In the post-COVID era, given the rapid increase in global internet users, businesses must have their online presence nowadays.
In other words, a business website is the online representation of any business’s physical operations.
This is because, the website is one of the largest means to attract and thereafter engage the target audience online, with the end objective to eventually convert them into loyal customers.
Now, whether a potential prospect will in the end convert to a customer through your business’s website completely depends on the overall experience they have on your website.
Therefore, whether a potential buyer gets converted into a customer through your business website completely depends on the overall experience they find while browsing your website.
And that is what is known as the importance of UX (User Experience) design in the overall success of a website.
According to a survey done on UX stats by Amazon Web Services, it states:
“88% of online shoppers say they wouldn’t return to a website after having a bad user experience.”
Now, this implies that even if a prospective visitor gets converted to a customer for once on your website, if they find that the overall experience, they had on your site is not at par with their expectations – they will not return to your website. This means you will certainly lose on a long-term and recurring customer.
On the flip side, the good news is also that according to research one happy customer can help to get you ten more loyal customers.
Hence, it is extremely important that when you plan to design your website you must remember the importance of creating an impeccable UX design.
Therefore, to save your business from bad publicity and boost your website traffic we as one of the best graphic designing company in Kolkata have shared some very simple tricks that you can ask your designers to follow when creating the website for your company.
But, first, let us understand the basic definition of UX design which can even be understood by a layman.
Explaining UX Design
For a layman, UX design can be explained as a process that helps in creating a website that is easy to use, informative, and solves the issue at hand.
In other words, UX design is all about boosting the experience that visitors have while interacting with a website, and ensuring that the visitors find value in what they have been provided.
According to “Interacting with Computers” which is the interdisciplinary journal of Human-Computer Interaction, an official publication of BCS, The Chartered Institute for IT and the Interaction Specialist Group:
“The goal of UX design in business is to improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product (or service).”
So, now that we have a good, basic understanding of what UX design is and, what role it plays in the overall success of your website, let us take a look at some simple tricks to ensure a good UX design for your website:
1. Restrict The Use Of Typeface
It is advised that for creating an effective graphic design for your website you should not go beyond three different typefaces for creating the design.
This is because restricting the font size to a minimum variation ensures better clarity in communicating the main message across the audience of your website.
2. Ensure Visual Hierarchy
Continuing from the previous point, the content inside your website needs to be clear with its hierarchy for the audience.
This implies, that when any visitor visits your website, he/she must focus on the more important areas of information first, followed by the remaining content.
Some of the easiest ways to create a solid hierarchy are by including different colors, positions, weights, types, and size contrasts on the website.
Hence, make the most important texts darker, bolder, and/or large.
3. Allow The User Some Time
It is natural that we all get eager and excited to convert a visitor to a customer as soon as they are on the website. Nevertheless, pushing them too hard with frequent nudges, with roadblocks like banner ads and sign-up messages can also be detrimental to your business.
Hence allow the visitors to settle in by letting them go through 60% of your website’s content before asking for sign-ups.
Additionally, create each landing page of your website in a manner that serves the purpose of a potential customer’s visits.
Use more headlines instead of simple texts on the landing pages as the user is likely to read more quickly the highlighted zones.
Never use lengthy paragraphs but use short passages in your web pages, as they are easy to understand and follow.
4. Check Placement Of CTA
Even though change is the only constant, nevertheless it is advised to follow the conventional approach, especially when you are developing your business website.
Hence for the familiarity of the users, some of the best practices for creating better UX include:
- Keep the navigation menu at the top of the page.
- Keep the search bar in the header.
- Keep a CTA at the top right corner of the page.
- Put the sign-up form and/or social media links in the footer of the page.
5. Keep Navigation Simple
Let us be honest. Yes, it can be really tempting to create a website with awesome graphics and fantastic animation effects in order to make it look overwhelmingly attractive.
Nevertheless, at times the simplest of all designs can turn out to be more effective for finding increased conversions.
Remember, the visitor’s journey from the landing page of your website to the conversion page must be a smooth sailing experience, and never a complicated one.
They must easily understand what to do next as they arrive on your website.
This is because once your visitors find complicated navigation by encountering roadblocks on several pages like different CTAs and other options at the same time, they might leave the website and never move down to the ultimate conversion page.
6. Maintain Color Balance
Finally, as one of the best graphic design services in Kolkata, we would advise no successful web design tip is complete without mentioning the color scheme of the design.
This is because colors are an integral part of the overall UX design and hence must be selected strategically.
For instance, the color you pick for your website’s background should never overshadow the important clickable buttons (like CTA) on the site.
Similarly, the color that you are using in your in-content image graphics must never overpower the rest of the information on that page which can thwart the navigation of the user on your website.
The UI/UX design is the core of any website design project. And, since it decides whether a visitor converts and turns into a loyal customer or leaves and never returns, it is vital to have it done professionally.
So, if you are looking to improve the traffic hitting your website by improving the overall UX design, we can help.Just, contact us by sending us an email and one of our design advisors will get in touch with you shortly.