Marketing is an important part of running a successful business and chiropractic clinics are no exception.
Effective marketing strategies may help your chiropractic clinic attract new patients that eventually turn into lifelong patients.
The amount of competition out there today can make it difficult, which is why it’s so important you find creative marketing techniques that work best for you and your clinic.
There are many different ways you can market your chiropractic clinic, and in this blog article, we will discuss some of the most efficient and simple chiropractic marketing tips.
One of the first steps to consider when developing a marketing plan for your chiropractic clinic is search engine optimisation (SEO).
SEO is important because it can help a website or web page to be found more easily by people searching for keywords related to the site. It is an ongoing process that aims to get your website ranking higher on search engine results pages (SERPS). Ideally, on the first page and in the top few positions as this is what attracts the most potential clients and users.
For example, if you are a chiropractor in Dulwich Hill when people search for ‘Chiropractor Dulwich Hill‘, ‘Dulwich Hill chiropractor’ or ‘chiropractor in Dulwich Hill’, the aim of SEO is to have your website rank appear as the first search result.
Whether you are opening a new chiropractic clinic or have been open for some time, having a Google My Business is an important step in marketing and promoting your clinic.
It is also free!
A Google My Business profile is often the first thing patients see when they are searching for your clinic. It allows patients to see your clinic name, address, phone number, email, website, opening hours and any photos you upload.
Additionally, a Google My Business profile is where patients can leave reviews and ratings.
A key element of building a successful website and having an effective marketing strategy is making sure your clinic’s name, address and phone (NAP) is consistent on every web page and matches your Google My Business listing.
Sharing your NAP on business listing sites and directories is also an effective way to secure backlinks to your site, build brand recognition and bolster your SEO efforts.
Listing your areas of focus and common musculoskeletal conditions is a great way to spruce up your website and provide your customers with essential information.
More importantly, having service pages and listing common musculoskeletal conditions provides greater SEO value and shows search engines the services you provide. This will help your website rank for these related search terms, keywords and phrases.
The service pages or conditions pages you have on your chiropractic website will depend on your areas of focus, but may include:
- Chiropractor for back pain
- Chiropractor for torticollis
- Chiropractor for sciatica
- Prenatal chiropractic care
- Postnatal chiropractic care
- Chiropractor for hip pain
Marketing and SEO strategies are vital components to running a successful business and attracting clients. And, as we mentioned before, the healthcare industry is no exception.
With patients looking for the right healthcare solutions, marketing is key to getting ahead of the competition and standing out from the pack.