Working in Teams at a Marketing Agency

marketing agency

Top viewTop view of manager and employee doing teamwork in business office , looking at charts on laptop display. Finance paperwork with charts at workplace. Discusing financial plan.


Teamwork is the dream work, especially in a marketing agency. In an advertising agency, different individuals come together to work on different projects. And all of the work on these projects is done through teamwork and not in any other way. If people do not work as a team in any organization, the whole order of work gets disturbed. It creates problems within the team and as a result, the work does not get completed in time.

Everyone needs support from other members of the team while working on projects because every team works on a common objective in a printing agency. For individuals to work in teams in a tasteful manner, everyone in the team must be comfortable with the other. There must be mutual trust and understanding amongst them so that they can work in harmony. If these basic pillars are not intact in a team, it creates problems in the timely deliverance of expected work.

Role of teamwork

Teams play an important role in a marketing agency and this is why building a team is such a critical and delicate matter. It requires careful observation and strict protocols because the hassle a team member has to go through while building a team ensures the smooth working and timely deliverance of tasks later on. So, this step should not be taken lightly as it is a huge responsibility.

And the existing team members must also be open-minded and welcoming towards the new members because they would have to work together closely in the future and if they are not welcoming or do not provide a comfortable environment to the new members, it can create rifts between them. And if something is damaged from day one, how can we expect it to work properly in the future? Harmony is crucial to a successful team.

Role of the manager

The manager has an important role to play in a team. He or she is the one who has to make sure that the team is actually whole. If there are any issues amongst them, the manager must know. If they are not aware of these issues, they would never be able to resolve them in time and the work could suffer as a result. And let’s be honest here, there is no way an agency can afford that to happen because of the nature of work and tight deadlines.

Teamwork is indeed teamwork

The deadlines cannot be met if the team is not in sync. And the team cannot be in sync if the individuals do not perform their roles properly. Teamwork means collective effort towards a common goal. And this effort needs to be collective otherwise there is no way to avoid lag in work. When everyone in the team performs their duties in due time. The work gets done faster and leaves room for reviews and improvements.

But if some members are laid back and are not contributing to the overall efforts of the team, the people who actually are working hard, suffer. They get overburdened and the work does not get done on time and it creates frustration within the team.

Clarity goes a long way

To avoid all of these crises, it is very important to make sure that the team members are well aware of their duties and responsibilities. There also must be some sort of check on their performance. In order to eradicate any unexpected or expected issues within the team. The managers must make things smooth for the whole team and create an environment of trust and comfort.

Once the team members know that they can be open about anything work-related, they can perform their duties well. And if during the process, they face any difficulty. They would know that they can take their problems to the management and will be heard. This is very important in a marketing agency because every individual requires some sort of catharsis after a while because of the nature of this job.


So, to sum up, I would say, that the glue that holds the whole team together is the manager and also the trust amongst the team members. And to establish this trust, everyone has to work together sincerely, as a team!