Search engines help people to find the most relevant piece of information for their search query. Businesses can use seo to attract customers to their business and make a good profit with quality traffic generated from organic sources.
There are millions of people searching for their query daily on the internet and that’s where a search engine came into action.
How do search engines work?
Working of search engines can be broken down into three parts:-
Search engine bots crawl the web pages available on the internet.
After crawling the web pages are analyzed and categorized accordingly.
After the indexing process is done, the search engine provides a ranking in the SERP to all the index web pages with the help of their algorithms.
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What is SEO?
SEO stands for search engine optimization.It is a collection of tactics used to optimize a website to get organic traffic and search engine ranking.
Seo can be broken down into three components:-
- On-page SEO
- Off-page SEO
- Technical SEO
What is On-page SEO?
On-page seo contains all the elements of your site that you can control like internal linking, image optimisation, title, description, url structure, page loading speed, website design, mobile friendliness, etc.
What is Off-page SEO?
In off-page seo we deal with the activities we do outside our website like creating awareness on social media or linking between websites
What is Technical SEO?
It contains all the practices used to optimize the website and server. For example, page elements, https, xml sitemap, redirects, etc.
Why is SEO important?
Seo is important because it helps to drive traffic, sales and create brand awareness. It helps to drive your potential customers to your business for free. A website or an app without seo will not show up in SERP(search engine result page).
Content plays an important role in engaging with the customers. If the content of your website is engaging, knowledgeable and worth sharing then customers will stay on your website and share it with others also.
How to perform SEO auditing?
Seo Auditing always starts from scratch. The simple method to start the seo auditing of your website is start with the overview of your website. You can also take help of the seo auditing tools like Ahref, semrush, ubersuggest, smallseotools, woorank, etc.
A deep dive seo audit will help you to examine all the seo aspects of your website. Some of the common elements that need to be optimized in the seo audit tool.
- Meta title and description tags
- URL structure
- Internal Linking
- Alt tags
- Anchor text
- Content length
- Spelling errors
- Keyword research
- Keyword density
- external linking
- canonical tags
- Broken links
- Speed of website
Top 5 major Google Algorithms Updates Before Optimizing Your Website
Google updates their algorithms many thousands times in a year. Most of them are small but many times they are broad core updates.
In this section I am going to tell you about some of the 5 major algorithms of google. Here is the list of these:-
It was launched on february 24 2011. The main work of this algo is to punish duplicate, plagiarized, or thin content available on the websites.
The working of this algo is simple, it provides a score to all the webpages then this score is used while ranking them. If you don’t want to be punished by this algo then here are some of the tips you can use like run a regular site check for duplicate, thin content.
This algorithm was launched in 2012 on april 24. It was used to fight spammy and irrelevant links. This algo down rank the websites those backlinks look unnatural to them. To stay safe from the penguin effect, you need to run a regular audit for backlink checking.
Hummingbird was launched on august-22-2013. Its main target was keyword stuffing and low quality content. It helps google to better understand search queries to match the search intent. It ranks a webpage even if the keyword is not used in the content only based on its intent. If you want to rank well according to the hummingbird then you need to write deep on the topic. You can use google related search queries, google autocomplete, and google related questions.
This algorithm was launched in the year 2015 on April 21. It targets the sites which lack mobile versions and have poor mobile usability. Another update of this algorithm also came in the year 2018 and 2020. It is used to switch the focus from desktop to mobile version websites. In today’s time google ranked the website on their mobile friendliness. To rank well according to this site you need to optimize your website to make it more friendly.
It was launched on october 26, 2015. It is made due to lack of search query relevancy, shallow content and poor UI and Ux. It is a part of the hummingbird algorithm. It helps to better understand the queries to serve the best matches for them. It is the most important ranking factor in google. It focuses on synonyms, personal search history, and implies words.