Many small businesses start out with a limited reach. They are able to provide goods and services within their local area, but then what? Small businesses need to expand their reach in order to grow, which is why many of them invest in IT solutions that will allow them to expand without having the burden of adding more employees or expanding physical locations. In this blog post, we will discuss 5 technologies that can help your business extend its reach and why your business needs a blog.
Small Business IT:
Small business IT is essential for any company, but when it comes to small businesses that are still local and looking to expand their reach. It may be worth investing in one or all of these technologies as they will allow your business to move into new markets with little effort!
Social Media Marketing:
Investing in social media marketing can really pay off if you know what you’re doing. One thing not many people think about is how much a presence on social media can get word out about your services or products without the need for expensive advertising campaigns. Smaller companies should also consider trying Facebook ads because even though they cost more money upfront, this type of ad has been shown to have higher engagement rates than traditional forms of advertising.
Small businesses that are looking to reach audiences on the go should consider investing in podcasts for their company! These can be created and distributed very cheaply, but they offer a great way of getting your message out there if you don’t have much money to spend or time to invest in marketing efforts. A podcast is also easier for people who want information quickly, as it will typically take less than half an hour to listen from start to finish while reading articles may take hours depending on how long they are!
Another type of marketing that small business owners may not think about when expanding their reach is video marketing. Smaller companies can create short videos with just a smartphone or DSLR camera and then upload them to YouTube. These videos can be used in many ways, but one of the best is creating video tours of your business and posting them on other websites or at events where people are looking for businesses like yours!
Social Media Advertising:
Smaller companies may also want to consider social media advertising which will allow you to promote posts that have a high level of engagement while targeting specific demographics who would most likely be interested in what you’re selling. This option is great because it allows even small businesses with limited funds to access targeted ads without having to spend money upfront as there are plenty of options available including Facebook Ads and Instagram’s new advertising platform called ‘IGTV’.
Once your company has invested into technology they are able to expand their reach without the need for new employees or physical locations. Small companies should also keep in mind that technology investments don’t have to be just on the digital side, so investing in a website and expanding your presence there is another option!
The following are five technologies for expanding your company’s reach that you may want to consider:
- Small Business IT Solutions from Microsoft Azure
- Expanding Your Reach with WordPress Websites and SSL Certificates on Network Solutions Domain Names
- Small Company Marketing Toolkit with Google Apps, HubSpot CRM and MailChimp Email Manager
- Quickbooks Online Accounting Software For Startups And Small Businesses That Needs an Easy Inventory System
- Outsourcing HR With Virtual Assistants To Help Grow Small Companies’ Employee Base Without Spending A Fortune On Agency Fees.
Small Business IT can be defined as hardware, software or services that improve productivity and efficiency within small organizations such as startups and freelancers who don’t need large enterprise solutions but still need some level of technology support in order to stay competitive against larger corporations and startups.
Websites are one of the most basic forms of marketing tools used by companies these days because they allow you to control content displayed on any device without having to install extra software on each computer or smartphone! This way potential customers can access your website anytime, anywhere as long as they’re connected online which makes websites a great tool for small business.
Social media platforms are a must-have in order to keep your company’s name and reputation in front of consumers as well as being able to interact with customers on the same level! Every customer has their own opinion which is why social media provides you an opportunity to change somebody’s mind. Small businesses should be active on social media by posting, sharing content, liking other posts, or commenting when appropriate because it will help increase engagement with clients who may need more information about what they’re looking at.
Linkedin can be one of the most beneficial tools that any small business could have access to since it allows them to network within their own industry. Small businesses should be sure to have a professional Linkedin profile that is updated with important information like the company description, location, and contact info as well as having an active network of people who are in their field!
Facebook can also help expand your business’s reach because it provides you a way to share content or events for your customers which will allow them to interact with each other while at the same time getting more information on what they need from you. Small businesses should create posts about topics relating to their companies (e.g., new product launches) or articles/videos relevant within their industry so that followers can comment and ask questions when needed without being intrusive.
Instagram has quickly become one of the most popular social media platforms to date because it allows you to share pictures and videos with your followers all in one place which makes the process easier. Small businesses should be on Instagram by creating a professional profile, posting photos or video clips that relate to their company’s niche as well as being active within the feed so other users can follow them back!
Slack is software for teams who want instant messaging services without having to set up separate accounts for each individual team member and provides opportunities for collaboration among colleagues. Small jobs can also use this platform when they need help from another person at work or just need somebody else’s opinion on something small like if an event poster looks good enough before sending it out.
Author Bio: Godwin is a well recognized business marketer. All his blogs cover a wide range of business topics. Follow his blog so that you will get more ideas about business, marketing and blogging.