Unlock Product Marketing Secrets to Be Golden
You see massive traffic on your site, but the sales continue to go down. Why do visitors lose interest and leave the platform? Some sellers tend to complain about karma rather than look for strategies to convert guests into customers (conversion rate optimization).
Do you really think that product marketing produced results are random like real money slots? Unlike “one-armed bandits,” PR and promotions are not games of chance. So, no point bemoaning your fate. Instead, read the following tips.
The product marketing definition means the technique that removes blanks between the product and its target audience. It makes visitors understand the goods’ or services’ value and make a purchase. Of course, this includes many tricks. What are they?
Top 7 Hacks to Revive Your Product Marketing
You may be aware of product marketing basics but have zero ideas of turning the theory into a driving force. How to pitch a new release to the public and attract real customers that will increase your sales? The e-commerce world experiences stiff competition. So, professionals should track new product marketing trends to get their businesses onto a strong footing.
Create a mobile app or a perfect mobile version of your site.
Nearly 60% of respondents state that the opportunity to make purchases from mobiles plays a significant role in the decisions like “to buy or not to buy”. Believe, the “buy now” button on social media platforms does wonders for product marketing.
Install a chat bot to automate the actions and serve clients in real-time.
A product marketing focus on automation is the most popular technique that about 75% of companies already use. The software instantly gives clear answers to simple questions and provides accurate information. It also helps customers find specific items (goods or services) and sends personalized offers.
Provide BNPL options.
Buy now and pay later. This product marketing feature allows customers to get desired items and make payments later. Customers should be approved before making the BNPL agreement. Note that BNPL implies a service charge from 2% to 8% of the purchase price.
Think about multi-channel retail.
Omni-channel retail is a real hype in product marketing growth. This business model integrates all sales channels to provide buyers with a seamless experience. According to the stats, all clients pass through nearly six touch points, and 50% always use four before making a purchase. Moreover, nine out of every 10 customers prefer Omni-channel services.
Automation will provide product marketing efficiency.
Automation helps solve a wide range of tasks without humans. It deals with planning email newsletters to manage your relationships with customers (CRM), providing analytics, and using advanced techs to optimize various workflows.
Make your products highly accessible.
Classic product marketing fundamentals mean an easy way to make a purchase. In the context of modern e-commerce, sellers should use secondary techs to increase sales. For example, such tools as product labels integrated with screen readers or mobile payment options are critical nowadays.
Develop Progressive Web Applications (PWA)
If your product marketing budget doesn’t allow you to create a full-fledged mobile app for App Store or Google Play, PWA is the cost-effective solution, cheaper than traditional apps.
Besides, it works fast and allows sending Push-notifications. It doesn’t need targeting and retargeting and can operate without the Internet. Of course, its functions are limited to location, camera, and microphone, but they are enough for small businesses.
How to Use Product Marketing Tips Correctly
Modern product marketing needs careful planning since the most efficient tools are useless if you use them chaotically. That’s why it’s crucial to learn everything about users’ needs and demands before choosing one or another marketing tool.
Then, you have to recognize your competitors and objectively assess the chances. If you know your competitors’ pros and cons you can compare them to your products and product marketing and understand strategies to apply. Besides, never forget about your USP (unique selling propositions) since all tips work if they are based on the product’s real value.
While planning a product marketing campaign, setting the budget is crucial. When your aspirations set the course, the budget defines your ability to reach the destination. Just relate your wallet to your ambitions, and your bright prospects will never turn into sandcastles.
What about your business? Have you managed to increase sales in this complex era? Please, tell us about techniques, which you have used.