Ranking on the first page of Google is easy if you strictly follow a few tips that you are going to explore in this article, and monitor your content performance.
These are SEO tips that help you see where your content stands on searches, how to search keywords smartly, discover visitors’ intent, optimize content, integrate links, follow up with tracking content performance & traffic, and optimize it.
Herein, you interact with some easy tips and a complete understanding of crucial things that can actually help you to rank up on the top of SERPs (search engine result pages).
Let’s get started.
SEO Tips to Rank on the 1st Page of Google
Find Your Domain Authority
It is extremely significant to figure out where you stand on Google. Your website’s domain authority (DA) tells it all. Having it high means your SEO strategists are moving in the right direction. If not, you need to think again and hire SEO experts to take it up.
Domain authority defines how good or bad your website is. Its traffic, visibility, ranking keywords, etc. are the metrics that score it up.
If your website is already a high DA scorer, you may work on difficult keywords. This doing helps you to attract more traffic.
On the flip side, low DA is a matter of concern. Select such keywords that maximize traffic effortlessly. These are difficult keywords. Work on them to attract less traffic, but with no struggle. This tip can help you to rank up.
To check your website DA, you may use Moz, Ahrefs, or any other tool. Explore your web DA consistently.
Select Keywords & Title Smartly
Keywords are like keys to unlock visits to your website. Simply put, the right keywords get targeted traffic quickly onto your website.
There are some free as well as paid SEO analysis tools. You may select the one corresponding to your convenience. Select nearly 10 keywords.
Things to take into account while searching your keywords are:
- What to promote (organically)
- Buyer’s intent
Let’s say, you aim at promoting “Cosmetic Treatments at a Clinic”. The search requires some must-haves, which are:
- “Cosmetic treatments” or “specific cosmetic treatments like dermal fillers or Botox”, and
- “Patient’s concerns associated with them”, such as why one should have dermal fillers (Possibly, wrinkles or aging signs will be their concern).
- Another important aspect is “Search Volume”. Finalise the title that has higher search volumes.
Now, you can easily think about an informative topic, which can be:
- How Can Dermal Fillers Help to Remove Wrinkles?
- Tips to Get Smoother Skin with Cosmetic Treatments
- Easy Tips to Rejuvenate Skin with Cosmetic Treatments
The aforesaid examples help you to select a perfect title that has Buyer’s Intent (wrinkles or aging signs fixing) and the Service, i.e. Cosmetic Treatment.
You may use some variations with the same essence.
c. Optimize Content as per SEO Guidelines
Moving to the next level, you need to focus on optimizing the content. Your writing should be focused on the selected title, as it’s answering the title. Google Core Update, 2022 highlighted that the selected title should be answering the buyer’s query.
You may easily find the most common queries from the Search Box on Google. It shows a list of a few phrases, which are the keywords. Even the footer has a “Related Searches” part with a few clues. You may select the topic using those keywords.
With these lists, you can easily figure out what the user wants to find. Now, you need to answer them in your blog, article, or any type of content. Once written, follow these tips:
Do mention the focus keyword in the URL. Keep it neither too short nor too long. It is the first thing that signals Google bots about what your content carries.
So, wisely select your title; include a keyword so that its URL would automatically carry it.
Include Focus Keywords in Title
The revised guidelines of Google emphasize the wise selection of titles and subtitles. Ensure that the title (headline) MUST carry the main keyword.
Keep its density under 0.5 % (which is certainly less than the standard keyword density, i.e. 3% to 4%).
The subtitles should resonate with the headline. Having them in place informs Google bots that the content is relevant and worth responding to the user’s queries via searches.
You may use synonymous headlines because the leading search engine treats them similarly. But, avoid including totally irrelevant or unrelated keywords. It’s a wrong SEO practice. Hiring SEO experts can help you resolve this matter easily.
Use Keywords in Variations
It’s a good practice to try variations of the focused keyword and use in the body of the content smartly.
Avoid putting all variations in one paragraph. If your article or blog is 1000 words long, you may use a variation at the interval of 200 or 300 words. Hiring an SEO expert can make it easier for you.
Use Modifiers in Title
Modifiers can be “Best Tips, Top, Easy, or a Comprehensive Guide, etc. You may include it to instantly grab eyes of searchers effortlessly.
However, these are not must-haves. It completely depends on your own selection of topic, search volumes, and keyword.
Include H1, H2, ….in Sub-Titles
A hashtag is really important. A WordPress blog comes up with options to integrate H2, H3, H4, H5, and H6 tags. H1 tag is reserved for the title by default.
But, keeping hashtags upto H4 would be an excellent SEO strategy.
Integrate Images and Videos
Your post would not be as effective as it can be with a video or image. It looks more communicative and also, reduces bounce rate. Visitors spend time seeing what the multimedia conveys.
So, try including at least one multimedia. It will add colours or life to your post.
Alt Tag with Image
You must give a title to the multimedia via an ALT tag. Avoid leaving it blank.
Length of Content
Certainly, Google loves long content to rank at the top. It is simply because the users can easily find multiple answers to their search query. Besides, there would be more valuable points that can help them a lot.
Ideally, there is no limit. But, you can keep it at least 1200 to 1500 words long.
d. Have Links (Internal & External)
A good SEO strategy states that the post should have at least an internal link and an external link. It lets Google figure out that your topic is relevant and can give users the best browsing experience.
You may consult with an SEO expert about how to link. Make the external links open in the new tab. Adjust settings while hyperlinking accordingly.
An internal link is an incoming link from other main services/product pages on your website. You may find the relevant one and link it. Avoid using the exactly same phrase or name. Use variations in it.
- This SEO practice can help you to retain visitors to your website, by exploring linked pages.
- The more they spend time on your website, the higher your site goes up in ranking.
An external link is an incoming link from external blogs or sites. It requires a full-proof link-building strategy, which an SEO agent or expert can make.
- Don’t use exact-match phrases to link. Instead, use a variation to get great results.
- There are some alternatives to having a link-building strategy in place. It goes it link exchanges and swaps with the niche-based site owners.
Here, your search engine optimization strategy reaches a crucial stage. Certainly, it’s not the end, but a way to start up ranking on the first page of Google.
e. Monitor Google Ranking and Traffic
Once your content is live and indexed, you should start monitoring its rank for the targeted keyword. You can explore its journey to ranking in real-time via tools like Google Analytics or SEMrush.
Do check the optimization tips to improve content. It can increase your website speed, which certainly improves your visibility and of course, ranking.
- Tap feedback and keep sharing the content link to improve its visibility.
- Continue Optimization Once Reached 1st Page
- Once your content attains a position on the first page, focus on Click Through Rate (CTR) and dwell time.
Before these things, you should optimize the title tag and meta description for frequent clicks.
This activity will help you to stay consistently on the top page and keep moving up on SERPs.
Dwell time refers to the amount of time a user takes to explore your web page before clicking back to SERPs.
It should be long because it proves a good ranking factor. The search engine figures out that your website has relevant stuff that the user was looking for.
This is how your content would certainly appear on the top page of Google searches.
How to rank on the first page of Google requires excellent SEO content strategy and link-building practices. Hiring an SEO expert can help in addressing optimization problems. Once done, your website would rank up. Keep monitoring your content dwell time, and add meta description for better ranking.