While the majority of your off-page optimization activities may fall under a link building strategy, generating links through outreach is not the only approach to boosting your off-page SEO. There are numerous more techniques that you should be aware of and test for your business and sector.
Influencer marketing is one of the most prominent off-page SEO methods being employed right now. Essentially, you locate relevant celebrities in your niche, and you collaborate with them to market your product. Let’s unpack what this implies.
When we talk about employing influencers, we’re not talking about finding someone who is ultra-famous and has no relation to your business. Rather, we’re talking about the folks who are celebrities in your business. Who does everybody know and trust? Who tends to have a lot of speaking jobs at a conference or is regularly cited in publications? That’s who we’re going after here.
You’ll probably like to approach influencer marketing in a similar way to link building. First, you’ll want to identify the items or services that you wish to provide (typically for free) to an influencer. Next, you’ll want to undertake the same outreach approach that you did for link development. You want to introduce yourself, praise them for something recent that they’ve done, and then dive into the offer of what you are prepared to give away. Third, you’ll want to specify in that email what you are asking for in return for this free product. It might be a review (with a link), it could be a video, a product they mention on a podcast, or anything else.
You’ll want to have the final agreement in writing before you ship your merchandise. Then, when they have got it, follow up with another email to verify delivery and discuss the schedule for the content they will be generating or the product placement where they will be referencing you.
Finding unlinked mentions and requesting for them to be linked
There’s a pretty strong possibility that there are mentions of your firm online that are not linked to your website. These are termed “unlinked mentions,” and locating them and requesting the webmaster to connect to you is one of the quickest methods to get links leading to your website and enhancing your brand authority.
Start by navigating to your chosen search engine and typing in your brand name (as well as any distinctive product names or significant personalities) (as well as any unique product names or important individuals). You may need to place quotations around the search to get the most relevant results. Next, check the results that were returned. You may need to filter them and throw in an industry term (for example, “Tina Jones” programmer) to get actual, relevant results.
Next, you’ll want to look through some of the sites and observe in what context your business is being referenced. Is it a favorable mention? Or is it negative? If it is favorable, reach out to the site owner or webmaster and ask them to link back to your site (you’ll need to search for their contact information and structure your email like your previous outreach emails).
Increasing social media engagement
Once your piece of content is done, that doesn’t mean that the effort stops. You must get out there and share your hard work. One of the most underused off-page SEO methods is sharing your information on social media. For example, Let’s take a look at AbStack Blog. AbStack shares all the published posts on Quora, Pinterest, Facebook, Medium to get more traffic.
Optimize your content by making sure that you have your OpenGraph tags and TwitterCards enabled and optimized for the posts that you’re going to be publishing. Next, identify what pieces of material you’re going to share on which social media channels. The objective here is to increase brand recognition and direct visitors back to your site, or to have them looking for your brand.
Develop a calendar and include the piece of information, what day you’re going to publish it, what social media site you will use, the text, and, if necessary, the image connected with the post. Make sure that you change the sorts of materials that you offer each day, so it’s not always the same thing.
Blogging as a guest
While it’s not as prevalent as it once was, in some areas, you may still find enough guest writing opportunities. A guest blog is where a site owner requests for help creating material for their site, and in exchange for you providing the content, they may offer you a link back to your website.
It’s extremely easy to locate possibilities by conducting a simple search in your preferred search engine. Start by looking for terms such as “write for us” (quotes included, this way it looks for the full string, and not each of the individual words), “contribute to”, “become a contributor”, and “guest post”. By going through the search results, you’ll immediately locate many options. Then, just contact the site owner, pitch yourself this time, and produce a high-quality piece of content.
While off-page SEO may frequently be ignored, you don’t have to feel overwhelmed anymore. With a good outreach plan that blends link building with guest blogging, influencer marketing, discovering unlinked mentions, and advertising on social media, you can take your site to the next level. This will mean more traffic to your site, more users, and more business!