Youtube itself is a reputed website after Google, and everyone loves watching youtube content. This huge audience makes it a marketing platform to shout out loud about your product and services online.
However, marketing without any plan or strategy never lets you succeed in this online marketing as most entrepreneurs are already working on youtube for the last many years. Thus, giving an edge over your competitors can be hard but if you know how to market your space you can count yourself in.
Before we start working on the details strategies, we must know the basics, so let us begin!!
What is YouTube Marketing?
You must have seen a lot of advertisements while watching your favorite video on Youtube. Every time you get frustrated seeing multiple ads on even a 15 minutes video. But let me tell you, this is one of the methods to brand any product or service through YouTubers.
The art of promoting your businesses or services successfully through Youtube channels and advertisements is what makes you a youTube marketer.
It’s not too simple to count it as a platform to integrate your marketing plans as there are millions of users and so as YouTubers. Getting noticed on this platform needs qualitative content that your users find worth watching. Making and editing content for youtube videos itself seems like a full-time job.
Youtube is one of the social media platforms growing extensively and reaching a million users per minute.
Video Content Speakes Louder than TEXT..!!
How can you make money through YouTube?
Okay, now you have made up your mind to become a youtube marketer. Letting yourself dive into this social media is what you need to do next. Follow these two steps to launch your first content online.
- Make your presence (Youtube Channel)
- Promote your channel
If you are reading this article, I assume that you already have a Google account that enables you, automatically link yourself with a Youtube account. Otherwise, head over to signing up and creating your Google account first.
Next, click on your youtube account at the top of the right corner, and get an option of Your Channel.
Yes, you’re in.
Create videos and update your channel description, and you are good to go.
Promote your channel:-
Making your channel discoverable is a crucial part and it demands unique content and your efforts. Making 1-2 videos doesn’t make you popular and it’s pointless to have a channel when you don’t know how to engage your audience.
The best way to advertise is to cross-promotion in simple words adding your Youtube channel link to other social media profiles to let your friends and acquaintances know that you have started your video empire. You can also optimize your video content by taking the help of the Best Indian SEO Companies, these firms not only help to promote but also give you an analysis report about where you are going wrong.
Nowadays, monetizing your content online is quite easy until or unless you have at least 1000 subscribers that can also help you to become a member of the Youtube Partner Program. Other than that there are various methods to earn money as follow,
- Google Advertisements
- Brand Promotion
- Channel Membership
- Merchandise Sales
In addition to all the above-mentioned methods, you can also start Corporate Sponsorship.
Talking about the initial step to make money you need to join a partnership program by Youtube. It not only gives you access to various tools but you can also monetize your content via Google Adsense. You will get 45% of the revenue generated through videos, displays, or other advertising formats. However, there are some rules and advertising guidelines designed to be followed by every content creator.
One of the best and most used strategies utilized by the content creators is brand promotion also known as ‘Influencer Marketing’. For instance, you must have seen various influencers advertising products and services of different brands within a video. They do so because the company is paying them to draw attention to their brand. As of 2021, there are more than 1000 agencies that are matching their brands to influencers on social media platforms like YouTube, Facebook, Instagram, and many more.
Another popular way is offering membership to fans and followers. However, this feature can only be enabled if you are a youtube partner with a minimum of 1000 subscribers to your channel. Sometimes the creator offer emojis, badges, live chats, or video content to be purchased by the public. There are some third-party services like Patreon that offer video creators to monetize their fan base via monthly memberships.
Merchandising is a profitable side of retail, it offers consumers to buy any three products at the price of two or more at nominal cost. You might have bought products on sales and discounts, which is an example of Merchandising. Once you become a YouTube partner, can easily sell up to 12 items of merchandise to your fan & followers.
Top YouTubers can approximately make up to $30 million a year, this value can be less or high depending upon the followers. Corporate sponsorship is another way to market a company’s products. It is a collaboration between a sponsor and a nonprofit party, in which the former funds a project or program managed by the latter in exchange for increasing visibility. To reach a certain target audience there are chances that you might be approached by corporate sponsors.
YouTube marketing is a lucrative tool for every marketer to present their content in a way that is easy to interpret and share. Despite that, every YouTuber needs to practice marketing tools and techniques to make engaging content.
Gurpreet Kaur is a Freelance Content Creator who helps AS Webworks to create content that commands attention, builds authority, and drives action. She has published research papers in technology and written many blogs. Apart from that, She is working as Digital Marketing Intern at AS Webworks.