Digital marketing has transformed the traditional marketing strategies and techniques and the ways businesses use to market their business, product, or services in the pre-digital marketing era. Go back 20 years and recall how big or small brands used to market and advertise their product benefits consumers, in the form of large billboards and banners hanging all over the streets, the front page of newspapers covered with adverts of brands offering their services and products. T.V. channels showing video advertisement of these brands in every break of T.V. shows and news. Companies usually hire sales and marketing individuals to sell their products, services through telesales or pamphlets distributing in the marketplace.
These marketing strategies are now old fashioned and only working in underdeveloped countries where the internet and Information Technology have not evolved that much compared to developed countries. These traditional marketing strategies are applicable for businesses with huge marketing and advertising budgets and whose audience is primarily T.V.
In today’s world of advanced technology and the internet, in the access of each individual, getting the latest information and updates at their fingertips within seconds, businesses need to transform from traditional marketing strategies to digital marketing, as social media and other online media are the mainstream media sources today.
So businesses operating on traditional marketing strategies need to realize the need and the importance of building their digital business presence on various digital marketing platforms; a few of them will be discussed shortly below. Digital marketing helps you in maximizing your customer, sales, and revenue through multiple channels such as business listing on business submission sites like Accounting Firms etc. With your physical business presence alongside digital presence, your chances of success become doubled, and you have a competitive advantage over your competitor in this way.
Here are a few major digital marketing strategies through which you can build your online business presence.
Social Media Marketing
Social Media is the best place to start your business presence at no cost by creating a business page on social media channels like Facebook, Instagram, Twitter, LinkedIn, Whatsapp, Pinterest, and few major social media channels. You need to create your business page with your social media accounts (if you already have), set the page layout with the pre-build templates according to your business requirements, what product or services you sell, put your business profile logo, cover page, business description, operating hours, physical address (if you have), publish content in the form of post, pictures, videos describing your business product, services. Invite your friends, family members, colleagues to like, share, and engage with your business social media channels and promote your brands at no cost.
2.Pay Per Click (PPC)
Pay Per Click is a paid marketing method of driving the potential customer to your target channel, like to your website page, to social media page, or to send messages to inquire about the product or services on which you run ads. It is a paid method to spend a budget on your ads, which can be image or video ads about the product or service you want sales. Here you have to set the target audience, location, demographics, period, and the amount you want to spend on your ad.
Following are the paid ad channels where you can create paid ad campaigns
- Google AdWords
- Facebook ads
- Instagram ads
- Twitter Ads
- Linkedin Sponsered Ads
3. Search Engine Optimization (SEO)
SEO is another organic method of promoting and marketing your website on search engine result pages like google, the bing search engine for a keyword you want your website to rank higher and get traffic to your web store, or sign up a form inquire about your services. For SEO, you need to have a website that describes your business and the product or services you are offering. For a website, you can use WordPress or any other CMS depending upon your business’s requirements.
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