SEO On Amazon: The Keys To Positioning Your Products

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Whether you are already an established business or if you are taking your first steps in the world of online sales, this article on SEO positioning on Amazon interests you.

In today’s world, it is practically mandatory to be present in online sales channels to reach potential buyers. If we analyze the behavior of Internet users, most of them turn to Amazon to find information about the products they want before buying them, in order to compare prices, read recommendations from other users, etc. So having your products on Amazon and making a good SEO positioning strategy on Amazon can be very beneficial for your business.

Why carry out an SEO positioning strategy on Amazon?

Surely, you are already developing an SEO positioning strategy in Google, but have you ever wondered what you can do to sell more on Amazon? And it is that, in this gigantic online business, almost all the clicks are taken by the products that appear on the first page of results, do you see how important it is?

Like Google, Amazon has its own algorithm, known as A9, and it is necessary to know how it works and develop a good SEO positioning strategy on Amazon, to position your products well in this marketplace and sell more.

In this article, we will show you how the A9 algorithm of Amazon works and what are the key SEO positioning points in Amazon that you must optimize to achieve the best positions for your products. Keep reading!

What is Algorithm A9?

To begin to understand how SEO positioning works on Amazon, it is vital to know a little about the operation of its algorithm.

It really is similar to the algorithm that Google uses to display its search results and it is also based on SEO positioning factors such as keywords, however, there is a big difference that cannot go unnoticed. For Amazon, one of the most important SEO ranking factors is conversions.

With its A9 algorithm, Amazon better positions the best-selling products over time and with a higher conversion rate. And, of course, Amazon is a business and its main interest is to sell the products that give the most benefit.

So, what points must be taken into account and optimized to improve SEO positioning on Amazon?

Key ranking factors on Amazon


First of all, choose your keywords well. Do good keyword research for your products and look for those words with which users search for your products.

Make a list and choose specific, long-tail words that perfectly describe your product and with a high volume of monthly searches. You can use Amazon’s own search engine, there you will find some ideas and suggestions that can help you find the perfect transactional search keywords for your products.

Once you have them selected, you should start entering them in the titles and descriptions.

Titles and descriptions

Optimizing the titles of your products is key to achieving a good SEO positioning on Amazon. Include your brand name and selected keywords.

Enter a good description of your products. In this section you must provide the maximum useful information for users, it is your time to highlight the advantages of your product and convince users to buy it.

Highlight the brand, materials, or ingredients. Specify the colors in which it is available and its size. If you can, talk about its quality, durability, and performance. In addition, you should take advantage of this section to enter the keywords with which you want to position yourself.


Apart from the SEO aspects for images, such as the size or the alt attribute.

The images are the visible face of your product, what the customer sees, and they are a decisive factor when making the purchase. So better images equate to more sales. More sales to more profits for Amazon. And as a consequence, Amazon will reward you and better position your products.

So, include quality images of your products, which highlight their characteristics and in which the customer can clearly zoom in and pay attention to the details.


At this point, the importance of money to Amazon has become clear.

For SEO positioning on Amazon, the price is a fundamental element. This platform negatively penalizes products that are priced higher than other similar items. Therefore, you must study the prices that the competition has and establish similar prices on your products.


The reviews, comments, and ratings are very important to achieve a good SEO positioning Amazon, the more positive assessments have your products, the better they will be positioned at Amazon.

We recommend that you pay attention to what users comment, answer their questions and use the information they provide to optimize your product sheets. In this way, you will improve your brand image and provide more information to users that can be decisive for them to buy your products.

Amazon Fulfillment

This service offered by Amazon for sellers refers to the logistics management of the products. It is created to make your life easier so that you do not have to take care of this process yourself.

Although there are several options, it basically consists of your products being classified as Prime, and Amazon will take care of the shipping.

As you can imagine, nothing is free and this has a cost for you as a seller and a benefit for Amazon. So will it benefit product positioning? The answer is, of course, it is!

By having Amazon Fulfillment, the platform will reward you with a better SEO positioning on Amazon and with it, more sales, so the cost of this service will be covered.


Although in principle they are not the factor most valued by Amazon at the level of positioning, they do matter. So including offers and discounts on your products can be a good strategy to improve the position of your products in the marketplace.

In addition, these discounts can help attract the attention of users and increase sales, for which Amazon will reward you.

SEO tools for Amazon

Now that all the SEO positioning factors in Amazon that must be optimized have been clear, we are going to teach you some SEO tools for Amazon that will help you plan your strategy in a simple way.

Amazon search engine

Amazon’s own search engine is a very good tool to get keyword ideas for your SEO strategy. In addition, it will be of great help when it comes to categorizing your products.

Keyword Tool

This great tool to search for keywords has a section to do keyword research for Amazon.

This SEO tool for Amazon is freemium, that is, it has a free version with limited options and searches and another paid option with many more customization options, filters, etc.


Although this tool can also be used to search for keywords, its strength is that it allows you to track and compare your sales with those of global competitors thanks to its sales trace function. With this data, you can analyze the competition and the market and see what they are doing to determine the best SEO positioning strategy on Amazon.


In conclusion, working on your SEO positioning on Amazon will help you make your products more visible and increase your sales.

We hope that this post about SEO positioning on Amazon will be of help to you and will help you to boost your sales in this gigantic marketplace. Otherwise, you can always count on the services of our SEO agency to get the most out of your strategy.

Name- Raunak Pandey

Bio- Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the founder of Maiden Stride, a leading SEO company that provides world-class search engine marketing and website development services.