At present most of the businesses depend on SMS marketing to grasp the attention of customers and to bring them to the stores. But when some companies really enjoy the benefits of the techniques, it is quite unfortunate that most of the business fails to get the desired benefits. As a businessman, you never like to be on the loser’s side. It is the inappropriate message sent to the inappropriate customers in the wrong timings that make the investment to go in vain. Here are some of the fantastic tips to make your SMS marketing really a success.
Track the audience
Oh damn.! ‘All the message I get are worthless’. Never make your customers to utter these words on your SMS. Hence focus on sending the right message for the right customers instead of sending a single message for all of the customers on the list. Send the message that is so relevant for the customer to make sms campaign really a success. Make your customer say that ‘I got the message that was really useful and that wasn’t marketing’. Send the product information of new brand computer to the customer who has made inquiry for the same with your shop and nothing else.
It is really a good idea to create the message with deals instead of open-ended messages. What about the idea of giving a message like ‘exclusive offer only for you and it expires soon’? This makes them read the message and to know what the offer is for them. Therefore, research the customer’s expectations and intentions. They are not at all interested in reading a message that is intended for all. Hence make the common message to feel special for all of the customers in its content.
The timing of the messages
The timing of the messages is so important. Never be too early and too late. It can’t bring you the desired results. Is it good to execute SMS campaign for New Year gift in the month of August with an intention to reach the customers first? It looks to be a so foolish action and it can’t bring the expected results. It is better to start the campaign around the end of November to promote Christmas and New Year gift to invite the targeted customers to your shop at the right time. This is how you have to select the timing for your SMS marketing.
Short, simple and sweet message
Never make a whole story of the intended product of service for sending the SMS. Use the allotted word length in a beautiful way. Make short, simple and sweet message that really screws and stamps your product or service in the hearts of the targeted customers. Make something like ‘enjoy 50% off on your order. The offer expires on Monday’. Does it sound good? If yes, make short but effective messages.
At present, there are reputed SMS companies who handle around 200 million plus SMS every day to send sms campaign to thousands of your customers in a go. Make use their service along with the tips to enjoy real success for your SMS campaign.