You may have spent millions on building a great product or service, an exceptional website, and brilliant content, but if you aren’t getting any visitors, it’s no good to you. Website traffic (or the lack of it) is a sore spot for every business with an online presence.
Website traffic is crucial for business; more traffic means more leads, more conversions, and more sales. In this article, we’ll discuss 9 traffic-driving tricks and tactics that actually work to get the traffic (and attention) your website deserves.
9 Ways to Drive Traffic to Your Website
1. Inform and Educate Your Audience With High-Quality Content
Never underestimate the power of high-quality content in driving traffic to your website. Good quality content not only keeps your readers engaged but makes them come back for more.
Blogging is one of the best ways to get the right people to visit your website. Follow these tips to ensure your content is doing the job for you:
- Know who your audience is and what they want.
- Find out what keywords they are using to find the answers they need.
- Start writing blogs on topics that answer their questions.
- Make use of content generation tool to ensure your content is optimized.
- Publish the blog on your website.
2. Promote Your Content on Social Media Platforms
You can’t write a blog and not talk about it on social media. Promoting your blog on social media platforms, such as Facebook, Instagram, LinkedIn, and Twitter, where your audience is likely to be, is a crucial step. You will not only generate more traffic to your website, but your website will also rank higher in search engines
3. Get Listed in Free Online Directories
Listings in free online directories is another way of driving traffic to your website. Your profile in these listings will carry a link to the website. More positive reviews on these directories mean more website traffic. Ensure that you constantly update your listings.
4. Do Guest Blogging
One of the best ways to get brand visibility and website traffic is getting your content with links to your website plastered on some of the high traffic, top-ranking websites. Guest blogging is a win-win for you and the site you write for. They get good content for free, and you get backlinks that increase website traffic and brand visibility.
5. Engage in Email Marketing
Although old school, email marketing is an excellent way to keep your existing and potential customers engaged and get traffic to your website. However, ensure that your emails provide useful information and links to relevant website pages.
6. Perform On-Page SEO
You can perform various On-Page SEO tactics on each of your website pages to drive traffic and increase your website rank in search engines. These tactics include:
- Create quality content
- Add custom h1 and introductions to topic pages
- Write concise meta descriptions for your pages.
- Fix broken links and redirects
- Build internal linking structure through clusters or pillar content
- Focus on your website’s backend – crawling, page speed, etc.
- Setup language meta tags
- Create an XML sitemap for your subdomains
7. Use SEO Tools
SEO tools help you learn and analyze what’s working and what isn’t. These tools will give you insights into developing content ideas and strategies for driving website traffic. Some effective SEO tools include:
- Google Analytics
8. Become an Expert on Quora
Quora gets 300 million unique visitors every month. There are tons of questions asked on a daily basis and some of them may fall into your area of expertise. Answering a few questions consistently on Quora can help you build a reputation that eventually leads to referral traffic.
Although all links on Quora are no-follow, you can still use it as an opportunity to redirect people to your website with well-researched, high-quality Quora answers.
9. Use Paid Advertising
If you have a budget (small or big), tap into the opportunity of paid advertising. Create ads that promote your website, target them to your ideal audience, and watch the traffic roll in.
Some paid advertising networks you can check out:
- Google Search Advertising
- Social Media Advertising
- Google Maps Advertising
- Display Advertising
Explore and experiment to figure out what works best for you.
You now possess the knowledge of 9 different strategies to drive traffic to your website. However, it’s worth exploring the options and experiment to find out which strategies work the best for you. Know the difference between top-performing vs. invisible content. And find what works for you, stick with the strategy and scale it up to drive more traffic to your website.
Sofia David is a digital content marketer at Contenteum where she heads and executes the content creation strategies. Contenteum is a wholistic platform that helps SEO agencies and content teams in planning, researching, creating, optimizing, and publishing content to help with rankings. Sofia believes that good content is what offers true value to the reader and that is why she creates content with a reader-first mindset. When she’s not working on new content, she finds pleasure in gardening and loves to play Scrabble every chance she gets.