As technology advances, so does digital marketing. Each new update allows marketers to target their prospects more effectively. You might be looking for a new tool, such as a website plug-in that makes it easier to follow-up with leads, or a new marketing technique, such as SEO. No matter how you choose to spend your time and money, it’s essential to stay up-to-date with best practices.
Could you imagine how appealing your website would be if it had a seven-second speed date?
We tend to make snap judgments based on appearance even though seven seconds might not seem like much time at all. The online world can be judged in seven seconds by the majority of internet users.
The essence of that period is to get your visitors’ attention, show them around, let them get a sense of your personality, and represent yourself as best you can.
Keep that in mind
Your website serves as a 24/7 calling card, a resource to communicate with clients, and hopefully the best “salesperson” for your business. Dull design, poor content, and a cluttered layout damage your brand and cause you to lose sales.
Redesigning your site doesn’t have to mean overhauling everything; even the smallest changes can be key to improving the user experience.
1. Branding Disconnect
Over time as organizations’ markets and target audiences change, it’s normal for their branding to change as well. Ensure that your website and other platforms that are associated with it, such as social media profiles, provide the same look and feel to your users.
Consistent branding not only helps visitors visually reinforce your organization in their minds, but also gives them a sense of comfort, approval, and trust. Visitors who feel positive about the experience are likely to become leads and leads into conversions.
2. It’s not responsive
Search engine rankings drop dramatically if your website is not responsive, which means it automatically adjusts for different-sized screens and viewports.
Having doubts that your website is mobile-friendly is not a problem. Google offers a simple mobile-friendly tool that will evaluate your site in seconds. Unhappy with the results? This could indicate that you need to redesign the design of your website to make it more responsive.
3. Security concerns
When you are considering whether to redesign your website, security is usually the last thing on your mind. The above aspect is arguably the most important to keep in mind. Countless websites hold valuable information about customers and clients. Keeping this in mind, it is essential that your website is secure as possible.
The security risks of older websites are higher because they are not updated with the latest standards and patches. Taking the time to overhaul your website may be the best way to ensure its security.
4. Poor UX Design
Creating a successful website requires a great user experience (UX). The idea of pleasing users seems simple, but in practice, many websites fail to hit the mark. When setting up an online store, you should ensure that the navigation is easy, that the content is valuable and engaging, and that the calls to action are clear while maintaining a visually clean look.
Poor UX design can easily lead to the loss of leads, conversions, and clients. Personalization is arguably the most effective UX solution to date. A targeted, in-context experience provides a unique user experience when a user interacts with your website, leading to engagement, conversion, and loyalty.
5. Low Conversion Rates
You may have potential customers find and interact with your website, but if none of them convert, something is amiss. In order to generate leads and convert, websites often lack key elements on-page that assist with conversion.
An array of items may be required, such as social proof, clear calls-to-action (CTAs), content that resonates with your target audience, and more. Unless your website is converting well, your visitors are likely to convert with a competitor, so low conversion rates are an indication that you need to redesign.
6. SEO difficulties
In the event that your website is not ranking well in search engines such as Google and Bing, you may lose business. A malfunctioning website or inadequate optimization could cause this. It may be time to reorganize your website if you are not getting the results you want from your search engine results.
It may be a good practice to hire an SEO expert to audit your website to make sure that your SEO issues are real and not just a lack of proper optimization. Getting your website reviewed by a digital marketing professional will help you determine what steps you need to take to help increase search engine rankings. It would be possible to get information from them if a new website is needed.
7. Spammy or Outdated Website Design
Using today’s standards, visitors can see what a professional-looking website should look like. You will have a difficult time portraying your business in a professional manner if your website is cluttered with inappropriate images, bad placement of content, and bad color choices. Consequently, the trustworthiness of your brand and website will suffer, leading to doubts from potential customers.
You should treat your website as the face of your organization. Almost every lead or prospective client will have interacted with your brand online long before you even speak to them. Bad first impressions are tough to overcome. Make sure your website looks professional and up-to-date to establish trust with your prospects and visitors.
8. Still Using Flash
Websites created with Flash were incredible for a while, as they allowed designers to come up with pretty websites. Flash had become obsolete when mobile devices began to gain popularity. Additionally, Flash has received a bad reputation for search results due to its incompatibility with mobile devices. Flash content was not recognized by search engines, causing them to show poorly in search results.
9. Complicated content updates
A small miracle should not be required when it comes to making small changes to your content, posting a blog, or updating small elements of your website. Unless your website’s platform allows you to make these changes, you may want to consider building a new site that uses a new content management system (CMS).
CMS options that offer easy addition, modification, and updating can be found in many open-source options. Check out Drupal, WordPress, and Magento to determine which CMS is best suited to your organization. Then compare their benefits.
10. Your Bounce Rate is High
You should definitely take notice of a high bounce rate on your website. The bounce rate is determined by how many visitors arrived at your website and left without viewing another page (the bounce rate can be found easily in your Google analytics report under audience overview).
Bounce rates will vary from one type of page to another. The bounce rate of a page that contains a contact form is usually higher than the bounce rate of your home page. There could be many reasons for a page with a high bounce rate. There are many reasons for this, such as slow page loading speed, unclear content, bad UX design, and so on. In the near future, you may need to revamp your web design if you notice that you have a higher site-wide bounce rate.
It’s a lot to think about, isn’t it? If your website checks any of the above boxes, it may be time for an update. A new, fully functional website creates a good foundation for future digital marketing campaigns, which will pay off when you start to direct traffic to it through social media, search engine optimization, and content marketing.