The top SEO trends that everyone must follow to maintain and increase their domain authority, traffic and ranking.
Key SEO Trends of 2024
Search Engine Optimization (SEO) is the process that is done to improve the keyword ranking in the search results and increase traffic, domain authority, and page authority of a website or page. That is never a never-ending process as the search engine changes the algorithm from time to time. So, it is needed to follow the SEO trends according to the algorithm to reach your target audience and increase website performance.
Just like cultivating dragon fruit requires a lot of care and attention, optimizing the website requires a lot of effort and concentration to rank in search engines. Let’s see the latest SEO trends of 2024:
1. User Experience and Core Web Vitals
The overall experience and satisfaction of a user when interacting with the website is called User Experience. It is the main factor of SEO where you can increase user engagement, conversion and trust. For a good user experience, you need to improve the core web vitals which are indicators of page performance such as loading speed, quick response and interactivity. Core web vitals consist of 3 metrics, let’s see what are those in detail.
- Largest Contentful Paint (LCP): It is one of the metrics of core web vitals which measures how fast the website’s main content is loaded. A good LCP score is below 2.5 seconds and if takes more than 4 seconds to load the content it is considered a poor LCP score.
- First Input Delay (FID): This metric measures how fast the website responds when a user clicks a button or performs an action. The good FID score is less than 100 milliseconds and the poor FID score is above 300 milliseconds.
- Cumulative Layout Shift (CLS): This metric measures how the page loads, if any content or image position changes or jumps after page loading then it considers a layout shift. Layout shift makes users difficult to use the page.
2. Relevant and Quality Content
Content is the main part of SEO, if the content is not relevant and readable there is no point in optimizing the page. The content should be a great asset to the page, by reading it users need to understand and get all the information that they are looking for. The quality of content should be high and without any plagiarism. Some of the algorithms for content related in 2024 include:
BERT: It stands for Bidirectional Encoder Representations from Transformers. It analyzes the complex content, and natural language and provides relevant and accurate results.
E-A-T: It stands for Expertise, Authoritativeness and Trustworthiness. This algorithm checks whether the content is relevant and accurate, site security and how expert the creator of the content.
Semantic Search: Using this the user can find the answer not only related to query/keyword but also according to user history, behaviour, location etc. It also uses structured data and provides even images, ratings, titles and descriptions of the webpage.
3. Voice Search Optimization
Voice search enables users to search with voice commands without typing any query. This is becoming very popular as it is the most convenient and easy way to search and communicate.
4. Chat GPT and Conversational AI
AI has changed a lot in SEO, after the introduction of Chat GPT most users ask queries in Chat GPT and other AI tools. The conversational AI provides a quicker reply and accurate answers which helps users to find the answer easily. Some of the alternatives that we can use to convert users to the website are:
Long tail keywords: Keywords with three or more words and more informative are considered as long tail keywords. These types of keywords are useful for voice searches as they help rank higher for voice searches.
Featured Snippets: These snippets give a short and accurate answer to the query which shows on the top of search results with a featured link to the webpage given below.
Chatbots: Using chatbots on the website also helps users to find the answer to queries 24/7 and guides them through the website. This feature helps in increasing the engagement and conversion rate.
These are some of the top SEO trends in 2024 that everyone needs to follow. With it, you can increase the website’s ranking and authority which helps the reaching the target audience.