striking difference between these two forms of Marketing is how they are executed, and how they take care of the user/investors interests while driving the product!
Benefits of Web3.0 Marketing
There are benefits to Web3.0 Marketing that you can’t avail with other forms of Digital Marketing. Let’s glide over some of them, shall we?
Web3.0 Marketing isn’t just for Techies, Crypto Geeks, and Crypto Bros! It’s got something for everyone whether you’re just starting in the industry, or a seasoned veteran! It’s even got something for outside businesses who want to magnify their brand image in a newer landscape, thanks to tools, capabilities, and enterprises in place that works for everyone regardless of skill levels or general Digital Marketing mastery, making the Web3.0 marketing industry a prime landscape to establish your overall brand!
- Direct Engagement
In Web 3.0, the need for intermediaries are reduced, basically enabling every marketer out there to set up shop without spending too much money on ad platforms as everything is decentralized and centered towards homebound creation and grassroots organizations!
- Ad Fraud Prevention
A major pain-point of every Internet user since 2006 is the introduction of pesky and misleading ads that riddle every crevice of the Internet. Web3.0 Marketing hopes to solve this thanks to the immutability of Blockchain Technology, wherein it could be modified to only supplant information that’s needed and correct, to make sure every advertisement put out for your product is true to a T, and is not inflated!
- Streamlined Data Insights and Analysis
Say goodbye to sleepless nights of running and deriving Data to provide market analysis and Insights to tomorrow’s board meetings! Thanks to Web 3.0’s utilization of blockchain technology, the harvesting and deliberation of Data into usable market graphs and insights is streamlined and could always be backtracked with ease!
Now, running data analysis and market insights could be as fast and as easy as clicking a single button on your computer!
- New Platforms to Advertise
Since Web 3.0 is pretty much uncharted as of now, the whole industry’s prime real estate for industries to advertise and promote their products and services, in a way that’s not invasive and exploitative!
It also helps that despite Web 3.0’s niche state in Internet Technology right now, Agencies and Platforms could easily provide you with all the tools and talents you need to bring the best out of your product!
One of these platforms is the revered IDO Launchpad giant AdLunam. who became one of the biggest crowdfunding and Web 3.0 Marketing platforms in the industry as we speak! With no shortage of talents and tools to help your project/product elevate and be exposed to a wider array of audience, AdLunam is your best friend and one stop solution for crowdfunding and marketing needs!
Marketing Agencies like KAP Digital that’s tailored to provide ever Web3.0 Marketing tools and talents you will ever need are also great choices in your quest to find the best avenues to increase relevance and brand presence in this industry!
How to set your Product for Success through Web3.0 Marketing
Now that you know how massively different Web3.0 Digital Marketing is from conventional marketing disciplines, you’re probably asking yourself, “How do I go about using Web3.0 Marketing to elevate my brand’s presence in this industry?” No worries, I’ve got you covered with all the tips and tricks you require!
First off, Picture what your brand’s goals are, and push them as the main focus of your advertisements and digital marketing schemes. Magnifying what your brand wants and aspires to be sets a clear path you can take and paints a better image of what you’re striving for, which would reel in users and interested people. Market Research, Creating a Vision/Mission Statement that you’ll uphold, and other internal activities could help to set you up for this first step!
Next, you should assess your brand’s demographic. Finding and figuring out what your user base wants and needs is a great way to help you hit it close when you’re advertising about the benefits of your product. Studying patterns of behaviors as well as the pain points that your general users feel and complain about on a daily basis is going to help you establish a clear brand presence in the long run!
Lastly, hook yourself up with all the tools you need. This is the most important step out of all, as this is what’s going to make or break you in Web3.0. Do you want your product/project to get proper funding, a community to gain support from, and a platform that you can use to elevate your brand’s growth and development without the need of intermediaries? IDO platforms like AdLunam are going to be your best bet. On the other hand, if you want talents and capabilities to hire and use to expand your brand’s presence on Web3.0 using SEO tools and Marketing Analysis/Insights, Web3.0 Marketing Agencies like KAP Digital are your solution.
Follow these steps religiously and you’re sure to make it in the Web3.0 with an established brand and a community of dedicated followers to support and help you expand your horizons!
If you’ve come this far, Congratulations! You’ve now dipped your toes into the Web3.0 Marketing sea, and you’re now a bona fide Web3.0 Marketing Connoisseur! Embrace the change my friend, and get ready to revolutionize how you engage with your audience!
Web3.0 Marketing might be the next big thing, and it could offer you every help you need as a product in need of a larger audience, but always remember that if you want to succeed, in Web3.0 or not, it’s all about putting the welfare of your users first, creating authentic impressions, and establishing an honest brand identity that’s going to help you succeed!