“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
What is digital marketing & how is it beneficial in the modern era?
Are you planning to get enrolled in a digital marketing certificate program? Before that, let’s gain some knowledge about digital marketing and its advantages in the modern world.
Digital marketing is an advertising strategy that utilises different digital channels like search engines, websites, social media, email, mobile applications, etc. Additionally, digital marketing is beneficial due to factors like:
- Digital marketing strategy lets you know the target audience and built credibility for further engagement.
- Search Engine Optimisation (SEO) can help to meet potential customer wants and satisfaction.
- Digital marketing can build cross-channel functionality to engage customers from the same point.
- Digital marketing supports metrics from the bottom line to focus on each channel and audience composition.
1. Google Digital Marketing Certification
Google digital garage is the learning platform that offers multiple online courses certification programs covering digital marketing, machine learning, and self-improvement topics. Moreover, the Google digital marketing certification program comes free of cost with 26 modules. Additionally, this certification program develops your skills with topics, including:
- Content marketing
- Email marketing
- Local marketing
- Business strategy
- Marketing analytics
- Display advertising (Google Ads)
- e-Commerce basics
- Search engine marketing
- Social media marketing
- Video marketing
- Web optimization
2. Reliablesoft Digital Marketing Certification
Reliablesoft Academy is part of Reliablesoft digital marketing agency founded in the year 2016. Reliablesoft academic provides two digital marketing certification courses- SEO certificate and digital marketing certificate. SEO certificate costs $156 and the digital marketing certificate costs $312 ($67 and $87 ongoing discount). Moreover, this certification program covers aspects of digital marketing in the following areas:
- Search Engine Optimisation
- Facebook / Instagram Ads
- Google Ads
- ECommerce Optimisation
- Google Analytics
- Email Marketing
- Content Marketing
- Social Media marketing
- Keyword Research
- Digital Marketing basics
3. Harvard Digital marketing strategy program
Harvard’s digital marketing strategy program is best for executives, midlevel marketers, and professional marketers. This certification program of Harvard comes for $5,995 with intermediate and advanced courses. However, this is not an online course. It is 5-day intensive classroom training conducted on Harvard’s campus. Thus, you will have to pre-register for this training.
4. Duke digital media and marketing certificate
Duke University offers digital media and marketing certification program through a Duke continuing studies division. Moreover, this is an online training program that comes at $ 3,195 for beginners and intermediates. You will have to complete the Digital Marketing Certificate Associate (DMCA) with an introduction to digital marketing and accordingly can enrol for any courses, including:
- Advanced SEO (search engine optimisation)
- Advanced PPC (pay-per-click advertising)
- Advanced social media marketing
- Advanced mobile marketing
- Advanced content marketing
- Advanced web analytics
- Advanced conversion optimisation
- Advanced email marketing
5. DMI Digital Marketing Pro Certificate
The Digital Marketing Institute is most top-rated in offering digital marketing training. In addition, its offers most four most popular certification courses at different prices.
- Professional diploma in digital marketing- $1955 (30%off)
- Certified digital marketing expert- $5989.5 (15% off)
- Masters in digital marketing- $112850
- Social media marketing- $445
Accordingly, the DMI Pro certificate is 30 hours of online training which covers the following aspects of digital marketing:
- Introduction to digital marketing
- Content marketing
- Social media marketing
- Search engine optimisation (SEO)
- Paid search (PPC) using google ads
- Display and video advertising
- Email marketing
- Website optimisation
- Analytics with google analytics
- Digital marketing strategy
6. Coursera Digital Marketing Specialization
Coursera is a global online learning platform for multiple specialisation courses, professional certificates, and online degrees collaborating with top universities. Thus, the digital marketing certification course is part of the University of Illinois MBA degree. Accordingly, with this degree course, you can accomplish classes like:
- Marketing in a digital world
- Digital analytics for marketing professionals: marketing analytics in theory
- Digital analytics for marketing professionals: marketing analytics in practice
7. OMCP Digital Marketing Certification
OMCP digital marketing certification offers no training, but it allocates specific standards and requirements to become a certified digital marketer. Thus, to achieve OMCP certification, you will have to qualify following steps:
8. Udacity Digital marketing course
Udacity digital marketing course is a nanodegree certification program with a premium monthly cost of $399. Moreover, it covers all essential topics that are required to become a successful digital marketer, including:
9. Facebook Ads & Facebook Marketing
The Undem Facebook marketing course helps learners understand the Facebook platform and social media marketing advertising campaigns.
Moreover, the contemporary world is highly technology-based, and people heavily rely on digital platforms to meet minor to minor requirements. Accordingly, with an implication of omnichannel digital marketing strategy, marketing assignment help the business can easily collect target market audience behaviours and apply methods for customer engagement. Thus, as per the report of Invesp, companies with high omnichannel can easily retain customers up to 89%.
I hope this information gave you have a clear vision of digital marketing and its top certification courses. Good luck!
Harvey Allen a well-known digital marketing advisor in a reputed marketing firm. With immense knowledge in digital marketing, she has been helping students through the website MyAssignmenthelp.com for a decade. Besides, profession Smith loves travelling and photography.