Today, organic search success requires optimization based on a combination of factors deemed important by search engines i.e. Technical, On-Page, and Off-Page. Over the years, we have begun to pay more attention to off-page techniques such as link building and other technical elements.
However, the reality is that off-site SEO doesn’t do much good if you don’t take care of the basics on-page SEO. Experienced SEO professionals know that on-page optimization must be a constant priority.
In this article, you’ll learn what on-page SEO is, why it’s important, and what are the 10 most important aspects of on-page SEO?
What are the on-page SEO factors?
On-page SEO (also known as internal SEO & On-site SEO) uses to enhance website online presence and ranking.
In addition to publishing relevant and quality content, on-page SEO includes optimizing headlines, HTML tags (title, meta description, and heading), and images. It also means ensuring that your website has a high level of authority, competence, and reliability.
Why On-site SEO is important
On-page search engine optimization is important because it helps search engines understand your website and its content and determine if it matches the user’s query.
As search engines become more sophisticated, more attention is being paid to the relevance and semantics of search engine results pages (SERPs).
Google, with its many complex algorithms, is now much better:
- It understands what users are actually looking for when they make a search query.
- Providing search results that match the user’s intent (information, commerce, navigation).
Adapting to this evolution is essential, and you can do so by ensuring that your website and its content – both what users see on your web pages (e.g., text, images, video, or audio) and the elements that are visible only to search engines (i.e., HTML tags, structured data) are well optimized according to the latest best practices.
Additionally, you can’t ignore on-page SEO, as you have more control over the optimization of website elements – unlike off-page SEO, which consists of external signals (such as backlinks).
If you invest in on-page strategies, you’ll see an increase in traffic and an improvement in your search presence. On-page SEO is one of the best technique for the best Local SEO services.
This guide introduces you to the most important elements of on-page SEO.
By paying close attention to these 10 areas, you can improve your content and authority, as well as increase your rankings, traffic, and conversions.
1. EAT Terminology
EAT stands for Expertise, Authority, and Trustworthiness. This is the framework used by Google reviewers to rate content creators, web pages, and websites in general.
Google has always placed a high value on quality content. It wants to ensure that websites that produce high-quality content are rewarded with higher rankings, while websites that produce low-quality content are less visible. There is a clear correlation between what Google considers high-quality content and what appears in search results.
Whether it’s a correlation or causation, EAT somehow plays a role in Google’s organic search results. This means that EAT should be considered in your SEO strategy.
2. Optimized Title Tags
The title tag, the HTML tag present in the title section of every web page, provides an initial clue or context as to the relevant topic of the page. It is displayed both on search engine results pages (usually as a clickable link) and in the browser window. The title tag itself has little impact on organic rankings, which is why it is sometimes overlooked.
However, missing, duplicated or poorly written title tags can have a negative impact on your SEO results, so be sure to optimize this element.
3. Well Written Meta Description for Search Engine
Since the early days of SEO, Meta descriptions have been an important optimization point. Meta descriptions, the Meta tags that describe the content of the page, often appear below the page title in search results.
While Google claims that Meta descriptions have no impact on rankings, there is subjective evidence that the indirect attributes of better descriptions help.
Proper optimization of your Meta description can help improve:
- Click-through rate (CTR).
- Perception of the quality of the result.
- Changing the perception of what your website offers.
4. Title Tag for Search Engine
Want your website content to show up well in search results? Then start writing compelling headlines. Coming up with a headline for your blog post may seem too easy, but a good headline can mean the difference between a click and an impression. Your headlines need to spark interest to stand out in search results and entice users to click on the link and read the rest of the content.
5. Headings and Sub-Headings
Header tags are HTML elements (H1-H6) used to distinguish the headings and subheadings of your content from other types of text (e.g. paragraph text). Heading tags aren’t as important to your website’s ranking as they used to be, but they still serve an important function for users and your SEO. They can have an indirect impact on your ranking:
- We make your content easier and more enjoyable for your visitors.
- We provide context with lots of keywords on your content for search engines.
6. Writing SEO articles
SEO is about writing content with both search engines and users in mind. There is a strategy behind writing reliable SEO content. It’s not just about keyword research and filling in blanks.
It’s not enough to create content for the sake of creating it. Remember, you’re writing content for people, so it needs to be high quality, meaningful and relevant.
7. Keywords Cannibalization
Truth or lie? The more pages you have for a particular keyword, the higher you’re ranking for that keyword.
Targeting a particular term on multiple pages can lead to “keyword cannibalization,” which can be potentially disastrous for your search engine optimization. If you have multiple pages ranking for the same keyword, you are actually competing with yourself.
It is important to determine if there is keyword cannibalization on your site and fix the problem immediately.
8. Testing Content Quality
Most content creators focus on creating new content and forget to audit existing content. And that’s a mistake. Reviewing existing content is important because it helps you:
- Assess whether your existing content is meeting its goals and increasing your return on investment.
- Determine if the information in your content is accurate or outdated.
- Determine what types of content are right for you.
- Content audits can greatly assist your SEO strategy and should be performed regularly.
9. Image Optimization
Adding images is a great way to make your web pages more attractive. But not all images are created equal some can even slow down your website because of their size. If you optimize your images properly, you can make the most of your valuable SEO resources.
Optimizing images brings many benefits, for example.
- Additional ranking options (displayed in Google image search).
- Better user experience.
- Faster page loading.
Don’t forget the images. Make sure you use images that support your content and use descriptive titles and alt text.
10. User Engagement.
Improving the SEO elements of your website is only half the battle. The other half is making sure that users don’t unsubscribe, but continue to visit, interact with, and return for more information.
Keeping interested users engaged is a big challenge in itself, but it’s entirely attainable. To increase user engagement, you should focus on aspects such as website speed, usability, and content optimization, among others.