SEO is difficult enough to grasp, but implementing it on a complex eCommerce platform like Magento is another story entirely. If your rankings have been decreasing and if you are struggling to get your brand out there, you may need the professional expertise of a Magento SEO Company.
If you are on Magento and need some assistance in the rankings department, you are going to love the following tips. Read ahead and decide for yourself whether or not you need SEO services for your Magento store.
Low Rankings in Google
This is the big one. If you are ever unsure as to whether or not you need Magento SEO services, simply take a look at your rankings. If you don’t appear on the first page for your main keywords, or even long-tail variants of those keywords, you’re in trouble. This is a huge red flag that should tell you that you need to invest in your SEO immediately.
Why is ranking high on Google important? It really comes down to organic traffic, which is often considered the life of any online business. If you don’t have a constant stream of traffic entering your website and browsing your product catalog, you are going to struggle with sales. Even if you have a killer email marketing campaign or social media presence, you still will want to work on your organic traffic, because this is where the majority of your potential customers are.
Poor Brand Awareness
If you notice that not many people know about your Magento store or you as a brand, SEO might be the best avenue to take. A smart search engine optimization campaign will help you appear in more relevant searches and get your products in front of more eyes. Your website will also function better which will result in happier customers and repeat sales. This is how you organically grow your brand online.
Slow Site Speed
This is a big problem area for many eCommerce merchants. Compared to other kinds of websites, many eCommerce stores can feel slow and clunky. While this isn’t always a problem, you do want to try and give your users the best experience possible.
With the flexibility of Magento as a platform, there are many things that a professional SEO technician can do for your website in terms of increasing speed and making your website snappier.
Conversion Rate Needs Work
Another pain point for eCommerce merchants. You can get people to your website but they just aren’t buying.
SEO can help here, by improving the relevancy of your website and helping you to pull in better-targeted traffic. On top of that, a professionally written blog and enhanced SEO copy on specific pages can often increase conversions as well.
There are several ways to improve conversion rate but if you are serious about doing so, Magento SEO is where you want to put most of your efforts. A proper SEO campaign can give your website the extra boost it needs to attract customers and instill them with confidence.
One of the keys to getting the right results, however, is through the proper Magento SEO company. Only skilled SEO marketers with experience in eCommerce will be able to build a plan of action that will get you on that first page.
Genius eCommerce® is a digital marketing agency specializing in Magento services like SEO and PPC. If you are trying to put your business on the map, this is the team you want in your corner. Their years of experience with Magento and results in the world of SEO make them the best choice for moving ahead in any industry.