SEO Case Study – How to Get Zero to 100,000 Visitors in A Year

For businesses nowadays, the online marketplace is a burgeoning landscape that has taken strategic importance in terms of future growth and expansion. With nearly half of the world’s population actively using the internet, there is no doubt that the e-commerce business model nowadays is one of the most lucrative that you should invest in.

However, before you join the bandwagon and understanding search engine optimization to help you get tons of traffic can be quite handy. Organic search and traffic are just incredibly powerful.

According to a recent study by Impact Plus, Google has already reported over 360 billion searches this year and still counting. In fact, Google accounts for over 70% of all global desktop search traffic, followed by Baidu 13%, Bing 12%, and 2% for Yahoo.

Furthermore, 57% of marketing executives observed that on-page content development was the most effective SEO tactic, while 91% of all pages never get organic traffic from Google due to the absence of backlinks. Moreover, 55.24% of pages don’t have a single backlink.

In light of this information, let’s take a quick look at some of the ways you can quickly score 100,000 visitors for your website in the least possible time.

Content Marketing Strategy

One fine example of content marketing strategy can be taken from the case study of SEO Nick that received over 100,000 visitors per month in less than a year and without spending a single dollar on advertising. Their entire strategy was based on SEO and content. 

Their main tactic was ‘pumpkin hacking’, where customer preferences were prioritized, and the type of content that didn’t perform well was immediately removed. The idea is to focus on producing content that your viewers are most interested in and brings about the greatest engagement. By targeting a large segment of users, they quickly learned about their largest users that were attracted to targeted categories. 

Email Marketing

At We and Goliath, a case study of Essential Pathway’s website reached over 100,000 visitors and observed a 2,800% increase in monthly email signups. The tactics they used include SEO + Content + Email Signup Optimization. For the email signup optimization, the company offered a weekly email freebie series and the means to unlocking premium content. 

This greatly resulted in the increase of email signups. However, if you delve further into the email marketing strategies, you know that this is probably just the crux of what you can truly accomplish with this incredible marketing channel.  

Guest Posting

Backlinks to this day are considered a vital part of the Google Ranking Factor. This is why you should consider a backlink strategy to help you get a tremendous amount of visitors. One way to go about it is to pick a highly relevant topic and generate content with an authoritative approach. This will enable you to create backlinks that Google will trust. 

Choose your domains carefully as they must relate to your niche market. Many websites offer guest contributors, so it would be wise of you to search them and ask for their permission to submit a high-quality article that they could publish on their domain. In return, you can request them for a backlink for your website. 

Infographics/Guestographics

One way to boost your website’s SEO is to use infographics and guestographics. Both are extremely popular amongst users due to their infotainment capabilities along with the fact that they are perfectly suited for social sharing. 

Infographics and guestographics with their striking and attractive visuals offer users a burst of information that is well researched using credible and authentic sources. Thus, they offer a burst of information in a little amount of time and keep audiences entertained at the same time. The main difference between the two is that guestographics are simply infographics that you produce for other domains. 

Keyword Research

Who can deny the importance of adequate keyword research when it comes to SEO? It is important for e-commerce websites to perform proper keyword research that includes branded keywords, product/service keywords, and complimentary keywords. Plus, with the help of long-tail keywords, you can also determine user and search intent. 

Once you have completed keyword research, it is best to deploy them for your on-page SEO. You can place them in meta tags (meta title and meta description), headings on your pages (H1, H2, H3, H4, etc.), as alt-text for your images, and in the main body of content as well. However, you should avoid keyword stuffing at all cost since that is a Black Hat SEO practice and can get you penalized. 

Rival Strategies

They say keep your friends close but your enemies closer. When it comes to SEO, you simply cannot go wrong with competitor analysis. This is where you take your time to study all the various strategies that your competitors in the market are deploying to amplify their success. 

Here you can look at how well you perform against your competitors, including keywords, content, backlinks, and SERPs (search engine result pages). However, the deeper you go, the more complex competitor analysis becomes. That can include their email marketing strategies as well as social media tactics. 

Social Sharing

Social media these days is like wildfire that can quickly spread and make content go viral. At Yes Optimist, a case study involved College Raptor using social media to quickly gain over a million visits for their website within a year and more than 100,000 organic sessions. There is no doubt that social sharing can quickly help you gain a tremendous amount of visibility on multiple platforms. 

Facebook, Twitter, Instagram, and even LinkedIn these days are primary targets to help you gain an immense amount of impressions from people all over the globe. In the end, it all comes down to creating relevant content for targeted audiences and gain traction from high authority domains.   

Structured Data

I simply cannot stress enough how important structured data can be for your website. If you deploy structured data on your site, it raises your page’s probability to appear in SERPs with rich snippets. It is known that rich snippet results gain a lot of attention and subsequently have higher CTRs (click-through ratios). 

If you impress your audience on the search engine by using structured data, the chances are high that they will visit your website for more information. This also helps you build authority in a niche market and assist you in gaining though leadership status. At Assignment Assistance UK, students are always encouraged to deliver academic work in a well-structured format as it makes it easier for readers to comprehend.  

User Generated Content Sites

User-generated content websites are a great mean to help your audiences engage with your business and get them to your website. Frequent participation can help you score points with selected audience members that can later on turn to be profitable relationships in the long run. Some great examples include Quora, Reddit, 9Gag, 4chan, Upworthy, and Newgrounds, to name a few. 

Video Marketing

The power of video marketing these days is nigh undeniable. Being the most-watched content form on the planet, there is no doubt that videos in current times gain a lot of attention and traction from online users. Your website can use this to create attractive videos for selected and targeted audiences to further allure them and gently push them further along your sales funnel. 

Conclusion 

For any website that wants to dominate with its online presence, traffic can be important for many reasons. This is because the more people see your site, the more potential customers you can gain. Hence, the number of visitors to your website becomes the number of opportunities your business can get to offer an impression, generate a qualified lead, share your brand, and build relationships. 

I hope this post was helpful in offering you some meaningful insights as to how you can quickly gain a tremendous amount of traffic for your website. For any additional queries, make sure to leave your probe by mentioning it in the comment section below. That’s it for now. Cheers, and all the best for your future endeavors!

Author Bio 

Amanda Jerelyn currently works as a Content Executive at Crowd Writer. This is where higher education students can buy essay online in order to obtain specialized assistance for their subjects and topics from experts in the field of study. During her free time, she likes to surf the internet for the latest developments in the world of tech.