Thanks to platforms like YouTube, TikTok, and Instagram Reels, video is one of the most popular forms of content being produced. Video is not only more interesting than boring text and email, it’s more effective at disseminating and absorbing new information.
Studies show that video content has an online usage reach of over 90% and is the leading digital engagement tool across the globe. If you’re not leveraging SEO-enhanced video in your marketing strategy, you’re already behind the eight ball. Here’s where to start!
But First, There’s This
Before you make any videos, who are you talking to? Who is your target customer? What do they want (but maybe don’t even know yet)? What drives them? What are their struggles and goals? What problems do they need to solve?
If you want targeted, good-quality leads, you must clearly understand your market and how to talk to them. This knowledge should fuel how you create videos that resonate with who they are and where they’re at in your sales funnel.
Use Video In Email Marketing Campaigns
CRM platform, Snov.io, surveyed its audience (mostly marketers) about video marketing content in email marketing. The results are, well, unbelievable.
The survey found that attaching a video to an email increased CTR by 200-300%. Simply typing the word “video” in the subject line boosted open rates by as much as 19%, also increasing the overall CTR by 65%. Not only that but including videos in emails reduced unsubscribe numbers by 26%.
Whether you’re sending a customized Loom video, driving traffic to your website, including a YouTube link, or making your own custom GIF that redirects to your content, using video in email can have a huge impact on your ROI.
Use Video On Your Landing Page
Your ad or content got someone to click but whether or not they will hand over their info is dependent on your copy, your creativity, and ultimately, the quality of your offer.
A video on your landing page can help simplify the detailed information below while still supporting the on-page offer and it’s far more engaging and entertaining than the text. This reinforces the value of your brand and enhances your credibility in their eyes.
If it’s a personal video, you can create a stronger emotional connection and put a face to the brand. Even in a so-called “boring” industry, use an explainer or tutorial video to capture a deeper level of interest and move them forward in your sales funnel.
Gatekeep Video Content
Because video content is compelling and desirable, prospects are more inclined to offer their name and email in exchange for it. Create a video resource that your prospects desperately need and collect their contact information along the way. Don’t forget to add a video to your landing page!
Now Go Get More Traffic and Leads With Video Marketing!
Video has the potential to inject your business with the boost it needs. Approach your corporate video content strategy with intention and keep your target audience at the forefront.
— Author Bio:
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, a training video production agency. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.