What Is Digital Marketing? Digital marketing is basically the aspect of online marketing, which use various digital media and technologies like mobile phones, desktop computers and other electronic media and networks to advertise various products and services to consumers.
Digital Marketing is an effective way of providing your product or service to your customers via a variety of digital channels, which include e-mail, social networking sites, online stores, online catalogues, websites, video and live channels. Apart from email marketing automation, what is digital marketing also refers to activities like search engine optimization, pay per click marketing, viral marketing, content marketing, viral marketing campaigns, client side submissions, affiliate programs and more. Digital Marketing enables businesses to take advantage of new market opportunities to gain new customers, drive revenue, improve their product and service quality and gain a competitive edge in the market. The benefits of using this type of promotion system have not changed much in several years as they can be seen in the growth of search engine traffic. Many people are aware of the need to increase their search engine traffic, but few others are aware of exactly how this service works or how it benefits the company.
Direct Digital Marketing Benefits:
Direct digital marketing, also called direct mail marketing, direct e-mail marketing, or online marketing, is a form of direct marketing strategies where marketers direct e-mails to their contacts in a repetitive and highly personalized way. The advantage of direct digital marketing? It gives you the opportunity to create customer loyalty. In a nutshell, customer loyalty means repeat purchases because you have personally addressed it.
Good direct marketing campaigns call upon your customers to take immediate action, such as registering their interest, visiting your site, making a reservation or a purchase, or calling for more information. In order to maximize these efforts, it is important to reach your audience as early as possible. Direct marketing solutions allow you to make contact with customers even before they come into your store. This gives you an advantage over your competitors who have to spend valuable marketing dollars to reach potential clients who may not be interested in your products or services.
There are following direct digital marketing tools:-
1)Email Marketing 2) Text Messaging(SMS) Marketing 3) Online Display Ads 4)Website-Mobile Apps 4) Social Media Marketing 5) Telemarketing
1) Email Marketing:-
Email marketing offers businesses a highly cost effective way to generate a steady stream of new leads for their business that is completely organic. This cost effective approach to lead generation is what is responsible for making email marketing one of the most cost effective marketing strategies available today. Thousands of companies around the world use email marketing on a daily basis to market their business. Those who aren’t familiar with this strategy of advertising might not immediately understand just why it’s so popular among companies in various industries. Digital Marketing includes email marketing automation where you can build a mailing list based on segmentation and frequency of emailing, follow up and even sales capture preferences of your subscribers. It streamlines your marketing campaign and increases efficiency. It allows you to measure and control the effectiveness of your email marketing campaigns.
2) Text Messaging (SMS) Marketing:-
Text messaging (SMS) marketing is a clear winner when it comes to targeting mobile consumers where they spend much of their time throughout the day. 85 percent of mobile users like getting text messages instead of a phone call or e-mail. SMS, email, advertising and other modern marketing methods all come with a place and time for testing and tweaking your message. If you’re not taking advantage of mobile SMS marketing, you’re behind the times, leaving yourself vulnerable to failing in this rapidly growing market.
It provides a cost effective way of reaching your target customers directly. Another most effective aspect of digital marketing is to create an interactive and user friendly website by enhancing it with various user friendly features like text, images and videos. These enhance the browsing experience and provide a better user experience, which increases conversion and sales prospects of your business.
3) Online Display Ads:-
If you are an online advertiser and you want to make sure your online marketing efforts reach their full potential, you need to consider the benefits of Online Display Ads marketing. There are a few benefits of Online Display Advertising which we will discuss below: * It allows you to reach a larger audience – Every person who has access to a computer has the ability to be part of your target market. It is a fact that the more people there are that can see your ad on a website, the better the chances that they will click on it and visit your website. * It offers a large return on investment – With a good online display advertising campaign, you will find that you will have a greater return of investment than with other traditional advertising methods. The amount of time and money spent on online advertising should always be relative to the return on investment that you get from it.
* It allows you to do direct marketing – You can send your product or service directly to people via email, instant message or live chat services. This direct marketing strategy is much more efficient than having to advertise your product or service to people in magazines or newspapers. In addition, people tend to remember printed advertisements more than those that are displayed on the internet.
As we can see, there are many benefits of Online Display Advertising. These benefits are the main reasons why many people use Online Display Advertising to market their business online. When doing your research, it is important to take a look at all the different ways you can use online display ads in order to improve your bottom line. It really is a matter of how you go about the process, as there are a variety of different strategies that you can use.
4) Website-Mobile Apps:-
With the growth in both mobile and e-commerce, the need for an enhanced marketing strategy to reach the market has grown. However, for small businesses, especially those who don’t have a budget for marketing campaigns, the benefits of apps on smartphones are very helpful. Whether you’re selling your own products or provider services, mobile apps can give your business an edge over its competitors. It’s time that you took advantage of this technology.
4) Social Media Marketing Tool:-
It is easy to understand that social media marketing is an important ingredient for online success, however many new marketers still doubt the efficacy of this platform and how much they can achieve with it. Yet, others are simply unsure of which techniques to apply and whether or not they are successful. In order to help you decide whether it is worthwhile investing your time and effort into social media marketing.
Social Media Marketing takes both creativity and strategy. While it might seem quite overwhelming, its significance can’t be overstated. It’s now so vital that 98% of marketers worldwide are already using social networking and only 8% of salespeople outrank their colleagues by utilizing social networking for their business. The benefits of Social Media Marketing can be summed up into three fundamental points: increased visibility and awareness, increased brand awareness and relationship building, and improved customer service.
Telemarketing is basically a communication technique in which an individual dials or calls to potential or existing clients to inquire about services or products. It’s very cost-effective and efficient means of reaching potential consumers, but it can also be highly invasive and is often intimidating for the people being called. Knowing the many benefits of telemarketing, companies are constantly trying to improve their strategies to reach more clients with as little cost as possible.
There are many benefits of Telemarketing. It is one of the effective ways in reaching your potential market and that can lead to increased sales and profits for your business. The advantages of telemarketing are mainly that it is faster, cheaper and more efficient than any other traditional methods of advertising. Also, in today’s age of technology, it is easy to do business through Telemarketing because you can contact as many people as you want and you do not have to make physical visits and meetings for that purpose. The best part of using Telemarketing is that you will get a chance to talk about your products and services to the potential clients and this can lead to more sales.
Hopefully, this list of direct digital marketing tools helped give you to try with your own business online.
BLOGGER: SHILPI TANEJA
Content marketing professional at SmmPortal
Shilpi Taneja has 3 Years of experience in Digital Marketing as a content marketing professional extensively for SMMPortal.com. Shilpi loves sharing meaningful content which bridges the gap between service seekers and service providers. She firmly believes in the magic of words and something original to decorate the firm’s identity. Her mission is to inspire others to engage in self-motivated learning.