A Small Business Guide to Instagram Stories

Instagram is becoming more and more popular every day, and it’s not just used by teenagers. The Facebook-owned app has nearly 350 million active users and Instagram stories alone have almost 300 million daily viewers. It is a fun way to interact with customers and tell them what’s up with your business. 

However, when you are a small business owner trying to market your company on Instagram it can be difficult to compete with others who have the same username or business name as you. You can take guidance from SMO Company in India.

Why Use Instagram Stories?

Instagram Stories – Because of its short time horizon, combining the content and a call-to-action into this visual format can be extremely powerful. With more than 400 million active users on Instagram, it is no doubt a great platform for Small Businesses looking to boost their online presence. This guide will show you how to use the Instagram Stories feature and why they should be important to your marketing strategy.

Supplement Your Posts

Instagram is where brands can engage with customers and tailor content for specific consumers. Stories are one of Instagram’s best features, giving you an interactive way to engage with followers. When people see a story, they engage because they feel like the brand is talking directly to them. Instagram Stories are essentially Snapchat stories. 

However, don’t let that scare you away from using it. They are a great new tool for small businesses trying to reach their audience, but without having to commit. They’re also great for supplementing your posts on Instagram.

Use a Mix of Photos and Video

Stories on Instagram are particularly useful if you want to show more than one image per post (without having to use the built-in slideshow tool). Of course, this could lead to many distractions and your followers may not even get to see all the pictures. To avoid this problem, you should mix up your picture posts with video posts.

Instagram stories can do so many different things for your business. They’re short, which means that you should be able to get more content out in a much shorter period of time. Additionally, video works better with mobile devices and Instagram is all about mobile. Actually, you should use Instagram stories on a regular basis as they have some great benefits to them.

Utilize Stickers Wisely

Stickers are awesome. You can make your Instagram Stories more interesting, interact with your followers and even make them smile. Nevertheless, some people abuse stickers and use too many of them! Let’s dive into a small business guide to Instagram Stories and find out what you should avoid when using these fun features.

Insta Stories are not only great for sharing photos and videos with your friends but also for engaging with them on a more interactive level. Like when you can add a hashtag sticker by typing it in the search bar you will see all the relevant tags to your search terms.

Take Advantage of the Highlights Feature

Instagram stories are a great way to connect with your customers by becoming a part of their day.  Instagram has rolled out the Highlights feature to all users, which is essentially a built-in tool for small businesses that want to share similar benefits with their social media efforts. 

Businesses and Social Media Marketing in Udaipur can use Instagram Stories to run short contests, promote new products and services, as well as increase brand awareness.  The social media platform recently added a rather attractive feature known as Highlights. It gives users the ability to tailor their stories by extracting specific parts of what they post.

Ask Questions on stories

Instagram stories are another method of pushing users out of their comfort zone and into the world of your brand. This can be advantageous for businesses who want to be in front of more people, but rather than simply being in the same space (like with a video), they’re looking for more interaction. 

This eye-catching yellow sticker leads to a screen where you can ask your own questions to followers and answer questions from others with pre-crafted Instagram Stories text, images, polls, and drawing tools.

Encourage People to Message You

More than a billion users use Instagram stories and they can be an engaging way to create buzz on your business account. Many people think that Instagram Stories are something only celebrities or brands can use. This is not true as some of the most successful Instagram accounts use daily stories to give people more ways to connect with them.

Instagram stories are a great way to capture leads for your business. There is still a small percentage of entrepreneurs who use Instagram to tell their stories, but if you don’t have an Instagram account, you might be missing out on valuable lead generation opportunities.

Promote Your Product

Your customers can comment and ask questions with stories. They are also visible directly in your profile roll, which means more eyes on your product. However, because it’s so new, many businesses are still exploring how Instagram Stories can be used to promote products. It lets you share short clips and photos with your followers throughout the day, in chronological order and it disappears after 24 hours.

This helps you to share live content and gives the users a better idea of what your life looks like to let them connect with you on a personal level. SMO Service in Mumbai can also create Follow-Up-Stories that automatically play next if someone interacts with your story by tapping on a particular sticker or emoji. If you’re a small business looking to grow your Instagram following, promote your product, or both you should be using Instagram stories. It’s a great way to be more authentic while promoting your business. . If you have a small business, you can use Instagram Stories to do everything from sharing specials to informing your audience about new products or services to promote. However, it’s important to be sure the content you’re creating is useful for your customers and interesting for them to view.