February 28, 2024

The Ultimate TikTok Video Size Guide

TikTok Video Size

TikTok has evolved into the most rapidly developing social media app worldwide. The platform is available in more than 150 countries and also has over a billion engaged users with over a dashing 200 million downloads worldwide. The app is the favorite go-to platform for Gen Z users. The factor that attracts a huge audience base is TikTok’s video content.

Video content is a great way for businesses to enlarge engagement, build awareness, drive website traffic, etc. Of every social media platform, TikTok stands as the most fascinating one for content marketing. If you also want to make your videos go viral on one of the top platforms like TikTok, use Trollishly and maximize your videos’ exposure. As a result, your videos will get viral in no time.

If you want your videos to be engaging enough, make sure that audiences can view the videos the way you want them to be seen. So you need to make sure that your videos are optimized properly for TikTok. Let’s dive into the ultimate TikTok video size guide:

TikTok Video Maximum Size

The maximum video size of TikTok consists of different factors. The video size relates to file type, video length, dimension, file size, description, and orientation. Let’s see the different factors of the size of a TikTok video:

1. TikTok Video Length

You can make TikTok videos from 15 seconds to 60 seconds long previously and then 3 minutes, but now the video length can be up to 10 minutes. The 3-minute and 10-minute video lengths are helpful for creators to express more without a minimum time limit.

These long video-length features are loved by users who are interested in creating long video content. Every social media user knows that short-video content gets the most engagement rate, and they acquire strong video completion rates and watch rates. But for 3 to 10-minute long videos, it is important for creators to produce more entertaining and interesting videos. So that only your audiences will stay engaged and your videos will get boosted by the TikTok algorithm.

2. TikTok Video File Type

There are various types of video formats which are .wmv, .avi, .qt, etc. TikTok supports video file types such as .3gp, .mpeg, .gif, .avi, .mov, and .mp4 formats, and the famous ones among these are .mov and .mp4.

The file type .mp4 is the global format for TikTok video content. But do you wonder what could be the difference between these formats? If yes, there is literally no difference. Actually, your audiences will not see any difference in their screen. But it is recommended to use the video file type .mp4. If you are an iOS device user, then it is recommended to use the file type .mov.

3. TikTok Video File Size

Have you ever wondered what could be the largest video file size on TikTok? Since the TikTok app is available on Android and iOS, there is a difference in the maximum file size. Posting a TikTok video from an Android device will let you push every 72 MB into the cloud. If you are an iOS device user, the number will be 4X larger because iOS users can upload over 200 MB.

The maximum file sizes for iOS and Android users might differ, but you can use TikTok editing features to cut and trim off your videos.

4. TikTok Video Dimension

Dimensions refer to the width and height of your short-form video content, which can be measured in pixels. Do you wonder if they are important? Yes, they are very important. Utilizing the proper video resolution on TikTok helps in determining whether your content will be clear or not.

The suggested video dimension for the TikTok app is 1080×1920 pixels with a resolution of 9:16 ratio. Videos with these ratios are the standard portrait size for most devices, so you do not need to make any adjustments.

5. TikTok Video Orientation

There are two kinds of video orientations on TikTok, which are landscape and portrait. Every social media platform provides videos in a vertical format, so ideally, you need to create videos that are in the portrait orientation.

However, if you want your video to be in landscape, you must record it using landscape mode. On the other hand, you can post a video that is shot in landscape mode. Alternatively, a video mode option on TikTok pops up from where you can choose landscape mode or portrait mode before posting.

6. TikTok Video Description

With no denial, your videos will surely need descriptions, especially if it is an ad. The TikTok platform supports 1-50 Asian characters and 1-100 Latin alphabet letters. In these descriptions, you will have to ignore two things. They are:

  • Utilizing blank spaces and punctuations in the place of characters.
  • Utilizing special characters like hashtags(#) and parentheses({}) and emoticons.

Additionally, you have to be conscious of your description’s length because it might get cut off from your video or ad’s main display. Video description depends on the type of device your audience utilizes. Speaking of TikTok ads, let us look at the various ads types available on the TikTok platform:

Types of TikTok Video Ads

As most of the TikTok users fall under the ages of 13 to 40, most brands and businesses use TikTok ads to target them effectively to sell their products and services. TikTok ads reportedly have the potential to reach Gen Z, who make up the world’s 40% consumer base.

