Digital marketing can generate three times more leads than traditional marketing strategies and helps convert qualified customers into repeat customers. Digital marketing includes many strategies designed to optimize your online presence, allowing you to attract more qualified leads and increase your business’s revenue. With digital marketing, you can reach out to customers who browse online and develop relationships that lead to purchases.
In this topic, we’ll take a look at 7 types of digital marketing and creative digital marketing examples to inspire you to create your strategies.
Search Engine Optimization (SEO)
SEO refers to a number of strategies aimed at increasing the ranking of your website on search engine result pages. When people search for keywords and phrases related to your business, you want them to appear at the top of the search results so that more people can find you and connect with you – and SEO allows you to do that.
This digital marketing strategy includes a some strategies such as:
- Create content and create perfect keywords for your business.
- Optimizing technical elements such as your website code, page load speed, and mobile responsiveness.
- Improving the design and navigation of your site to create a positive user experience (UX).
- Getting backlinks from other reputable sites.
SEO is one of the most used digital marketing types. Because frankly, everyone wants to be on the first page of Google, doesn’t it.
Pay Per Click (PPC)
PPC advertising is a paid strategy designed to quickly increase leads and revenue for your business. This allows your business to showcase itself in the search results when implementing your organic SEO campaign. With PPC, you select the keywords and phrases for which your ads will appear and set your maximum bid. Then, if your bid is one of the highest, your ad will appear at the top of the SERP – above organic listings.
One of the best parts of PPC? You only pay when people click on your ads, which makes this strategy a great strategy for reaching the most qualified leads.
Today, almost 2.3 billion people in the world use social media. And this is making social media marketing a great thing to connect with the audience and develop a relationship with your potential client.
In addition to creating free profiles on leading social platforms like Facebook, Twitter, Instagram, and LinkedIn, your business can use paid social advertising to reach even more customers.
SMM is one of the most used digital marketing types, due to a huge active audience, social networks are used both for brand promotion and for expanding the audience and even for active sales. It also helps you find a loyal audience, get feedback, and increase user engagement.
Digital marketing gets people to come back to your site so they can learn more about your products and services and ultimately make a purchase.
If your website is hard to navigate and looks straight from the 90s, it’s time to refresh the design. This is so important, due to the huge part of online shopping done from the sites, and only after this comes the shopping from the social media. Your website should attract visitors with aesthetic design and interactive elements, and drive conversions for your business.
If you want your site to rank first in search results and keep leads on your pages, you need to create valuable content.
Content, which is an important part of digital marketing, allows your site to stand out from the competition and provides visitors with the information they need to take the next steps in your business.
Email marketing can bring you $ 44 for every dollar invested. This is a powerful strategy for any business. Email marketing allows you to engage and engage potential customers while providing them with important updates and information about your business.
In addition, many brands use email marketing to highlight site content and share exclusive deals. Well-crafted email calls to action encourage readers to take action, and recipients never have to hesitate about the next step.
This is a traditional tool to send information about a product via email to a specific person or group of addressees. If you correctly configure it and correctly identify the recipients of the mailing list, then this tool can become a fairly effective way of selling.
Influencer marketing allows you to partner with key people in your industry and gives you access to a valuable audience of influencers. Influencer marketing has become very popular recently and continues to work almost the best way in digital marketing. An influencer is a person who is famous on social media or for instance in YouTube. It can be a blogger, brand, public, whose opinion users trust on any issues. Even pets famous on social networks can act as influencers.
Digital communication provides a unique opportunity – it allows you to interact with the consumer at every stage of his purchasing decision. Therefore, it is important not only to identify the socio-demographic characteristics and geography of the audience (in order to set up targeting for advertising), but also to determine the groups of its interests.
However, in digital marketing there are many examples of “when something went wrong.” For example, contextual advertising may work great, but due to problems with the site (long page load, transition from an ad to an irrelevant landing page, difficult navigation, etc.) the bounce rate can be high and paid traffic will not convert to sales.
Or you may have an excellent site where a potential buyer will find all the necessary information about a product / service and, “motivated” to buy, will go to confirm his choice – to read reviews of real users. And there he will face negative comments about the quality of the product / service or the manufacturing company and, as a result, postpone or cancel the purchase.
These situations tend to arise when companies try to work in different advertising channels separately, without linking them to each other.