Spreading the word around your brand is challenging. If you were tasked to advertise $1000 no deposit bonus codes online, how would you do it? Who would you target, and how can you ensure that your ads will be engaging enough? There are ways that you can make your marketing content both useful and interesting. In this article, we’ll be taking a look at four great tips on how to make ads shine.
1. Use site analytics
The right online ad is only right when you’re familiar with who the target audience is. There’s a whole array of clever tools out there that can help you get keyed into your demographics and data, understanding them a bit better. Consider investing in various tools to make your marketing campaign driven by data, not speculation.
Even free tools that you can use, such as Google Analytics, give you up-to-date visitor information in real-time – everything from how long they visited a page to where they’ve come from.
2. Popping with some personality
The success of your ad can be made or broken on personality. The internet isn’t a bleak place – just like you’d try to impress someone in the flesh, your ad needs to make a similar personable impression. Clear character is key, so lay the groundwork with a great site, with easy-to-navigate UX and an emphasis on encouraging engagement.
Your online ad design will have to use a personal touch, forming a bond with the audience by invoking a human emotion. If you look at various online ad examples, Ikea demonstrates a brilliant use of dry humor to help the audience focus on many practical uses for their products. The brand is humanized as a result, and people can make that emotional connection.
As an online ad creator, you will want to get creative with your advert, as long as you keep in mind that people want to buy from other people, not huge corporations! Make a personable advert and try different variations/moods to keep campaigns both organic and fresh for the audience. You won’t want that online ad blocker to be turned on!
3. Compelling CTAs
Arguably the most critical part of an advert is its call to action (CTA). If you want a user to see your ad stand out, it’s important to make a good impression by getting to the point quickly. It’s one of the oldest online ad games in the book! Call to action clearly explain the value of your brand and business, directing the target audience towards an intended action. It is super useful for the buyer journey, helping to migrate an impression to conversion.
Create a sense of urgency and use action-oriented words in your ads – you will only have a brief time to grab attention with your online ad ideas!
4. Social media is your friend
Audience satisfaction can be difficult to achieve, but why not go straight to the source? It’s never a bad idea to try and reach out to users directly through all the social channels. Conduct great market research by asking around and testing the water.
Users also love to interact and be offered something, so create ads on social media that showcase sales, discounts, and special offers. You could send out links to people to participate in surveys, competitions – you name it. All of these are great ways to increase participation on social channels.
Online Ad conclusion
Ads have always had a bit of a bad rep, but there are ways that ads can be made to be compelling and interesting. Implement what we’ve discussed, get creative, and be driven by what you find out from your customer base. Good luck in creating engaging ads!
In your opinion, what kind of content creates the most online ad impressions? Let us know in the comments.
Jeffrey Bishop is a Digital Marketing whizz and online content extraordinaire. Having founded two successful brands, Jeffrey knows how to engage an audience. When he’s not working on marketing, he likes cooking and hosting parties.