Social media has become immensely popular over the years. Currently, about 4.55 billion active users are reported to be on social media. This makes it the perfect time to start incorporating social media in your marketing workflow this 2022 as it continues to gain importance in the digital marketing space.
In fact, user-generated content on social media can significantly sway the purchase decision of 79% of users. With that, you’ll need a strategy that aligns with your business goals, allows you to track the results, and is one that’s built to scale. Otherwise, it may lead your business down the wrong track.
As social media continues to evolve, businesses need to adapt quickly to remain relevant and competitive in this highly saturated digital landscape. However, creating a social media marketing strategy can be challenging.
Check out these tips for developing a business social media marketing strategy to thrive in the online scene.
Creating an Effective Social Media Marketing Strategy in 2022
1. Identify your goals
Social media marketing has many benefits, but it can be time-consuming. If you don’t know what you want to accomplish with social media, it’s easy to get off track or lose motivation. And that’s where your goals come in.
When creating your goals, stick to SMART ones: specific, measurable, attainable, relevant, and timely. Understanding the overall goal of your social media marketing strategy will help you create goals that align with your business.
2. Track relevant metrics
Once you’ve determined your goals, it’s time to check which relevant metrics you should use.
If your goal is to increase overall brand awareness, it’s important to measure impressions. On the other hand, click-through rates (CTR) or link clicks are great metrics when you want to increase traffic to a certain page on your website. Goals revolving around conversions like adding new email subscribers or making sales can use conversions and return on investment (ROI).
After identifying which metrics are most relevant to achieving your goals, create a plan for tracking them.
3. Choose the best platform
Growing a successful social media strategy isn’t just about posting or using hashtags. It’s also about figuring out which platforms best fit your business goals. However, this aspect can be hard to determine since there are so many platforms to choose from. As a tip, you can test them out and see which one works best.
For example, you can start with Twitter and Facebook, the most popular social networks, and see how it goes. Other companies have started using Instagram for their business, seeing that about 83% of users go on Instagram to look for new products or services.
4. Use videos on social media
Instagram Stories, Facebook Live, and YouTube Live have become extremely popular. In fact, Instagram Stories is so popular that more than 500 million accounts use it daily! On top of that, live videos are a great way to connect with an audience in real-time, answer questions, and gain insight into what your customers are looking for.
These videos can work better than images and text posts because they allow people to see the person behind the screen, creating an intimate connection with your audience.
5. Think about user experience
User experience is about what your audience sees when they engage with your content. Will they find it compelling and helpful? Will they want to share it across their social networks? These are what you need to consider when creating marketing content that will appear on social media.
You should also have a call-to-action in your content and give a reason for your audience to respond to that CTA. Social media is a crowded marketplace. You have to do everything you can to stand out from the crowd and give people a reason to stop and listen.
6. Enlist the help of micro-influencers
Social media micro-influencers have a larger following than a regular person’s although relatively smaller than a celebrity’s. This makes it easier for them to have an authentic relationship with their audience and connect with them on a personal level. They can also reach niche audiences that may otherwise be difficult to target.
Micro-influencers usually make it easier for brands to work with them overall because they have more flexible pricing and fewer demands. Because of this, brands enlisted the help of micro-influencers as many as 10x more than mega-influencers back in 2019.
7. Personalize your content
More and more people are tuning out traditional ads and heading to social media for information about products and services.
When creating high-quality content on social media, you’ll need to understand your audience. This will help you publish content that resonates with your audience, enabling you to build trust and making them more likely to connect with you to make a purchase later on. By knowing your audience, you can tailor-fit your content to fit the context of each individual on any social media platform.
8. Automate when you can
Automation is becoming increasingly popular among social media marketers. It’s an effective way of saving time and ensuring you’re always publishing content when your audience is online. For instance, using Hootsuite lets you publish content at a specific time automatically.
Aside from that, automating certain processes for analysis can help you respond to changes in real-time with near accuracy.
9. Utilize paid advertising
Paid advertising can help you accomplish specific goals or boost your ROI in ways that organic strategies can’t, such as expanding your reach and improving your organic strategy. This can help you target specific groups of people by demographics, location, interests, and more so that you can be sure the right people see your ads. You’ll then have readily available data on potential customers ready for conversion.
The Importance of Social Media Marketing Strategy
Nowadays, everyone knows having a strong social media marketing strategy is important. Around 73% of marketers see that most of their social media marketing efforts range from somewhat to very effective. It doesn’t just expose your company to potential customers; it also allows people to follow your brand, interact with you, and spread recommendations about your business to other people.
Using your social media marketing strategies, you can even leverage online communities to build brand awareness, generate leads, and cultivate loyal customers.
Get on Social Today
A solid social media strategy is an important part of marketing in today’s world. No matter what industry you’re in, you need to reach people where they spend their time—and that’s on social media. However, the social media landscape is ever-changing. You should always be ready to learn and adapt other social media marketing strategies to help you overcome emerging challenges.