Social media marketing

social media marketing


Nowadays, the world is all about digitization. Wherever you go, even in remote areas as well, you will find digitization in some form or the other. Digitization can be through any mode such as television, smartphones, desktop/laptop, tabs, etc. But as the population of the world is in billions. Reaching out to everyone is a hefty of tasks. Therefore, digital marketing has been bought in limelight in the modern 21st century. IT VOWEL have become prominent since the adamant of online marketing.

While digital marketing of several types. One of its key types is we all are familiar with is social media marketing. Mostly, the population has used this source of digital marketing to a good effect. Social media popularity can be simplified from the fact that nowadays you will find more users in the virtual world rather than the real world. That’s the mighty power of social media. 

Social media is the flamboyant type of system that has to recapitulate every user into its boundaries. Once a person gets attached to social media then there is no end. There you will find the opportunity to promote or market your product on this profitable and lucrative platform. 

About social media marketing

You can showcase your product on this social media. Promoting your product in this mode has bought a highly profitable approach to your business. Even on Google, you will find fewer users when you compare it with the top social media websites such as Facebook, Instagram, Twitter, Snapchat, Tumblr, and lots more. Even on television and radio, you will find fewer users but on this SM platform, the frequency of use is intensively high. 

As you have got a clear idea about what is social media marketing. Let’s elaborate more. Social media marketing is the use of social media platform to stay connected with your audience to build your brand, increase the sale and drive website traffic. This involves publishing great content on your social media profile where your main work is to engage your followers and analyzing its results. 

The point from where social media marketing starts is through publishing. You can create the best content promotional in nature. Half of the work related to social media marketing is done over here, next vital step is to publish it on your social media platform where you have created your account. Nowadays, users are using the social media platform in a myriad of different ways. The business analyzes how it is working on social media with the social tool’s analytics. The business that wants to reach a specific set of audience scales would try to highly target your social media ads. 

Five core pillars of Social Media Marketing

There are five core pillars of Social Media Marketing which are as follows.

  • Strategy
  • Planning and publishing
  • Listening and engagement
  • Analytics and reporting 
  • & Advertising
  • Strategy– before you go on publishing your content, the first step is to think of the strategy. Ask yourself certain questions like

What are your goals and how can social media help you to achieve that goal? Some might use social media platform to increase the brand awareness while other just want to dive in more traffic. 

While the internet is flooded with a social media platform, there are other minor platforms as well such as Tumblr, Tiktok, anchor, WhatsApp, and WeChat.

  • Planning and publishing– as mentioned before, publishing also plays a crucial role in gaining enough traffic onto your system. By being on social media, you are allowing your brand to be discovered by one of your future customers. Though publishing is very simple. All you need to do is to share it on your Facebook personal profile where you will still want to plan your content ahead of time instead of publishing and creating your content spontaneously. 
  • Listening and engagement– as most people want your brand to increase. People on the other hand may want to comment on your post, tag you in their social media profile, or message you directly. Not only this, people might still want to talk about your brand on social media. You should have the capability to capture those publications across all social media platforms. You can manually check all the notifications through hands only that isn’t efficient.
  • Analytics– While you create and publish your content on social media. The next step is to see how your site is performing. For that, it is important to analyze the checks which are

Are more people are reaching your site than last month?

How many people use your brand hashtag on their posts.

The social media themselves provides all basic levels of such information. To get more in-depth analytics of them to easily compare across social media platforms. You can use wide types of social media analytic tools and such as Google Analytics and many more. 

  • Advertising– Lastly an important source for promoting your products and get the best use out of your audiences is through the advertising process. As if you have more money, you can easily invest in this way. Here, you can easily put the ads on your site and lure your customers to those who are following you on social media. Social media ads are so powerful that you can easily specify who to display your site to. If you are running with many social media advertising platforms at once, you can consider using social media advertising to good effect. 


Concluding the entire content, in short, then it’s worth saying that social media marketing is one of the best ways to let your business boom out in the modern market. Facebook, Instagram, and other various social media platforms are in limelight. 

Thank you all for reading through the entire article. This article is for every youth who wants to try their luck once on their social media platform to endorse their products. As such social media marketing has emerged as the number one source for letting your business boom out in the modern market. Stay tuned for the more interesting article and stay safe.