How to Reach the Right Audience with Digital Marketing?

digital media marketing brooklyn

The most attractive online company with easy navigation, top products backed by exceptional customer service, and unlimited marketing budgets possible. All this will only be effective if you engage the right people to promote your business.

First, you must determine the right demographics so that your company can attract those who are right for your store and boost sales. It is important to understand the demographics of your customers and what they value, as well as how they engage with the various channels at different stages of purchase, ranging from curiosity and confirmation to advocacy and decision.

Below are the four ways to use digital marketing to reach and engage with the appropriate target audience.

1. What does Your Audience want?

As business owners and marketers, we have access to an inexhaustible amount of information. We can discover how our customers find and navigate our website through Google Analytics and Search Console. We could discover the location, age location, marital status, interests, and habits of our clients and followers by using Facebook Insights and Ad Manager. Social media listening tools can inform us what customers think of our brand and products and what subjects interest them.

To understand what’s relevant and captivating, you can use these tools to learn about your customers’ demographics and psychographic features. Many technologies can help and are easy to integrate into Big Commerce. These tools retarget or send ads to draw more visitors to your website using data from your associated accounts and information you have collected from the store (for instance, Facebook Power Editor).

Here are some that you could test:

* Kit: Yotpo can function the best. If a client writes a favorable evaluation, Kit will phone you to ask if you’d like to turn the review into a Facebook product advertisement. The click-through rate for UGC or social proof (UGC) advertisements has risen by 300%, and the costs per click and acquisition have decreased by 50%. The potential rewards are immense when you combine this information with data about the people you want to reach.

* Sokrati Shops’ integration with Facebook Dynamic Product Ads utilizes an algorithm that predicts the likelihood that a specific product will be able to convert customers and the amount of interest by Facebook users. It then uses product groups to improve advertisements and adjust them to appeal to particular Facebook particular niche groups. The aim is to improve your company’s return on investment (ROI) by using Facebook advertisements with minimal effort from your side.

* Sokrati Shops, Instagram Ads This integration employs an algorithm to determine what products on your site are most effective on Instagram and works similarly to the one mentioned previously mentioned. In addition, it calculates the ROI for you. Then it adjusts the groups of products or advertising by adjusting the click-through rate to ensure the greatest amount of traffic gets to your site after the advertising.

2. Know the language of your audience

If you’re speaking more formally and informally, you won’t be able to meet the Belieber tweens. If you use a flowery tone, exclamation marks, and points, you’ll be awed by male sports car enthusiasts from the boomer generation. This involves using their real words and phrases and speaking with the appropriate tone and tone.

Team found that many customers were referring to their clothes as “darling” when conducting a study of an ethnographic analysis of a woman’s clothing business. To help them better communicate with their customers, we began using this phrase in our advertising messages and social media discussions, which improved click-through rates.

You don’t have to do long, thorough research like this to find these common phrases. Your target audience’s preferred language is easily discovered by using tools for listening to social media or manually monitoring social media chats. We often use Tweetdeck and contact clients to see how they naturally discuss their business and our products. Then we use the language to create targeted ads.

3. Differentiate Your Organic Keywords

On every site, the organic search engine is usually the primary source of visitors. It is essential to understand the terms that bring customers to your site, the context within which they’re utilized, and the location in which the guests are. In general, there are three categories for keywords:

* Keywords for information are used to find more general topics or objects. Most of the time, people are still determining their needs or requirements. They will continue to inquire. This is your opportunity to make yourself a person of interest and help increase the likelihood that they’ll remember you next time they’re ready to purchase.

* Keywords to navigate: are used to locate a specific product or website. For example, they might search for your name or a product you offer. They may have already looked up or know what they are looking for but might want to wait to buy. They could also be repeat customers who have completed a purchase.

Keywords used for transactions can be used to search for products you can purchase. Imagine the expression, “Buy bike tires.” Or, the buyer is ready to buy right now, or they’re near.

Use tools such as Ahrefs or BuzzSumo for research into what other websites are currently using the top spot in search results. These platforms will provide various linkbacks, publishers, publication dates, etc. Study what your competitors or the top brands are doing, then replicate it with your brand’s tone and style.

4. Stay on top of mind by Retargeting

Customers who come across your store in the early stages of the purchasing process, whether through a display advertisement, guest blog post links, or any other means, are likely to purchase the item they see on their first visit. This is normal. It is possible to keep them in the consideration phase by strategies to retarget them and entice customers to return to your store.

Retargeting campaigns can be retargeted with various options available across multiple digital platforms. There are several options to use AdWords, Google Display Network, or a DSP or Facebook to retarget search results on mobile and desktop devices. It will be simpler to select the most effective platforms for your retargeting campaign when you know your target clients and the channel they use. The integrations listed above are an excellent tool for calculating the ROI of advertising channels. It could be an ideal basis for defining instances where retargeting could help your business the most.

You can identify a more competent audience by understanding the demographics of your customers and what motivates them. Following that, you could use digital channels to connect with this group, generating more quality traffic, enhancing interaction on your site, and, perhaps most importantly, increasing sales.


This article has addressed for different ways to use digital media marketing brooklyn for getting right targeted audience. In addition to its advantages and disadvantages, being online is vital in this age of constantly changing individuals who are changing their tastes, preferences, and habits. Traditional marketing methods could have been faster to deliver results since the business owner cannot personally interact with every potential customer to find out their requirements and desires. In this instance, digital marketing can enormously impact any business type. You have to know how to utilize the right tools and strategies.