In this technologically advanced world, technology is constantly growing. Business owners also have changed their business processes from offline to online. One thing that has remained constant for the past few years is Google analytics.
Now the question arises why is Google Analytics accessible and powerful? Because Google analytics not just shows your performance on a regular basis but also shows you your business performance evolution.
On Google Analytics, there are more than 200 metrics that give you the results from customer acquisition to customer conversion. In this article, we are going to show you what is a metric in Google Analytics and which ones to track.
Below we have mentioned some of the most used Google Analytics metrics.
The term “users” means in Google Analytics unique visitors. The option “Users” will display on the Google Analytics dashboard once you log in to the tool. On the other hand, you can also find several data points for these metrics by clicking the option “audience” and then “overview.”
Any time when new visitors visit your website then, Google Analytics assigns them a new client ID. These are generally stored as a cookie in their browser. Let’s say you visit any website like Databox in chrome.
After that, when you land on site, Google Analytics adds a cookie with a new visitor ID to your browser. In case you visit again to the same site then Google analytics will log you as a returning user rather than just a new visitor.
On the other hand, if you visit the same website from a different browser, then you will get a separate client ID. In this case, Google Analytics will count the two visits as two separate users. The thing is, “Users” is one of the most tracked Google Analytics metrics. It suggests that sellers are more interested in the number of unique visitors rather than just sessions that are logged in by visitors.
In Google Analytics, “Bounce Rate” shows what percentage of visitors are triggered only from the request from the Google Analytics server. In this case, a single page view is without triggering any other request from any conversion or another page view.
The website’s bounce rate is calculated by the number of single-page sessions divided by the total number of sessions. “Bounce rate” will be displayed on the Google Analytics dashboard as soon as you log in to the tool. On the other hand, you will find the data for this metric by navigating to the option “audience” and then “Overview.”
There is no engagement that hits after the initial page view, and this will allow Google Analytics to track the length of the session. The thing is, bounces will lower the average session duration.
In Google Analytics, “average session duration” will tell you how long your website visitor stays. In this case, the average session will be calculated when all sessions’ total duration is divided by the total number of sessions.
On the other hand, you will find the data of average session duration, which is navigating to “audience” and then “overview.” In this case, individual session duration can vary on the engagement of the last page of the session.
If there are no hits on the last page of the session, then Google Analytics will calculate the session duration by subtracting the duration of the first hit on the last page from the first visit on the first page.
Once you log in to the tool then, “sessions” will be displayed on the default Google Analytics dashboard. But you can also find the data of these metrics by navigating to “audience” and then “overview.”
In this case, Google Analytics will record a session every time when someone visits your website. A session will start right away when the page loads and then ends after 30 minutes. Once a session is done, then pageview, transaction, click, etc., are tracked during this session of activity.
If there is no client ID associated with a visitor, then the visitor is logged as a new session. “% New Sessions” is simply the total percentage of first-time sessions on your website in the given duration.
In this case, you can find the percentage rate of new sessions in the Google analytics dashboard by clicking on “Audience,” then “behaviour,” then “new vs returning.”
We have mentioned the metrics in Google Analytics and which one is to track above in this article. In this case, you may have a question “what is a metric in google analytics?” The answer is the above-mentioned are all.
Therefore if you are trying to analyze everything about your business website, then you have to monitor these metrics. In this way, you will also be able to improve your performance, and you can evaluate the business performance as well.
Thank you for reading till the end.