December 7, 2022

How SEO Can Be More Beneficial Than Other Marketing Methods In Terms Of ROI

marketing methods

When you search for marketing strategies online, SEO is a common name that shows up. The reason why it’s so popular is that it’s widely used by companies to increase brand awareness, get more audience, increase ROI, etc. 

In this article, we will focus on the effects of SEO on ROI and why you should focus on your SEO strategy. 

6 ways SEO can be more beneficial 

Below are 6 ways SEO benefits ROI compared to other marketing strategies. 

  1. Low cost
  2. More Traffic
  3. Higher CTR 
  4. Visibility
  5. Keeping Up With The Competition
  6. Engagement 

Now let’s discuss each of the above points in detail, to understand how SEO positively impacts ROI. 

1. Low cost

SEO costs vary depending on your business and budget. Regardless of how much you spend, the long-term effects are worth it and pay off much more than you can think of. 

According to SparkToro, businesses spend $5000 a month on average on SEO. While that is a lot of money, we also know that 51% of traffic comes from organic search meaning the money spent on SEO can get you great results. 

Only 10% of traffic comes from paid search, therefore if you neglect SEO, your money spent on paid search won’t be that fruitful. 

The results that come from SEO tactics are not only long-term but they improve over time making SEO a key factor for increased ROI. 

If you are new to marketing, opting for external help from professionals is a good idea. You can outsource to different regions like India, Malaysia, etc. Among these regions, is a great and economical option. 

You can get SEO services at great rates without any compromise on the quality of work. 

2. More Traffic

Before your audience takes an action, they need to reach your website. That becomes possible through SEO. When you optimize your site, you gain traffic and can bring your required audience to your site. 

As 93% of traffic to websites comes through search engines, SEO optimizing your site is very important. 

When you rank higher on Google, you come across as authentic and appealing to the user who otherwise won’t bother going to the 2nd or later pages of Google to check your site. 

3. Higher CTR 

The Click-through rate is the ratio or comparison of the number of people who click a link to the number of people who view the page, ad, or website that the link refers to. 

For the websites that rank higher, their click-through rate is higher than the sites ranking below them. As many users only view the top results, if you don’t work hard to rise, your CTR can get badly affected. 

According to internet marketing Ninja, the CTR for the top result on google is around 19.30% and for the 2nd is around 10%. That is a significant decrease. 

4. More Visibility

As mentioned above, the more you invest in SEO the higher you rank on search engines. You get more traffic and CTR as you rank higher and that is all because of increased visibility. 

If you target the right keywords Google ranks you higher and brings your audience to your site. If your audience can’t see you, you don’t exist for them and that gives your competitors an edge over you. 

Therefore investing in SEO is crucial if you want to increase brand awareness. 

5. Better Engagement 

Bringing a customer to your site is one thing and then keeping them engaged is another struggle altogether. 

Companies worldwide use various strategies to make sure the user is happy and that he stays on the site and carries out the desired action. One thing they work on is user experience. 

From making sites mobile-friendly to making scrolling smoother and loading time faster, they take into account every step the user will take throughout his/her visit. 

Great user experience can be achieved through SEO. When you optimize your site you consider, text, videos, images, layout, everything. That keeps the user engaged and thus improves the ROI. 

6. Keeping Up With the Competition

According to Forbes, $80 Billion is spent on SEO in the US alone. According to Moz, 60% of marketing professionals say that SEO is their biggest priority for inbound marketing. 

This shows the amount of work and money, companies are putting in to get ahead, and they are choosing SEO. 

Thus, if you want to grow over time and want to beat the competition, you need to incorporate SEO into your marketing strategy. 

Conclusion 

In this article, we explored 6 ways SEO benefits ROI. SEO is low cost, improves, traffic, visibility, engagement, and CTR, and helps you beat the competition and bring your brand to the top. 

If you are new to marketing, opting for external help from professionals is a good idea. You can outsource to different regions like India, Malaysia, etc. Among these regions, is a great and economical option. 

You can get Social Media Marketing services at great rates without any compromise on the quality of work. 

Apart from the benefits mentioned in this article, there are many other advantages to SEO as well, we will leave that to you to explore if you find SEO intriguing. 

Author Bio 

Sarmad Saleem works as Out Reach Manager at Ebridge. Sarmad has a passion for writing and UI & UX are his main areas of expertise in writing. Apart from witting Sarmad has interests like cooking and football.

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