What Should Not Be Missing In A Digital Marketing Strategy

digital marketing strategy

We are all aware that none of us is perfect. And so, everyone makes mistakes. Nevertheless, with the quest for learning digital marketing in mind, it is easy to understand that often an oversight in your marketing strategies can bring misfortune to your business. 

Now, with that being said, in this article as one of the best digital marketing agency in Kolkata let us discuss some of the most perceived digital marketing mistakes to avoid to be more aware and thereby find means to optimize your efforts.

1. Expecting Results Overnight

One of the fundamental mistakes that digital marketers make is – that when a marketer does not see immediate results, they get spooked. 

This is because in this modern era we all are used to things happening quicker than ever.

But it must be remembered that even though the computerized digital world moves quickly, as a digital marketer you are selling to humans. 

And humans take time to affirm their decisions, and so this is most often directly reflected in the amount of time it takes to see results. 

Always remember “results do not pop in immediately or overnight.” Hence steadfastness, consistency, and perseverance are decisive factors when practicing your digital campaigns. 

Do not get discouraged, panicked, or throw in the towel, because patience is a key element of digital marketing. 

2. Overlooking Mobile Optimization

As a result of a survey published by Gartner, it has been found that:

“Mobile is becoming the dominant digital platform consumers use, now accounting for 62% of all digital media time.”

Hence, with such a gigantic percentage of mobile usage, it is clear that optimizing digital marketing content for mobile devices is crucial for finding optimal outcomes. 

Therefore, consider creating everything mobile responsive for whatever your brand does online. 

Else you might miss out on the chance to connect with a major segment of your potential buyers. 

3. Under-Utilizing Video

Have you ever thought about why many businesses have begun to incorporate videos into their digital marketing strategies?

Well, the answer to this can be found in another survey done on consumer preferences by Unbounce, which says:

Just by including a video on your landing page can boost your conversion rate by up to 80%.

Yes, you read it right – EIGHTY PERCENT!

Now, usually still today many digital marketers are apprehensive about implementing videos into their strategies, whereby this reservation mostly stems from inexperience or the simple fear of being in front of a camera. 

As one of the leading branding agency in Kolkata, we suggest that as long as your video caters value to its viewers and portrays your brand in a positive light – you really do not need to look for a professional videographer to record your actions.

4. Not Searching For The “Right” Keywords

As a digital marketer, you must understand that there is a big difference between the kind of keyword that you want to rank higher on the SERP for your brand – and the kind of keyword you should target to find quick results.

Now, this implies that even though every business would want to rank first on the Google page for the most competitive keywords. But often this is not possible, not at least within the first couple of years. 

Hence it is important that as a digital marketer your initial focus should be on keywords that you can dominate quickly for bringing fast conversions, which can translate into better financial returns. 

5. Not Knowing The Target Audience

Finally, although it might seem like a no-brainer, it just cannot be believed how common it is for businesses to think that they are absolutely confident to think that they “know” their brand’s target audience – when in reality they only know what they have assumed. And these assumptions are mostly not right. 

Hence, one of the primary steps to a successful marketing strategy is taking a deep dive into your target audience, since it is crucial that as a digital marketer you must truly understand your target audience even before rolling out anything else. 

Here is a list of a few aspects of your target audience that you can begin with to find a clear understanding before you write, publish, or promote any content:

  • Which platforms on social media do they use
  • Their demographics
  • How they make decisions
  • They value what aspects in a product or service
  • Their pain points
  • The language they respond best to


We understand that it is not easy to navigate the digital landscape and do everything right. Nevertheless, knowing which major lacunas to look out for can save your brand’s time, money, and stress, and help make your campaigns become more fruitful in the long run.

To know more you can contact us if you have liked reading this blog.