In the digital era like today, communication technology has become part of the daily lives of people around the world. The very rapid development of communication technology seems to make distance non-existent, or even creates a new space called digital space.
Due to the high traffic in the digital space, it is not surprising that business people use it as a promotional or selling medium. Efforts to make sales on the digital platform are then referred to as digital marketing.
In this article, we will discuss in detail the meaning of digital marketing and its benefits. The further explanation regarding digital marketing and so on is as follows.
Understanding Digital Marketing
Understanding digital marketing is an effort to market products and services or services through online media or the internet. When compared to traditional or conventional marketing methods, this digital method is considered more desirable because of its high return on investment (ROI). Well, with a low cost, this type of marketing can provide satisfactory results.
The same is the case with traditional marketing methods, such as TV, radio, billboards, telephones, advertisements in magazines or newspapers, and printed materials such as posters and brochures. Understanding digital marketing also aims to increase visibility, ease of customer access, and customer prospects to your business.
Unlike its predecessors, the notion of digital marketing emphasizes more on offering you convenience, flexibility, and interaction between customers or potential customers and your business.
Now, after knowing the meaning of digital marketing, it helps us to know the types of digital marketing. Come on, read to the end!
Types of Digital Marketing
After understanding the meaning of digital marketing, the next step is to understand the types of digital marketing. Examples are as follows:
The existence of an online site can prove the existence of your business. In addition, potential customers tend to judge the quality and continuity of the business based on the quality of the website. The customer’s first impression comes when they are browsing your website.
An online site or website can also be used as a tool for your company’s marketing team to convince potential customers of the company’s products and services.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an attempt to increase the likelihood, for example, that a link to your business website will appear on the first page of Google search results.
Not only on the first page, people who have SEO expertise. In fact, aspire to be the first or best page with their website.
This can increase the likelihood that potential customers will open and read the website. SEO is done organically by including relevant keywords in certain articles on your website.
This PayperClick (PPC) method or pay-per-click method ensures that your site stands out from other sites with the same search terms. Google Ads is an example of this service provider.
Social media such as Facebook, Twitter, and LinkedIn are also currently offering PPC features as a marketing tool to consider
Creating a free account makes social networks like Facebook and Instagram the most popular media. The ease of creating and uploading content, supported by a large user base, further enhances the effectiveness of marketing through this tool.
Well, what must be prepared regularly is interesting content to increase follower interaction with the business, product, or service that you have offered.
High-quality, informative, and engaging videos can be the most effective way to convince potential customers of the quality of your business, products and services. Videos can be viewed via websites, social media, or online video sharing platforms such as YouTube.
The use of relevant keywords can also be embedded in online videos and become one of the strategies in SEO.
Affiliate or Online Advertising
Affiliate marketing uses partner popularity to enhance the marketing of your business, products and services. The trick is to post ads, articles, or videos on trusted websites, blogs or social media.
According to ideavone.com on cara beriklan di Instagram, having a large following is an effective way to increase your business exposure. You should also know that affiliate partners are generally paid for each customer referral they provide.
Marketing Email / SMS / WhatsApp
Although sending email, SMS or WhatsApp has been widely used, it is often still perceived by the recipient of the material as a nuisance. If they find it very annoying, the recipient of the message can even block the sender or automate the forwarding of email to spam or junk.
Therefore, the main responsibility in using this method is to ensure that the recipient finds the promotion sent useful. One way to reduce intrusion is to provide potential customers with several free or paid subscription options for your promotion.
Benefits of Digital Marketing
After knowing the meaning of digital marketing and its types, a business professionals must consider several aspects, such as the marketing staff needed, the quality of the content, and the potential return on investment based on the available budget. According to Amsa Studio, here are the advantages of using digital marketing in your business
From the website you have built, it will allow you to discover new markets and trade globally with just a small investment.
Did you know? A well-planned and well-targeted digital marketing promotion can reach the right customers at a much lower cost than traditional marketing methods.
Trackable and Measurable Results
Measuring your digital marketing with web analytics and other online measurement tools makes it easy for you to determine the effectiveness of your promotions. You can get detailed information about how customers use your website or respond to your advertisements.
If your customer database is linked to your website, then you can receive them with special offers every time they visit.
The more they buy from you, the more you can increase your customer profile and market effectively with them.