TikTok ads multiply the possibilities of reaching Gen Z audiences twice faster. Apart from that, to acquire more engagement for your videos, choose to buy tiktok likes and maximize your content’s reach to the next level. Now, let’s see what are the seven types of video ads on TikTok:

#1 Spark Ads

These ads use organic posts to promote your brand. Most importantly, you can run ads that do not seem like ads, which makes it easier for you to connect with your target audience. Spark ads have an engagement rate of more than 130%. Brands can utilize these spark ads to create authenticity among their TikTok audience.

Since spark ads are like organic posts, that means users can like, comment and share the posts. They may also:

  • Duet with your videos.
  • Visit your TikTok profile.
  • Utilize your soundtracks.

#2 TopView Ads

These types of ads offer users an excellent watching experience and usually last up to sixty seconds. It is an effective way to create awareness for your business as it displays on the audience’s feed.

Top View ads are the first video a user will see in their in-feed whenever they open their TikTok application. They can’t skip that video because it is an unskippable ad which means sixty seconds of uninterrupted viewing. The top view ads type is described as the most attention-grabbing, more effective, and more engaging.

#3 Brand Takeover Ads

If you are wondering why the ad is named as a brand takeover ad, well, that is because it actually takes over an audience’s screen when it launches. A brand takeover ad is the first video users see when they open the app.

TikTok also allows you to link this ad with a landing page, website, or e-store. Brand takeover ad is the first video users see when they launch the TikTok app. Top view ads are the first videos a user sees on their For You Page.

#4 In-Feed Ads

In-feed ads are the ads that pop up in between a user’s feed as they scroll through their For You Page. These in-feed ads are the same as the ones that you’d see in between your Instagram stories. Creators can get super creative with the in-feed ads on TikTok. You may add many CTAs and make your ad between nine to fifteen seconds.

Adding multiple call-to-actions is a huge advantage for a brand. For instance, you can add CTAs like Download the App, Shop Now, Visit the Website, and more.

#5 Branded Effects

These types of ads offer brands to be creative and let TikTok creators have fun at the same time. You can create filters, stickers, or effects for your brand. If the stickers and effects are fun and creative enough, your audiences will apply them while creating content.

You can even encourage them to create videos using your branded effects and filters. The more people join in and use your branded effects, the more engagement you will gain, and your brand will become known to many people. This is a win-win strategy.

#6 Branded Hashtag Challenge

If you want your audiences to get involved with your campaigns, launching a branded hashtag challenge is a great way to go. For this, you will need to be creative and should come up with new and branded hashtags that inspire audiences to hop on the trend. You can also boost your hashtag campaigns and build authentic growth for your brand using Upviral, and your content’s visibility will grow higher ultimately. So make sure to use it and grow tremendously.

Branded effects mean that you will utilize paid and organic content to improve your brand awareness. As a result, you will get a high engagement rate ascending with just a click. Recent statistics show that branded hashtag challenges have more than fifty percent of return on investment on ad spend.

#7 Collection Ads

The TikTok collection ads are like the TikTok version of Instagram shopping. When audiences click on the Collection ads, they’ll be redirected to the page where they can scroll through your gallery of product catalogs.

Collection ads are like regular ads. Instead of directing them to your landing page or website, you may lead them directly to the product gallery page.

9 Simple Tips to Create TikTok Video Ads

1) Make Your Videos Shorter: Shorter videos gain huge engagement.

2) Use Vertical Formats: TikTok is a mobile-based app, so vertical videos work better.

3) Create Authentic Videos: Don’t copy content, be reliable and create your own content.

4) Determine Your Audience: Understand who your target audience is and create content.

5) Grab Attention: Attract the audience’s attention with interesting and funny video content.

6) Collaborate With Influencers: Work with top creators to make your brand famous.

7) Add Trending Music and Keywords: Use popular sounds and keywords to get viral.

8) Include Keywords and Hashtags: Add suitable hashtags and keywords in your videos.

9) Add Proper CTAs: Use relevant call-to-action in your ads to get website clicks and traffic.

Final Thoughts

TikTok is an incredible platform, and its market and growth are the primary factors for its success. If you lack any ideas or need any help creating optimized TikTok videos with ideal video sizes, you can check out the above guide. Also, do not forget to use the above tips to create engaging video ads on TikTok. And share your incredibly optimized videos with the world. Hopefully, the above guide has given more than you want to know about the TikTok video’s size. Now you are good to go! Show the world your brand and get instant recognition.