Over the past few years, we have witnessed a swift shift in the way brands started promoting their products or services on social media platforms. As social media exposure and popularity continues to expand. The stats and number state that we have reached over 3.6 billion social media users all over the globe in the year 2020. Brands are wondering how they’ll engage enormous social media audiences in the upcoming years. They are also wondering which social media marketing trends they should invest in during this constantly changing landscape.
To learn more about current social media trends and what brands can expect from them in 2021 and beyond. Please go through our list of top social media marketing 2021 trends and use these trends to drive traffic and boost your sales. Before making a social media marketing strategy yourself, you should consult a top social media management company. As they can guide you on which social media marketing trends would be best for your company.
Top Social Media Marketing Trends for Business
Here is the list of social media marketing trends that we expect to see more out there in 2021:
Influencer marketing is one of the well-known marketing strategies for some time. As per the Influencer marketing benchmark reports, there has been a boost of about 50% in the industry’s estimated size every year since 20216. Nevertheless, it is not only celebrity influencers who have massive followings. The crowd who have their moment less known post their everyday content.
These content creators are known as micro-influencers. These micro-influencers have few followers other than their famous counterparts. But they typically have more knowledge of their field and come out there as more credible and authentic. These influencers also build a deeper and much personal connection with their followers. And they charge comparatively low fees.
People have witnessed the growth and expansion of Nano-influencers or individuals who have less than 10,000 followers. These influencers are at the beginning of their influencer career. Thus going out to them with a partnership proposal for your brand at their early stage could turn out to be a risky move for your business. But, on the other hand, influencers are an ideal element for the social media marketing strategy to boost your brand awareness and engagement. Hence start thinking about how you can use these social media marketing trends in your business.
Short-lived content is here at your service. Snapchat initially innovated it but further progressed to Facebook, Instagram, WhatsApp, LinkedIn, YouTube and Twitter. Stories are vertical videos, shares and images that appear outside your usual feed and disappear within 24 hours. They are most popular with millennials, and the Instagram platform alone clocks more than 500 million viewers per day.
The engagement and convenient format of these social media trends for users make it a popular and effective marketing tool. Above all, social media marketing trends are cheap and easy to make. You can add the stories for your business account as they impact your SEO. If your business is not using stories already, now is the time to begin.
3. Social Media Groups
Several public groups on platforms like LinkedIn, Facebook, and Twitter can be a strong tool for your business development. These social media marketing trends are a useful forum for gathering audience ideas and insights. It also helps in building a community around your brand and strengthens your brand loyalty.
Even though you will require time and effort to build and manage a Group, these investments get paid off in the long run. Further, if you wish to operate a successful group, you should aim for consistency in content and frequency of posts. While using this social media trend, you need to be careful that your group should not duplicate the content posted on your main Facebook or LinkedIn business page as most of the people in your group are joining for a particular reason. Thus try to provide members with focused and alike content that would serve them true value.
The popularity of podcasts has gained immense popularity in recent times, with many people tuning in regularly. The global pandemic is also likely to have impacted their success as these podcasts offer people a personal way of communicating in a format that would be convenient to consume. These social media trends for business are easy and cheap to produce, with few basic software and your smartphone.
Further, you can also use these social media marketing trends to attract new customers, develop your brand’s credibility, inform your audience and many more. With these current social media trends 2021 going strong, and think about how you can incorporate them into your marketing strategy. Once you integrate these into your social media marketing strategy, you’ll be surprised by the results.
5. Live Streams
In this Global pandemic of 2020, we have seen many businesses going digital. By going digital, they can maintain social distancing and prevent the spread of COVID-19. The face-to-face meeting turned into Zoom conferences, and live concerts turned into live streams of artists playing from their homes.
Certainly, there is an uptick in the use of live streaming features available on social media platforms. Facebook has witnessed a massive rise in live streaming and messaging, especially during COVID-19 hotspots like Italy. For example, the number of views on Facebook and Instagram lives almost doubled in just a week.
The situation keeps on evolving in 2021. People have also comforted themselves to be able to interact with brands live without leaving their homes. Thus live streaming will continue to gain popularity. You should include this social media marketing trend in your social media marketing strategy.
Social media management company keeps on struggling to keep up with continuous updates, new strategies, social media trends and improvements to algorithms. Therefore, it is one of the significant parts to get insights into these social media marketing trends to get an edge over your competitors.
As you can witness that in this marketing world, things keep on moving quickly. In 2020, the most influential social media trends were video, AI technology, voice search and interactive content. There has no time left for a company to standstill due to advanced demographics and tech-savvy customers. These tech-savvy customers want brands to interact with them in exciting ways that make it much easier for customers.
Let us know how this article helped you and which one is your preferred social media marketing trend.