Search Engine Optimization: Top 5 Trends To Expect In 2022

Most businesses are aware that search engine optimization (SEO) is an essential tool for attracting and retaining an audience to their online platforms. However, SEO is also a field that is constantly evolving, and companies need to keep up with the latest tendencies if they want to ensure their content strategies are as efficient as possible. Continuing to adapt your SEO efforts to the latest changes and inclination is truly the key to success, so here are some of the biggest trends you should look out for in 2022

Prioritizing mobile-friendliness

Although mobile-friendliness has been an SEO priority for many years, optimizing content for mobile devices is now more important than ever. As Google recently rolled out mobile-first indexing, the search engine now primarily looks at mobile versions of websites when ranking content, considering them a priority.

This shift should come as no surprise, as an increasing number of users today are accessing the internet using solely their mobile devices. With that in mind, any company aiming to create a better and more efficient SEO strategy needs to ensure its content is optimized for mobile devices and this new generation of internet users.

A focus on video content

From trusted platforms like YouTube to new options like TikTok, online video platforms have seen an increase in popularity in recent years, with many companies deciding to use these solutions in an effort to engage with consumers and expand their reach. If you want to create a more successful SEO strategy, optimized video content should be an integral part of it as well.

A great way to achieve this is by ensuring your video channels are optimized with user-friendly overviews and descriptions, including relevant and trending keywords. While it’s never a good idea to overcrowd your video descriptions with keywords, simply adding a few useful hashtags and keywords can help your content reach its target audience.

Hiring experienced professionals

In recent years, many companies have realized that SEO is a complicated, challenging, and constantly evolving field. From researching the latest tendencies to constructing an efficient content plan, SEO can be quite difficult for one inexperienced individual to master.

For this reason, hiring a professional content strategy agency to take care of your SEO needs has become one of the biggest trends in business. Whether it’s researching relevant keywords, creating engaging content, using effective SEO tactics, or creating the best strategy that leads to the highest return on investments, working with such an experienced agency is truly the best way to achieve SEO success, while allowing you to focus on other, more specialized aspects of business.

Utilizing featured snippets

In an effort to provide users with answers to queries as quickly as possible, Google has also introduced the ‘featured snippets’ feature a couple of years ago, showing up as a separate box at the top of the search engine’s organic results. By providing higher traffic and an advantage over other results, these snippets have shown to be quite an efficient SEO technique as well.

In an effort to rank for featured snippets, it’s recommended to do thorough keyword research and attempt to answer relevant questions your audience might be asking as directly and effectively as you can. However, with featured snippets growing in popularity, this might prove to be a bit more challenging come 2022.

Paying attention to voice search

Voice search has been on a steady rise for the past few years, and will likely continue to increase in the following years. In fact, with smart assistants such as Siri and Alexa becoming an inevitable aspect of everyday lives, it’s only a matter of time before voice search becomes the main form of search.

In order to keep up with this trend, businesses need to invest invoice search optimization, whether that means translating written content into more natural language, predicting organic spoken searches, or even putting less emphasis on common keywords. That way, voice search can be the key to SEO success in 2022.

Evidently, search engine optimization is a continuously changing and evolving field. And while the future of SEO can’t be entirely predicted, new tendencies can clearly be noticed and need to be utilized in an effort to stay on top of what may come next year.