Artists are known for their unique skills and talent. They find multiple ways to be creative and produce items that are pleasing to the eyes. If you’re an artist, you can resonate with this and will want to share your creativity with the world. Sometimes, what’s pleasing to the eye doesn’t always look great on screens. Or, people can’t truly understand the level of hard work and effort that goes into creating art.
That’s why we want to help you market your art the right way. This blog discusses different ideas on how artists can use social media to their advantage and get help when running out of ideas.
Social media platforms are essential tools for artists to showcase their work and engage with their audience. With art being so visual in nature, it’s necessary you choose platforms that will showcase your work to its fullest potential.
Here are some of the most popular and effective platforms that artists should consider using.
Instagram is a visual platform perfect for artists to showcase their work and connect with their audience. Artists can post pictures of their work and videos in their creative process. People can easily see photos or videos of your art and admire them. It’s the perfect way to get your content to appear in your followers’ feeds without you forcing anyone to view it.
Twitter is a platform that allows artists to share their thoughts, opinions, and updates on their work. It’s a great place to build a community of followers and interact with other artists and fans. You could post your art, write something about it, and it’ll automatically show up on your followers’ feeds. If people retweet or like your tweet, it’ll show up on that person’s friends’ feeds. This ultimately is a great way to increase awareness.
Facebook is a versatile platform that can help artists build a solid online presence. Artists can create a page for their work, share updates and connect with fans. Facebook also offers paid advertising options, allowing artists to reach a larger audience. You can use a social media marketing tool that creates ads for you. This is an excellent option, especially if you don’t know much about creating ads. Social media automation software like Practina can run targeted ads on Google, Instagram, or Facebook for your brand. It uses smart technology to target people interested in art content.
TikTok is a popular platform for short-form videos, and it’s an ideal outlet for artists to showcase their work engagingly and entertainingly. With its algorithm-driven discovery, TikTok offers a unique opportunity for artists to reach a younger, more social media-savvy audience. It’s also the perfect way to have other artists discover you or potential customers!
Pinterest is all about aesthetics. It’s the perfect way to show people your art from unique and aesthetically pleasing perspectives. Users can save your art, access your website or follow you to see more of your content. You can show people what your art would look like in a home or visually pleasing shots that emphasize the details of your work.
Behance is a platform specifically for artists and designers to showcase their work and connect with potential clients and collaborators. Artists can create portfolios, share updates, and get feedback from other creatives in the community. This platform is ideal if you want to create more awareness within the art community.
By leveraging the right platforms, artists can build a strong online presence and engage with fans, collaborators, and potential clients.
12 Social Media Marketing Hacks For Artists.
As mentioned, social media platforms such as Instagram, Twitter, and Facebook allow artists to share their work and connect with potential buyers and fans. Here we’ve listed some of the best social media hacks that work.
Create a Unique Instagram Profile
Creating a unique Instagram profile is the first step toward establishing a robust online presence. Start by selecting a username that is easy to remember and relevant to your art. Your profile picture should be a professional headshot or an image of your art. Use your bio to introduce yourself, provide a brief description of your skill and include a link to your website or portfolio.
Once you have set up your profile, the next step is to share your art consistently. Share images of your work, including in-progress shots and behind-the-scenes glimpses into your creative process. Utilize Instagram’s features like Stories and Reels to give your followers a more immersive experience.
Collaborating with other artists is a great way to reach a new audience. Find other artists whose work you admire and reach out to them about collaborating on a project. You can also participate in art challenges or use relevant hashtags to connect with a broader community of artists. This can get your work in front of new audiences and potential admirers.
Use High-Performing & Relevant Hashtags
Hashtags are an effective way to increase your visibility on Instagram, Twitter, and Facebook. When you post your art, include relevant hashtags in the description or comments to reach a wider audience. Research popular hashtags in your niche and consider creating your own branded hashtag to establish your brand. This is how other creators can find you and people looking to buy a specific art.
Engage with Your Followers
Social media is not just about sharing your work. It’s also about engaging with your followers. Respond to comments and messages, and participate in Instagram Lives or host Q&A sessions to give your followers a more personal experience. Engaging with your followers helps build a community of supporters. They can become your promoters automatically. Also, your social media platform doesn’t have to be strictly about your art all the time. You can post some of your followers’ art as well to motivate others to engage with your page.
Use Twitter to Share Your Work and Connect with Fans
Share images of your work, share links to your website or portfolio, and participate in Twitter chats and discussions relevant to your art. Pin your art to your profile so it’s the first thing people see when they visit it. You can also show appreciation to anyone who retweets your work by liking, retweeting, or commenting.
Leverage Facebook to Build a Community Around Your Art
Facebook is an excellent platform for building a community around your art. You can create a Facebook page for your art to share your work, engage with fans, and provide updates on your creative process. Consider hosting Facebook live events or sharing exclusive content just for the members.
Utilize Pinterest to Share Your Art and Inspiration
Pinterest is a visual platform that is great for artists. Use Pinterest to share your art and curate boards with inspiration for your work. Pin images of your work and include relevant keywords in the descriptions to help others discover your content.
Share Your Art on Art-Specific Platforms
Several art-specific platforms, such as Behance and DeviantArt, provide artists with an opportunity to showcase their work and connect with potential buyers and fans. Consider creating a portfolio on these platforms and sharing your work regularly.
Your audience will love to see the effort you put into creating your art. You can shoot short videos or post multiple photos of the process. Before and after posts are always a great way to cover the journey. Just be sure not to give your secret away if you’ve got a particular technique.
You can post the different mediums you use to create your art. This can include paint, canvases, brushes, or any other material that goes into making your final piece. If you have a unique addition to your work, you can highlight that. For example, use a household object or a very unexpected item to incorporate into your art.
Visually Pleasing Posts
Many people enjoy watching the strokes of a paintbrush or how artists create different shades of paint. You can post creative videos or photos of your art palette, mixing materials, or something as simple as a paintbrush gliding onto a platform. If you can incorporate ASMR videos into your posts, that could attract a new kind of audience.
There is an endless number of ideas when it comes to posting on social media. Artists are known to be creative, so this shouldn’t be a challenge! Whenever you feel you’re running out of content to post, look around for inspiration.
The best advice we can give is to plan ahead! As an artist, you’re already swamped with deadlines and significant projects.
Managing social media content can feel dreadful at times. You can use a social media marketing tool to simplify the tasks. As we mentioned earlier, Practina is a complete social media marketing tool that creates and publishes engaging content for you. You can schedule specific posts according to your liking.