There are many advantages to utilising search engine marketing (SEM), which is why it has become one of the most popular forms of online advertising. When done correctly, search engine advertising can be an extremely effective way to reach your target audience and generate leads or sales.
What is Search Engine Marketing?
Search engine marketing is essentially a digital marketing strategy used to increase the visibility of a website in SERPs (search engine result pages). Unlike SEO, SEM is a paid tactic. Search engine marketing is a great way to reach out to potential customers who are searching for your products or services online. When you create an ad for your company, you will have the option to set a budget and decide how many times per day that ad can appear on search results. For this reason, it is important to use an expert and experienced marketing agency that can truly utilise and optimise your budget and strategically create your ads for the best results.
Some of the advantages of using search engine advertising include:
According to the Definite Marketing team here are some Advantages of Utilising Search Engine Marketing
- Reach a large audience
- Target the right people at the right time
- Option to only pay per click/ conversions
- Increase brand awareness
- Appear for competitors keywords
- Increase overall website traffic
1. Reach a large audience
Search engines are used by millions of people every day, so you can reach a large audience through the use of SEM/ Google ads. By targeting your ads to the right people, you can increase your chances of getting results.
2. Target the right people at the right time
SEM allows you to drive more relevant traffic to your website. SEM allows for detailed targeting. This means that you can get the right people to your website who have search intent for your particular products or services.
3. Option to only pay per click/ conversion
Essentially your ads can run for free with the option to only pay per click/ conversion/ action taken on your website. This means it is a more cost effective method than others. However, to get optimal results you must ensure that you use a reliable marketer who knows what they are doing.
4. Increase brand awareness
SEM allows your website to appear more often on search results. So even when you do not get a click to your site your brand name is being viewed more by potential customers, reminding them and informing them of your brand.
5. Appear for competitors keywords
Through PPC you may bid on your competitors keywords and even their branded keywords. This means that you can potentially attract your competitors’ customers to your brand. This method is not always ethical but it is certainly not illegal. Competitor bidding is fine, however only when it is done right and in line with Google’s policies.
6. Increase overall website traffic
Ads that are well-targeted and properly executed can result in increased website traffic.
As you can see, there are many advantages to using search engine advertising as a way to reach your target audience. If you’re not currently using this form of online advertising, it’s worth considering as a way to increase leads or sales.
How exactly does it work?
To use advertising, search engines must be able to determine the intent of a user’s search.
Advertising can help increase the visibility of a website and can help attract more visitors. However, advertising is not free and it can be expensive to place ads on popular websites (display ads).
Search engines use a variety of methods to target advertisements to users.
Search engines use information from cookies, including shopping history and search engine data to determine the most relevant ads. When a user searches for something and then views an ad related to that product or service, it is considered more effective than generic advertising because of this direct correlation between intent and results.
The Bottom Line
There are many advantages to SEM Whether you want to target specific demographics, create remarketing campaigns or increase your visibility on Google’s SERPs, SEM is an effective strategy for marketing online. With more than 1 trillion searches per day, there is space on Google for everybody.