The world is going completely digital and by the end of the decade, all the countries across the globe will have their online presence creating a lot of opportunities for the students. The field of digital marketing is very much progressive and with the developing technology, developing skills with digital marketing also helps to grow the career properly. According to the researches, the economy digitally is growing more rapidly as compared to the traditional economy. The firms that engage online with companies tend to create more job opportunities for the students. The best digital marketing agency in Kolkata helps the students to know more about the future with digital marketing. Aspirants who love coding can opt for web designing as a part-time job that helps to earn a lot of fame as well as revenue.
Digital director and digital marketing manager
The post of digital marketing manager and the digital director is one of the highest-ranked posts in the field of digital marketing. A person must have a proper experience of 5 to 7 years for having either of these ranks. The director and the digital marketing manager looks after all the devising strategies of the overall development of marketing that helps to drive more organic traffic for the brands and the companies. They help to undergo campaigns for digital marketing, making several improvements as well as updating the website regularly.
Web designer and web developer
These posts are highly dignified and they are the people who are responsible for creating and designing the websites that are available on the internet these days. The term web designer and web developer are utilized interchangeably while the task of a web developer is very much specific while the web designer has much work to perform. A web developer and a designer are responsible for modifying, coding, and designing the websites making them friendly as well as appealing.
Social media manager and social media executive
Job in the department of social media is one of the best and coolest jobs ever available in the market. A job of a social media executive or a social media manager is to observe the change in basic trends of social media sites and plan effective strategies accordingly. They also help to properly coordinate with the client-serving and the content team regularly, creating a quality video as well as the content. The person must have ample knowledge about all the platforms of social media and possess a lot of creativity to become a media manager or executive.
SEO Expert and executive
A good design and creative website become useless if it can not be promoted. For better promotion, a company hires executives for search engine optimization who ensures that the website is available over the internet. The executives and experts of SEO are also responsible for driving traffic to the website. The known SEO companies in Kolkata are always a better choice for optimizing the search engine. They help to improve the ranking of the website on google or any other search engine. The major role of the SEO executives is to check whether the website conducts keyword research, is user friendly, has a sitemap as well as is equipped with proper tools for SEO.
SEM and PPC expert
These people are responsible for creating the sometimes attractive and sometimes irritating advertisements that appear in between the websites. An SEM and PPC expert is responsible for generating a lot of sales leads to the company’s website. Therefore there is a great demand for the SEM and the PPC experts. The major role of these experts is to split the ad groups, manage the PPC keywords, refine landing pages, generate extensive reports as well as provide effective suggestions for ad graphics as well as copies.
The content marketers have great demand as these people are responsible for creating quality and unique write ups for the websites. Their responsibilities involve creating content that contains the major qualities of going viral and making sure that the content is promoted properly with the help of search engine optimization. The marketer for content also helps to incorporate the effective inputs inside the content and coordinate with the other teams. For getting a job for this role, it is highly necessary to have ample knowledge of English with much creativity.
Earning in the field of digital marketing
There are several scopes for earning while working in the field of digital marketing. The best digital marketing agency in Kolkata helps thee, aspirants, to obtain knowledge so that they can earn fame as well as revenue for them. The salary for a digital manager can range between 4 lakhs to 10 lakhs while the salary of an SEO manager also ranges between 3 lakhs to 7 lakhs. Working in the digital marking sector can help people earn a decent amount by doing quality jobs.