9 Skills Required to Become a Digital Marketing Expert

digital marketing skills

Digital Marketing skills that will make you an expert in the field

Marketers and entrepreneurs in Bhutan must understand the basics of digital marketing in today’s technology-driven industry. 

Digital marketing includes traditional marketing, web design, SEO, social media marketing, content marketing, and much more. The digital marketing skills needed to be an expert are diverse yet understandable and achievable.

It takes a lot of effort and hard work to become a digital marketing expert, but it’s the best marketing job you can acquire in the online marketing sector.

There is, however, nothing stopping you from pursuing a career in digital marketing, provided you are ready to put in the necessary effort.

Let’s look at the top 9 skills needed to become a Digital Marketing expert in this article. You’ll learn what a digital marketeer does and how to develop the digital marketing skills you’ll need to be an expert.

Skill #1 SEM (Search Engine Marketing) and SEO (Search Engine Optimization)


Take your company to the top of a search engine with SEO and SEM

It doesn’t matter how hard you work as a digital marketer if no one sees the result of your effort. 

The first and the most important step in connecting with your audience is driving traffic to your website, particularly your landing pages. The more the engagement, the more the chances of your website appearing on top of the search engine. 

Digital marketing skills such as SEM (Search Engine Marketing) and SEO (Search Engine Optimization) should be at your fingertips so that you can make yourself or your company visible on the internet.

Skill #2 Social Media Marketing


A Must-have Digital marketing skill to be an expert

It is important that Digital Marketers should be in line with all of the social media trends to distribute content and engage with customers.

You must know what is trending, when and what to publish, and how to create content that can be appealing to different sectors of your target audience who use different platforms. 

Digital Marketers can prioritize strategies within the area of social media marketing by using different platforms such as Facebook, TikTok, Instagram, Twitter, and Youtube to reach out to more audiences and make your audience aware of the products and services that you are selling.

Skill #3 Data Analysis


Monitor your customer’s behavior through data analysis

Analytics will be necessary to your strategy in any aspect of digital marketing and will help you make better data-driven campaign decisions. 

Monitoring and reporting with Google Analytics are pretty simple, but the tricky part is figuring out how to acquire and use that data to learn more about customer behavior and apply it to solutions that increase traffic and conversions.

You will be a great asset in the industry if you can demonstrate that you can use data analysis creatively to achieve campaign success.

Skill #4 Writing and Editing Skills


Enhance your digital marketing skills with writing and basic editing

Content is the most fundamental aspect of digital marketing. Producing articles for blog posts and landing pages is all part of writing and editing skills.

It’s about employing relevant messages to engage with your target audience and persuade them to perform the desired action.

Make it a priority to write content that will last a long time. This means that the content is still relevant to someone’s information needs a day after publication, or even two years later.

Skill #5 Email marketing


A conventional but effective way of marketing

Email marketing is considered a conventional way of marketing, but it is still one of the most effective strategies to maintain a positive relationship with your clients. 

To achieve more engagement, you need to be more creative while sending out an email so that your clients will want to purchase or click on the product that you are marketing.

Skill #6 Influencer Marketing


An influencer can make your company heard on the internet

Connecting with local influencers in Bhutan to build brand awareness and distribute or cocreate content can pay off big time for new or existing brands. 

One of the most vital digital marketing skills is interacting with influencers and converting them from unaware to advocates who can bring in engagement to your website. 

In Bhutan, you do not need any fancy tools if you want an influencer to promote your brand or a product. You need to be willing to take a step forward to talk with them professionally and make them understand your campaign.

Skill #7 Communication Skills

Effective communication will attract more clients

Spreading compelling messages, developing trust, and building relationships are all examples of good communication skills in a digital marketer. 

The main goal is to create engaging content that is delivered to customers in a comprehendible. 

A Digital Marketer should see things from a different perspective, express ideas in a way that the audience will relate to, and grasp what would entertain and benefit the audience.

Skill #8 Know About Pay-Per-Click (PPC)


Run an effective ad campaign with a pay-per-click strategy

If your company includes paid advertising, they must know the rate of traffic that is coming to their website through a particular pay-per-click ad. 

With this, you will be able to invest in keywords that bring in more engagement. This covers both direct advertising in platforms like Google Ads and social media ads and sponsored postings on websites and advertising platforms around the web. 

Skill #9 Be Creative and Persuasive 


Think outside the box 

A robust digital marketing leader will be able to mix analytical thinking with creative problem-solving, in addition to having excellent social skills. 

This will aid their teams in developing unique marketing campaign concepts that will propel their companies forward.

Having excellent persuasion and influencing abilities is one of the key components of digital marketing skills. Can you persuade someone to buy something?


Digital marketing is becoming a fast-paced field in Bhutan. Understanding the concept will enable you to jump right into whichever role you choose in upgrading your digital marketing skills.

A Certificate in Digital Marketing from Chhundu Training Institute (CTI) will equip you with the necessary skills in the field. 

You will receive up-to-date and relevant expertise on everything from SEO to social media marketing, content marketing, and all the strategies stated above to help you become an expert digital marketer.