Link building is a way a website can enhance its reputation. It works by providing connecting incoming links to a given website, increasing the reputability of a website in the eyes of a search engine.
As a technique, link building is taught in all SEO courses across the board. From an online program to an SEO course in Delhi, link building is a premier topic and one given a lot of attention.
In this article, we discuss some SEO techniques which can be used to get more backlinks.
How Search Engines Work?
A search engine is tasked with the thankless task of collecting content published all across the internet and ranking it on search engines.
To do this job, there are two tasks a search engine must perform well – judging the quality of content and checking whether the website publishing content is trustworthy. To perform these tasks well, there came along a technique called search engine optimization or SEO.
The crux of SEO is simple. It evaluates the quality and context of content by checking the occurrence of certain keywords in an article. Since most searchers are likely to look for something with a certain term, search engines are the bridge between searchers and content creators.
Top SEO techniques for Backlink Promotion
There are a number of SEO techniques used to create backlinks. While some techniques have now become slight outdated, they can be useful for bringing in more backlinks. Some popular backlink creation methods are –
- Guest Posting
Amongst the most popular SEO techniques used for link building, guest posting involves a website publishing an article or blog on another related website. The content published on another website usually contains a link to the author’s website, thereby passing on useful link juice.
- Blog Commenting
In blog commenting, digital marketers add comments at the end of the blog. Many blogs and websites offer readers the chance to comment on a given article, while providing details to their website. In essence, the comment, if accepted, becomes a backlink to the commenter’s website.
Since most backlinks in blog commenting are no-follow, many digital marketers do not spend a lot of time using it. However, since a balance of do-follow and no-follow is important, blog commenting is a useful practice nonetheless.
- Article Submission
As the name suggests, article submission involves publishing content on aggregating websites and getting a backlink in return. Some platforms open for content publication include Ezine, Hubspot, and so on.
- Social Media Bookmarking
Social media is a good place to earn some free backlinks. The problem is many digital marketing beginners do not think beyond the obvious social media channels. Platforms besides the popular social media platforms such as Slack, Tumblr, StumbleUpon, and so on can be used to create many free backlinks.
- Forum Posting
Many forums are open for bloggers and digital marketers to become a part of. Reddit, amongst the most popular forum posting platforms, and many others, can be used to contribute more to the discourse and get backlinks in the process.
In conclusion, this article covered the reason why link building is so important and the many methods which can be used to get more backlinks.
About Gaurav Heera:
Gaurav Heera is a digital marketing trainer and writer with many years of experience in the field. He often writes guest posts for Delhi Courses, an institute known for its affordable digital marketing training in Delhi.