Marketing is all about providing value in exchange for attention. But it does not end here. After grabbing the prospect’s attention, you still have to convert them into loyal customers. To do so, you need to create your content in such a way that brings quality results. An analytical essay writer will be able to dash off an analytical piece of marketing content for you on any niche that is a few clicks away in Google. It is one example. You need t to understand different types of content marketing with examples!
3 Types of Content Marketing Strategies with Examples:
There are three main types of content marketing. Understanding the differences between them can help an expert essay writer to focus on marketing efforts, and create more personalized content for the audience.
Branded content is any type of media or editorial that is created by, on behalf of, or in collaboration with a brand. The purpose behind branded content is to promote the company’s products and services through authentic storytelling. In order for it to be effective, it must add value to the reader’s experience. Rather than simply selling your products or services, you should look for ways to connect with your audience on an emotional level.
Curated content involves selecting and sharing third-party content that relates to your niche or industry in some way. As a general rule, curated content should comprise no more than 30% of the material you share on social media and other platforms. Publishing too much-curated content could make you look like a spammer who doesn’t have anything important to say!
Created content is any type of information that you create yourself in order to build brand awareness and attract customers. This can include how-to guides, white papers, videos, infographics, and other informational resources designed to solve problems for your audience and add value to your content.
Why Traditional Content Strategies are Outdated Now?
- In the last few years, marketers have started to realize that traditional content marketing tactics like writing a blog post or e-book aren’t going to cut it for the long term. That’s because these tactics are one-off. They’re single pieces of content that do one thing, and then they’re done.
- For example, let’s say you write an e-book on how to start a business. It may help people who are already interested in starting a business (and your brand) but it doesn’t do much for everyone else. Sure, you can promote it on social media and your website, but its reach will be limited because it only speaks to one audience: those interested in starting a business.
- It’s not enough to think about just creating a piece of content; you also have to think about how that piece fits into the larger puzzle of your overall content strategy (which is why we’ve been saying you need a documented content strategy). If you don’t know where your piece fits in with the rest of the pieces, chances are it won’t be able to stand alone; it’ll need other pieces of content from different formats to support its value proposition.
Now that you have a handle on the three types of content marketing, it’s time to start implementing them in your business — starting with an actionable plan.
Hope you have had a fun experience while reading the blog. A story should build upon itself, preferably leading to a surprising twist or climax, which preserves the audience and reader interest throughout the course of the blog. Stories could be more effective than statistics in most cases. This can truly help your content marketing strategy.