With advances in voice-enabled technologies, voice search is widely touted as the new frontier in SEO and SEO services need to act on it fast. With more dedicated smart devices, search capabilities are going beyond just keyword query-based search. Pop fiction has often popularized voice search from Iron Man’s Jarvis to the AI bot in Will Smith’s iRobot.
Users of smart device voice search have grown accustomed to the capabilities and are pleased with the outcomes. Voice search has existed since the early 2000s, but it is only now beginning to gain traction among the general public, thanks in part to smart gadgets and Personal Digital Assistants (Cortana/Siri) that have made the technology more accessible in devices that several individuals already own.
So who is using voice search?
Voice search is used by roughly 41% of adults and 55% of teenagers, as per Google. Interestingly, men are using more voice search features than women and across the board, it is still being used for simple tasks such as making a phone call.
Voice searches will account for over half of all queries by 2020, as per ComScore. Furthermore, by 2020, 30% of all searches will be completed without the use of a screen.
Smart speakers are (and will be) at the forefront of voice search. It’s estimated the number of smart speakers in America alone will reach 21.4 million by 2020, up from 7.4 million in 2017, according to Activate. Voice search will become more popular as smart speakers become more widely used.
Voice Search on SEO
Voice search for long-tail keywords
As Google and other search engines shift towards long-tail keywords, it is no strange fact to realize that voice search is also being ranked in Google. A voice search is conversational in nature and will be more of a phrase or sentence. With changes in algorithm, data is clear that voice search on average is longer and Google is starting to drive traffic toward more specific, less general terms.
Voice search for local advertising
According to a study by Internet Trends, 22% of voice searches will be for local searches to find products or services in a user’s close proximity. Local search is a tough environment to compete in, and if voice evolves in this direction this might genuinely see a new frontier for local and small businesses to tap into and make themselves heard, literally!
Voice search optimization to pitch featured snippets
The third area of benefit from voice search is featured snippets. Google has been attempting for the past year or more to draw attention to these bite-size pieces of clear, concise, query-solving deliciousness. While it was initially considered that this was primarily for the advantage of mobile users, it might also assist users in finding information by speech. Also, with the increasing sales of voice assistants, more and more shoppers will use voice to make purchases.
Businesses need to start focusing on voice-based services, creating content that voice bots can read and inform users about their search result. There is still a way to go but the trends toward voice search are already getting set.
Voice Search for Conversational Language of Content
The voice search engine provides a powerful tool for finding information. It can be used to find anything from books to videos. However, it is important that the content of your voice search results be in an easily understandable form so that users can understand what they are looking for and use it accordingly.
In order to ensure this, you should make sure that all of the content in your results is clear and concise. This will help users quickly find what they are looking for and avoid their lengthy or difficult-to-read text pages OR long paragraphs full of extraneous information (which could lead to confusion).
Conversational language of content is a critical aspect in voice search, as it helps users find what they are looking for quickly and easily. By using conversational language of content, you can help your users understand the information that they are browsing through your site more effectively.
Voice search is becoming more and more popular every day. It has the potential to revolutionize SEO because it can provide a more personalized search experience. Plus, it’s growing in popularity due to its ability to reduce costs and speed up the process of finding content.
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