Top 8 Challenges of Content Outsourcing in 2022

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Content outsourcing is a relatively new term that reflects the changing demands of the technology world. With more information and services available than ever before, people tend to question what benefits can outsourcing services offer. Today, we look at the most common challenges faced when outsourcing content. The article presents a detailed overview of these challenges along with some useful tips for Content Writing Services in India and coming up with a unique content solution. The article will give you an insider’s perspective on outsourcing content that did not previously exist online.

You do not have to dive deep into your own thoughts, emotions, and experiences. Many stages you go through when you are writing an academic paper include pre-writing, drafting, revising, and the final submission. However, in the case of an article or a blog post, you just need to make sure that it is going to be engaging for your readers so that they continue reading your content and not leave the page.

1.Difficulty finding writers with hands-on experience

With SEOs more frequently ‘going global’ and expanding their business – there has been a notable uptick in the number of Digital Marketing Services in India looking to outsource content creation. It has become increasingly difficult to find writers with a solid foundation in on-page optimization, let alone keyword research, content strategy, and insight into the technical side of things like Google Analytics.

If you are willing to spend the money, you can choose to outsource some of your writing work to foreign countries. It is challenging to find a writer with extensive experience in writing a specific type of content (for example, medical content) as well as an understanding of the local culture and language.

2.Low content quality

Low content quality is the biggest challenge in outsourcing your content. Bad content can quickly kill a website. No amount of strategy or marketing can make up for bad content. A study by Forbes revealed that low-quality content ranks higher in Google searches than quality content. This means for smaller businesses, high-quality content may not be needed to rank better in search engines. 

However, Google has been targeting low-quality content relentlessly and it is only a matter of time before all such businesses disappear from the marketplace. To ensure Digital Marketing Agency in Udaipur receives high-quality work; make sure to run a detailed background check of your outsourced writer before hiring them.

3.Too much editing is required in-house

One of the biggest challenges with content outsourcing is that the editing required can be significant. According to a recent survey, editing accounts for 90% of the time content marketing managers spend managing outsourced projects. In short, you spend most of your time editing and little time on the actual writing.

When you’re starting out in internet marketing, one of the easiest (and most cost-efficient) ways to offset your cash flow is to do content outsourcing. But, your in-house writers might not be ready for the task. They might lack the experience and expertise required to do quality SEO content writing. This is where outsourcing with a third party comes in.

4.Content not delivering expected results

You’re paying high prices for low-quality content. You want to make sure your outsourced partners aren’t copying your original concepts. You need high-quality content delivered quickly without breaking the bank.

 It is never an easy task to find the best content outsourcing service provider because there are many people who claim to offer the best services. But really they don’t! They just bring web pages that do not deliver what you actually want.

5.Too much explaining necessary with external writers

When outsourcing content, sometimes it only takes a few hundred dollars to get a fully SEO-optimized page of content. However, while these outsourced articles may be cheap and affordable, they may also lack quality. It is with this in mind that you should be aware of the potential challenges you may encounter when outsourcing your content. 

6.Lack of consistency between writers

The main challenge of content outsourcing is the lack of consistency between writers. Even if your outsourced content is coming from a reliable company, the topic that was chosen may not be fitting for your audience, and it’s hard to change its theme without extra costs. 

If you have writers who are native speakers of a language other than English, can they adhere to the tone your brand wants? ‘Authenticity’ is an important factor when outsourcing content on a constant basis.

7.Difficulties scaling up content production

Scaling content production is one of the most challenging issues for digital marketers and us SEOs. A lot of companies use outsourcing because it’s much faster and cheaper than doing everything in-house. 

But this can create challenges that make the content production process even more difficult. Producing content for your website is a challenge even for a team or an organization that has been doing it for years. Implementing the various stages and phases of writing, researching, editing, and publishing a consistent workload of quality content is a real chore.

8.Missed deadlines

When you’re dealing with content outsourcing, there are a few potential issues that come to mind: the quality of the work may fall short of your expectations, the cost of content production may rise, and the deadlines may not be met. 

Writing outsourced articles can be a solution to many problems when it comes to creating marketing materials, but it shouldn’t be misused or abused. Problems related to interactions with writers (or customers) are often the result of misunderstandings or lack of knowledge on both sides.


Content outsourcing is a very broad term that should be broken down into the elements of content such as creating it, formatting it, and even marketing content. Each element presents its own challenges; however, by identifying them and working through them you can have the ultimate success in outsourcing your content creation process.

We’ve struggled with the complexities of content outsourcing for years. But no matter how daunting, hurdles always present opportunities for growth. With the content produced by our writers, we were able to create engaging and dynamic content. We loved the quality. We loved the experience that hired freelancers brought to our business. Now it’s your turn to take on outsourced content challenges like never before.