Digital marketing is like a “never ending game” as such type of marketing has brought unimaginable results even in the pandemic when most of the business were about to end. Undeniably, enrolling in a digital marketing course is the best way to teach yourself digital marketing and start your professional career quickly. According to SEJ, the average salary of a digital marketer ranges from $80,000 to $150,000. If you also want to pursue a professional career to make money online, you can join a digital marketing course
In this article, firstly I’ll tell you about some best courses (free+paid) in digital marketing and then how you can start your career by taking them as a digital marketer. Without further ado, let’s get started!
Here I’ve compiled a list of the top courses in digital marketing which will help you to kick start your journey.
- Google Digital Marketing Course
- Digital Media and Marketing Certificate
- SEMRUSH Digital Marketing Courses
- Hub Spot Digital Marketing Course
- Post-Graduate Program in Digital Marketing
- Optin monster Digital Marketing Training
- Simpli learn’s Digital Marketing Specialist Master’s Program
Now, let’s have a look at some well-paid job opportunities for you after taking any of the above-mentioned courses. Ready to get started? Let’s dive in.
- Social Media Manager
- PPC Expert
- Content Marketer
- Web Developer
- SEO Manager
- Email Marketer
As the name shows, the job of social media manager is to grow and promote brands and businesses by using different social media platforms. This is the most cost-effective strategy in digital marketing to create stand out in the market. A social media manager is well aware of marketing trends and can make data-driven strategies to boost the business. Being relevant and consistent is crucially essential for running successful social media marketing campaigns. According to Salary.com, social media managers can earn about $68,230 annually.
PPC (pay-per-click) is a short-term and paid form of digital marketing and is used to increase search traffic to grow your business. A PPC expert runs pay-per-click paid advertising campaigns while considering the various factors including strategy, SEO especially keywords research, analysis, and tracking of the performance, etc. To run PPC campaigns, you can use different platforms like Google Adwords, Bing Ads, etc. which also allow you to check the ROI of particular keywords and ad groups, and tracking of conversions like lead values.
Content is king, right? Unlike PPC, content marketing is a long-term form of marketing. To create brand awareness, content marketers produce content in the form of blogs, podcasts, ebooks, videos, or any type of content that could provide value to the target audience. Moreover, by sharing valuable and relevant content you can gain your ideal customers’ trust. And when it’s time to buy something, they would remember you as an authority or a trustworthy brand.
Web development is considered the most demanding skill in digital marketing. Almost every business needs a good website on which they can introduce themselves and show off their services. As a web developer, you can help individuals and businesses to create well-designed and user-friendly as well as SEO-friendly websites. Without a degree in computers or any other related subject web development might seem like a very technical or too hard skill to learn but under the guidance of trained experts and enrolling in a web development courses, you can also pursue this high in demand career which also pays you off very well.
SEO experts are high in demand these days. According to Salary.com, an SEO specialist can make around $70,058. As an SEO manager, you are supposed to have good knowledge about different search engines, ranking factors, marketing trends, etc. The main job of an SEO specialist is to optimize the content in a way that it can rank higher in the search results. “SEO encompasses many elements, from the words on your web pages to the way other sites link to you on the web to how your website is structured”, according to SEO software company Moz’s beginners guide to SEO.
Email marketing is still considered one of the effective ways to connect with your audience so that you can provide them useful content as well as offer them your products/ services. For running a strong email marketing campaign, successful email marketers always let their audience set their preferences, personalized their emails, and last but not least they create a sense of urgency in their emails wherever it is needed.
Getting started with digital marketing is no doubt one of the best ways to start a professional career and joining digital marketing-related courses can do wonders for you. Which of the above niches do you think would be suitable for you? Let us know, we would love to hear back from you!