Other than just looking for information, entertainment and all-out quality writing, what your audience really, really wants is the freshness of content. What they want is something new, something that they haven’t seen before, however, delivering fresh content every single week isn’t exactly an easy task. Therefore, what you need to do is develop a strategy and acquire tips that will help keep delivering fresh content on a regular basis. With that in mind and without further ado, here are several vital tips for always keeping your content fresh.
Change your Call to Action
Keeping your call to action the same all the time will limit its effectiveness, due to the fact that you’ll lack the chance to check what works the best. Keep in mind that no matter how sophisticated, chatbots still have a problem recognizing duplicate content. The reason why this is such a big of a problem is due to the fact that it sometimes misinterprets these identical CTAs. In fact, sometimes it even doesn’t look kindly on website versions for different devices. For this reason alone, it’s much better for you to not take any risks.
Make a series
Another thing you should consider is making a series. You see, there are some topics that you just can’t cover in a single piece, even if you’ve decided to go for a 3000+ words long format. This is why you might want to make a series. The reason why people sometimes react positively to this approach is due to the fact that it generates a lot of backlinks, especially if you decide to recollect on the issues discussed in previous posts. On the other hand, this can also backfire, due to the fact that people prefer larger content pieces for a reason. This reason is mostly the fact that they have all the resources in one place.
Write every day
Like with creative writers, your best bet lies in writing every single day, even if your next content is far from being published. This gives you enough material to be prepared in advance and is a completely viable strategy, provided that you’re not covering the latest industry occurrence. With a portable device, you don’t have to skip a day of writing even while on a vacation, which gives you an edge when it comes to consistency in your writing. Keep in mind that the quantity of content matters just as much as its quality and in order to achieve it, you can’t afford to wait for a moment of inspiration.
Work with guest bloggers
The next thing you need to understand is the fact that the easiest way to always keep your content fresh is to not have it written by a single person all the time. Hiring guest bloggers or having regular contributors is usually a great idea. However, for this to work, you need to learn how to properly manage them. This usually means writing great guidelines and making sure that they’re adhered to at all times. Other than this, you might also want to check some of their previous work, just to be sure.
Implementing new research
If your previous content revolves about a statistic or a recent find, what you need to understand is the fact that it definitely has an expiry date. A person looking for a current statistic will be instantly turned away once they realize that they’re looking at a 2008 post, due to the fact that so much must have changed since then. Take, for example, the drone industry. So far, in 2018 and 2019 alone, more drones have been sold than in the entire history up to December 31st, 2017. In this particular scenario, just looking at sales figures from 2017 wouldn’t give one a relevant representation of the state of the industry.
Repurpose your content
Another thing you should consider doing is repurposing your content. The simplest way to do so is to change formats. For instance, you can take a successful blog post topic and make it into a topic for a podcast episode. Other than that, you can take all the key points and statistics and turn this post into an infographic. In order to appeal to a broader audience, you could make a YouTube or a Facebook video. Nowadays, memes are also a popular format, especially due to the fact that they’re so social media friendly (especially on Instagram and Twitter).
Have an editorial calendar
The most important thing for you to make this work is to have an editorial calendar. Posting on various networks will differ in effectiveness depending on the time of the day that you decide to post on. Still, the posting is just the tip of the iceberg. Writing, editing, proofreading, arranging your content visually and even getting another opinion are just as important and all of these things take time. This is why you need to have an editorial calendar that will allow you to properly organize yourself.
Bring your older content up to date
Sometimes, content might be outdated and instead of taking it down completely, all you have to do is update it a bit. Delete some broken links, change a paragraph or two and replace an outdated statistic with a new one. This is particularly important in a scenario where the content in question still has visitors even though it’s more than a year (or several years) old. Keep in mind that this doesn’t take a lot of work and it’s definitely worth the effort.
Delete some posts
On the other hand, there are some posts that are simply outdated. There are some theories that later get debunked, events that have undergone a complete shift of perspective due to the availability of new information and more. In this scenario, it’s better to just outright delete some posts that could harm your credibility. Unlike with tweets, people aren’t likely to take screenshots so that they can discredit you on a later date. In other words, deleting posts can, indeed, be an effective method.
The best thing about the above-listed tips is the fact that they’re just tools to help you create this fresh content or hints to help point you in the right direction. In other words, they’re applicable regardless of the industry or the topic that you’re currently working on. With this in your creative arsenal, your work becomes a lot simpler.